On January 29, the Seventh China Commonweal Festival was officially opened in Beijing.On the opening ceremony, the Hong Ding Award relied on a good public comprehensive evaluation and brand influence, especially in recent years the organization's' red top charity The positive energy value passed by the mission was recognized by the Public Welfare Festival and won the '2017 NGO Award' issued by the Organizing Committee.
Founded in 2011, China Charity Festival is the first festival to be named 'Public Welfare' launched jointly by the mass media and has now become the most influential annual event in the charity area including Lin Chi-ling, Jimmy Lin, Hu Yanbin, Pin Guan and Cai Shao-fen , Luo Zhixiang, Pan Xiaoting, Shang Wenjie, Ren Quan, King sweet, Fan Shaohuang, Yang Mi, Chen Zhipeng, quiet and many other celebrities as public welfare section ambassador.
The 7th Public Welfare Festival is co-hosted by many media such as China Net, World Wide Web, Guangming Net, Phoenix Public Service, Netease Public Service, China Daily Net, Dagong Net and many other media to honor 'Since 2017 · Tribute to Philanthropy' As the theme, aims to carry forward the spirit of public welfare, promote public behavior, so that more people to establish concern and participate in public welfare attitude, in order to promote the realization of 'universal public welfare'.
'We are very pleased to receive this award, the red top public welfare is a crucial part of the Red Top Award, and the same strain to pass the positive energy red mission.' Red Top Award Organizing Committee, China National Grid Chief Lu Shenghua said, With more and more home appliances enterprises and social forces to join, 'red top charity group' continue to grow and develop, gather more warmth, and to illuminate more people.
The birth of red top public welfare
Under the guidance of China Household Electrical Appliances Association, the red top prize sponsored by the Organizing Committee of Top Prize is known as the "benchmark of the trend of home appliances in China's high-end home appliances." It is a prestigious award that focuses on high-end home appliances and consumer electronics. During the year, the high-end household electrical appliances, which are outstanding in terms of technological advancement, appearance design, market influence, energy conservation and environmental protection, and user experience, have been used to promote the industrial restructuring and lead the orderly upgrading of consumption.
Since its inception in 2009, the Hong Ding Awards have witnessed the high-end transformation of the home appliances and consumer electronics industries in China and the world as a whole. The high-end home appliances and consumer electronics products, which have won the top award through the Red Top Award, have become Consumers create an important reference for quality of life.
'To enter the consumer upgrade phase, we need to buy better products to meet their pursuit of a better life, how to pick a really good product, which is the need for third-party agencies for consumers to solve the problem.' According to Lu Shenghua Introduction, the original intention of launching the red top nine years ago is to help consumers find good high-end home appliances.
So, as advocators of quality of life, promoters and practitioners, Red Jackpot is how to embark on the road to public welfare?
It is understood that the red top prize Organizing Committee from 2012 onwards to try to do some public projects, the beginning of 2015 years of joint efforts of many home appliances enterprises and social forces to form 'red top charity group', respectively, rushed to Qinghai Lake, Sichuan Daliangshan, Ningxia Haiyuan And other regions, delivering red positive energy.
'The theme of the' Red Top Prize 'is to promote quality of life, but we also noticed that some people may not even have the most basic type of universal household appliances, and they also need everyone's attention and concern. "Lu Shenghua recalled that at the beginning Red Top Prize Organizing Committee is doing their own charity, helping some primary and secondary schools around Beijing and Hebei, to schools to send students to school supplies, stationery, daily necessities, etc., to provide some help to any extent in the process we get Great happiness, at the same time many enterprises also hope to participate in this public welfare project, so from 2015 the Red Top Award unite many household appliances enterprises and social forces to set up 'red top commonweal caring group', so that red top public can go farther Help more people.
'Red Top Community Volunteers' into Ningxia Haiyuan County, Cao Wa White Cliff Primary School
We have changed the world has changed
The Red Top Award is an award, a stage, a festival, an attitude and a positive energy.
In 2012, the Top Award Organizing Committee held warmth in winter to provide plenty of living and learning materials for the children of Beijing Angel Poor Children Training Center.
Top Award Organizing Committee walked into Beijing Angel Poor Children Training Center
2013-2015, the top prize organizing committee set up a special donation line for charms. For three years in a row, it went to Cheng Ying Primary School in Chengcheng County, Zhangjiakou, Hebei Province to send necessary learning and daily necessities to children.
Top Award Organizing Committee 'love donation green'
From 2015 to 2017, the "Red Roof Community Charity Mission" rushed to Qinghai Lake Charity orphan School, Sichuan Liangshan Love Class, Ningxia Hui Autonomous Region, Haiyuan County, Shidu Duxu Primary School, Cao Wa Township Lieli Primary School and Baiyadu Primary School , To bring children to quilts, clothing, books, stationery and other life, learning, sporting goods, send warmth and blessings for children.
'Red top charity group' into Qinghai Lake charity orphanage school
'Red Top Community Volunteers' into the Sichuan Liangshan 'love class'
At the Hong Kong 2017 Awards Ceremony, the Hong Kong Award Organizing Committee donated RMB80,000 to charity director Joe Joye, the director of the first "Wildlife Films Director." Now, There is more than just "individual help", but also to benefit the general public's eco-friendly cause.
Red Jackpot Organizing Committee donated RMB80,000 to director Jojo
'We and the donors are equal, we are grateful and happy to each other, and we are doing what we can to provide them with help and support to ensure the sustainability of the Red Roof Community Project.' "To Lu Shenghua, The development of the red top prize provides the source of strength for the red top public welfare. At the same time, the red top public benefit also enriches the connotation of the red top award, making the red top award not only the honor of high-end home appliances, but also a warm and tender brand.
Into 2018, the red top award ushered in the tenth anniversary of the important node, red top public welfare has entered its seventh year.
'From the tenth year of the Top Prize, not only to extend the top position of the top prize in the industry, the influence of the brand, but more importantly, to promote the Red Top Prize landing affect more consumers, promote the top prize products Big sale, so 'wall ring, wall incense' .Lu Shenghua expressed the hope that through the top prize Organizing Committee, Jingdong appliances, 'high-end home appliances promotion Union' participate in the joint efforts of enterprises, the value of the red top award To each consumer's heart, to become a positive promoter of a better life.
In addition, according to Lu Shenghua introduction, the occasion of the tenth anniversary of the Red Top Award, Redding public participation in the number of corporate projects to a new high, 'red top public caring group' strength also continue to grow .2018, the Red Roof Award and the Red Roof Public welfare will continue to deliver positive energy on the basis of a new sail!