Why store pick up? Online is no longer your life and death

Near the Spring Festival, people are gearing up to prepare 'buy and buy' this year, many shopping malls traffic significantly warmer, a change in the past deserted, weekend even stand up long lines at the checkout.

According to data released by the Ministry of Commerce recently, the solid retail development in China was in a good state last year with the sales of 2,700 typical enterprises under key monitoring increased by 4.6% over the same period of the previous year and the growth rate accelerated by 3% over the same period of last year. On-line retail sales in China exceeded 7.2 trillion yuan last year Yuan, an increase of 32.2%.

From a few years ago, 'online and offline fire and ice', and now tend to 'online and offline', why the retail industry in China such a shift in the better meet consumer demand for upgrading, the Chinese retail industry will How to spread the picture?

Online sales hit a new high at the same time, the physical store bid farewell to 'Closing shop tide', off-line retail stabilized

At noon on January 23, the Baxter Convenience Store on the first floor of the Jing An Center Building in Chaoyang District, Beijing bustles with ease at lunchtime, with snacks and health drinks as the new choice for office workers in the surrounding area. 'Compared to previous convenience stores More richer goods, healthier environment, easier shopping. Convenience store can handle lunch, but also feel good after dinner, "said Li Weiliang, a staff member at a nearby bank.

The small but beautiful convenience store is booming The fourth quarter of 2017 released by the Commerce Department shows that the general prosperity index of the convenience store industry was 71.28, up 2.03 from the third quarter. Looking back at the 2017 convenience store quarter The prosperity index has always remained at a high level.

The popularity of convenience stores is a microcosm of China's real retail sales recovery.After a period of adjustment period of 'closed shop tide', domestic retail entities gradually recovered their status from convenience stores to big shopping malls, from sales volumes to profits, Steady back to the good situation.

Profitability of enterprises increased In 2017, the operating profit and total profit of typical enterprises increased by 8.0% and 7.1% respectively, a year-on-year increase of 6.5 and 11 percentage points respectively.

Major business operations pick up. Typical business sub-sector data show that in 2017, specialty stores, specialty stores, supermarkets and department store sales growth were 8.3%, 6.2%, 3.8% and 2.4% over the previous year were to speed up 6.6 , 3.3, 1.9 and 2.7 percentage points.

Last year, China's retail enterprises actively transformed and upgraded themselves, and the contribution and influence of innovation increased with each passing day. The retail industry has basically taken shape. "The head of the circulation department of the Ministry of Commerce said.

Entrepreneurship pick up, the e-commerce has also introduced new ways to bring more convenience to consumers.Li Xiao worked in a securities company in Shanghai Pudong New Area, hometown in rural Hunan.In the past before the Spring Festival, he was busy purchasing new year, return On the way hand shoulder carry big bag, 'want to bring a little rare things to parents.' Now, the electricity supplier into the countryside, home delivery, Li Xiaoping can give home and parents to buy goods around the world, the New Year Can be light to return home.

Online and offline is not your life and death, but more and more 'you have me, I have you'

In many people's view, there is a clear competitive relationship between online and offline retail.A few years ago our country appeared in the store 'closures', some people attributed it to the rapid development of electricity supplier 'diversion effect' Seemingly 'irreconcilable' online and offline, why now go hand in hand?

'Online and offline is not your life and death, survival of the fittest is the market rule.' 'China and the World Economic Research Center, Tsinghua University Executive Secretary Li Ke Aobo that a few years ago, offline retail in the cold, not all the board hit the e-commerce who, not to That there is absolutely no market under the line, this is only a spontaneous retail competition in the field of competition and revolution.After the timely adjustment of offline retail, to meet the needs of consumers still have unique advantages, is expected to regain the favor of consumers.

Online and offline price gap narrowing is the primary factor in the return of consumption.Near the Spring Festival approaching, Beijing Chaoyang District, Wang Jing, a foreign employee Cai Wei want to add some new objects, pick to pick a fancy a recently popular Dyson hair dryer. Check and found that the price of the hair dryer for more than 2900 yuan, but need to make an appointment, half past while will not receive the goods. He came to the unit near an electrical shopping malls, did not expect the price cheaper than online dozens of dollars, but also on the spot to pick up I used to think that the physical store is more expensive than online, and now that the prices in shopping malls and online are similar, I would like to go to the mall to buy them, after all, I can deal face to face and feel confident.

'China's online offline retail is merging development and making progress together.' "Ren Guoqiang, a senior partner of Roland Berger Management Consulting, believes offline retail actively embraces new technologies and takes the initiative to upgrade and upgrade. Online e-commerce also penetrates into the offline market , Accelerate the offline business empowerment, online and offline show 'you have me, I have you' new features.More and more Chinese retail enterprises realize that only through the format of innovation and operational capacity continued to increase, to solve Consumer pain points, to enhance the consumer experience in order to get development. 'Whether it is online retail or offline retail, are inseparable from this basic law.'

After the shift from 'seller thinking' to 'buyer thinking', the retail industry accelerated convergence online and offline, resulting in a substantial increase in consumer experience and a double rise in both.

The development of new formats.Return businesses to actively open up and down the upper reaches of the downstream and promote multi-format, cross-industry, syndication, synergy depth integration.For example, the box of fruit, Amoy coffee to explore unmanned shelves and unmanned convenience stores, improve Purchase Efficiency; Yonghui Super Species Store Launches 'Supermarket + Dining' New Model.

Test the water 'one-stop.' Retail companies make full use of modern information technology, fully expand the physical stores, unmanned stores, mobile terminals, PC-side, TV shopping platform sales channels, etc. Ali joint Brilliance, Intime, RT-Mart, Integration; Wumart joint 'more' to create 'free purchase' platform, so that consumers achieve convenient and efficient integrated shopping.

Refactoring the supply chain Retail companies actively promote the supply chain to the production side of the extension, compression costs, with production, improve the cold chain logistics and fresh supply chain.

Channels to sink. Retail companies to speed up the small and medium cities, new towns and rural markets channel expansion. Jingdong implementation of 'Jingdong supermarket city line' activities, Suning plans to open 1,000 Suning Tesco outlets in rural areas.

New retail, new thinking, 2018 line format development will once again usher in new opportunities

'China's retail industry to maintain the momentum of innovation.' Ren Guoqiang said that China's consumer groups more subdivided, any innovation must figure out which aiming at the crowd, what pain points to enhance what experience, 'win the eye, lack of operational support innovation, it is difficult Long time.

Xiao Wenjie, CEO of Lexin Group, believes that China's retail industry should strive for quality retail, smart retail, cross-border retail and green retail with a view to improving supply quality and efficiency.

'Channel coexistence is the long-term trend of development in the future.' 'Wang Chen, CEO of Baxter convenience store, said offline shop is no longer a shop in the traditional sense, but a physical store with Internet thinking, everything is traffic Management, service upgrades, data-based consumption, will form a mismatch of online and offline categories, complementary services.

The relevant person in charge of Suning cloud business said that the new retail sector, which was singled out last year, is essentially based on the Internet. Through the use of big data, cloud computing, Internet of Things, artificial intelligence and other technical means, the online, off-line and logistics channels , Which will upgrade the entire process of production, circulation, display, sale and after sale of goods, etc. This is not only a good path for speeding up and efficiency of circulation in China, but also a remodeling of the future retail ecosystem and the world retail pattern.

The industry believes that if the year 2017 is called the first year of retail sales, 2018 is the deepening of retail in the future, there will be more new projects worth looking forward to, the new concept of rapid landing, focus on the outbreak in the Internet enabled line , Online and offline integration of the context, the offline format will once again usher in the opportunity to shuffle the development.

'Also note that the retail environment still needs to be further improved.' 'Li Aobo said that both offline embrace online, or offline layout are inseparable from a fair and orderly competitive environment. At present China's online retail sales of physical goods have accounted for 15% of the total retail sales of social consumer goods, reasonable supervision is more conducive to the healthy development of the industry should be further regulated tax, business and other aspects of regulation, reducing the online and offline retail system cost differences for the electricity supplier And the long-term healthy development of traditional retail to create a level playing field.

Wang Yuchen, a college student in Dalian, Liaoning Province, is a net purchase of people, many years of online shopping experience so that she trained hard-fisted eyes, can tell what online shop is 'brush out of praise'. Nevertheless, she will occasionally be 'high imitation' Put forward a hope that the relevant departments in the fake manufacturing, circulation and other sectors to strengthen the supervision of the electricity supplier, and increase the dishonest e-commerce platform for punishment, so that consumers more relaxed and enjoy online shopping.

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