According to Zhongyi Kang released the first three weeks of 2018 high-end market data show: Casa Imperial air conditioning in the price of more than 15,000 yuan segment product share of up to 38.64%, 1.5 times the second place, 2.6 times the third place, leading well-known Japanese brand. Casa Imperial air-conditioning sales opened the industry that year opened the gap, continue to rank first high-end market share.
Benefit from the consumer demand growth caused by economic growth, the continuous stimulation of high-end product upgrades and other factors, in 2017 the demand for retail sales of household air conditioners in our country ahead of the release of the overdraft of the future market, so that the retail side of the next year, the situation becomes less optimistic.In last year Held at the "China Air Conditioning and Purification Industry Summit Forum" on the Alwyn Cloud Cloud data release forecast 2018 refrigeration year (hereinafter referred to as the "year-on-year) retail sales of household air-conditioning will show about 15% year-on-year decline, which is undoubtedly the next high-end air-conditioning The industry is facing a 'cold water' In the face of the dilemma that the industry is about to face, Casa Di air conditioning unexpectedly, in 2018 the first year to hand over a beautiful 'report card'.
In the Yee Hong predicts that the air conditioner market in 2018 will continue to show the two major trends in product structure upgrading and high-end competition intensified, while the sales volume of Casa Imperial air conditioner in the first year just illustrates the leading position in these two trends in the 2018 industry In terms of product mix upgrade, Casa Di Air Conditioning accounted for the largest share of sales this year, the highest representative of Yun Ding Air Conditioning upgrade iterations of the best representatives, which won the red top award and China Patent Award Design Gold Award. Only focus on the upgrading of technology counterparts, Yun Ding air-conditioned Casa Di is to improve the family breathing experience created by its equipped with BNT temperature self-balancing, wet and dry control, LIEP light ion purification three original technology, the first global Users access to the concept of 'temperature and humidity control', and create the world's first new standard air conditioning air outlet 'double loop soft wind' 2017 1-3 quarter, Yun Ding air conditioning in more than 16,000 yuan 47% share of home air conditioning market share , Ranking first in the industry.
At the same time, imminent listing of Tiuxi air conditioners in 2018 has also become a major tool for Casa Di in 2018. In contrast to the traditional mode of air conditioning using multi-temperature air supply, Casa Imperial Di reverse thinking The use of 'custom air supply' mode has become the industry's first breakthrough in 'air conditioning can only blow a temperature of the wind' smart multi-zone home air conditioning in the Canton Fair and the 51st CES show, Ceiling air conditioning because of its original Wisdom 'CUSTOMIZE' to become the most popular home appliance in the smart home scene.
In order to achieve more market share in the coming year, the high-end air-conditioning industry is seizing the largest annual sales share with the most abundant resources. At this time, Casa Di air-conditioner is strategically guided by the model of ' Price, high sales and high reputation kicked off 2018 high-end air-conditioning industry's 'first battle' for the new cold-year high-end air-conditioning development has set a new chapter.