'If we keep recording our circle of friends and wait for a few years to look back, we should find that 2017 is the first year of China's consumption upgrade and also the first year in which smart toilet covers really broke out. The second session of intelligent toilet seat cover activities to jointly explore the status and trends of smart toilet seat development, Jingdong Group Vice President, Jingdong Mall Home Business Division, said Xinli Jun.
Jingdong Group Vice President, Jingdong Mall Home Business Division Xinli Jun to share views
In the opinion of Xin Lijun, the characteristics of domestic consumption escalation are obvious now. This is mainly caused by two aspects. On the one hand, everyone aspires to a better life. Everyone needs no more a toilet seat, but needs A more comfortable and healthy smart toilet lid; the other hand, the state is also actively promoting the supply-side reform, many low-end industries, high energy-consuming industries have been eliminated, and businesses pay more and more attention to brand, quality improvement.
Smart toilet lid data shared from Jingdong site is enough to see these trends.From the first smart toilet lid last year so far, Jingdong smart toilet cover strong consumer prices have significantly improved, while consumers are also beginning to focus on some of the more intelligent, Health class features, such as physical testing, APP health record data, innovative antibacterial materials, and even more and more consumers directly across the smart cover, directly select the smart one machine.In the consumer users, a new generation of 80 After 90 is the absolute main consumer, from the spending power point of view, Jingdong gold and diamond users accounted for a total of about 7 percent, from the consumer geographical point of view, it is mainly concentrated in Beijing, Shanghai, Guangzhou and other first and second tier cities.
'Smart toilet cover also caused the industry's attention', General Manager of Kitchen & Bath Space Division, China Consumer Electronics (China) Co., Ltd. Li Jianhong talked about in the forum discussion, the domestic smart toilet brand has grown from dozens of 2015 to Nearly 300 at the end of last year, and enterprises are also innovating products.Li Jianhong frankly, once the market is opened, the brand ultimately depends on the product to win, both the product quality, including product innovation, 'Panasonic will focus on the next Health in one machine, the elderly machine '.
Although the rapid development in recent years, but the current penetration rate of smart toilets is still very low, at present less than 5%, far lower than Japan and South Korea and other countries more than 80%. However, it is undeniable that the consumer awareness has The promotion.Haier Home Appliances Industry Group Wei Xi, general manager of Intelligent Technology Co., Ltd. Li Changzheng introduced to the bathroom before is more intimate place, but now consumers have more and more accepted it to upgrade, 'we have found in the promotion Two years ago, most consumers did not know the smart toilet lid, but now more than 70%.
In the early days, it was the famous financial writer Wu Xiaobo who ignited the wave of domestic intelligent toilet covers with an article entitled "Buy a toilet seat to Japan." In his view, the smart toilet seat with great enjoyment for consumers has great potential for development. As long as the products are detonated in the domestic market to reach a consensus on consumption, China will instantly become the most able-bodied country because the Chinese market is too big and not an equal-order market concept at all.