In the past year, Beijing Municipal Environmental Protection Bureau has sunbaked the list of air quality in Beijing in 2017. For the whole year of 2017, the monthly average concentration of 9 months for pm2.5 is the lowest level for the same period in recent 5 years and the average concentration for mid- Of 58 micrograms per cubic meter, representing a decrease of 20.5% over the previous year and completing the target of 60 micrograms per cubic meter issued by the State's Atmospheric 10.
In addition, according to the distribution of air quality at all levels, the number of air quality standard days in Beijing increased significantly in 2013-2017, of which 176 were achieved in 2013 and 226 days in 2017, an increase of 50 days. The number of excellent days increased from 41 days in 2013 to 66 days in 2017, an increase of 25 days. In terms of the days with heavy pollution in air, the days of heavy air pollution in Beijing were 58, 47, 46, 39, and 23 respectively in 2013-2017 Day, showing a year-by-year reduction of features, significantly reducing the incidence of heavy pollution, giving people an intuitive feeling is that more and more blue sky.
Over the past few years, with the improvement of the public concern for the air environment and the intensification of environmental management efforts, the overall air quality in our country has been revitalized initially. With the continuous improvement of air quality, the air purifiers that were hot and hot in previous years were Into limba, although the public occasionally use it to purify the air at home, but the frequency of use began to decline significantly, consumer demand for empty net product purchase is also significantly reduced.
The industry said that in the past China's air purifier market is too 'look at the weather', it is difficult to get rid of hats economic haze, better air quality is bound to end irrational explosive growth from the supply side, the growth rate This will push up the remaining inventory pressure of the air purifier in 2017 and it is expected that the market will try its best to absorb the remaining inventory in 2018. On the demand side, the demand for empty net products from consumers has been upgraded so that the single purifying function is already very strong Difficult to meet the current consumer demand for products, intelligent, scene-oriented high-level needs gradually increase.Such as and for both decisions, the future empty net market will welcome the 'big test', the market competition will be more intense, low-end low-quality brand will Accelerate out.
Product upgrade pulled average unit price, brand concentration gradually picked up
Judging from the market data, although the growth rate of air-purifying net market in China slowed down in 2017, it is still in positive growth and under the promotion of the new national standard, the products have been upgraded. According to GfK data, unlike the products in recent years Price shocks, the trend of decline in 2017 air purifier online market average price of products has been significantly improved, the average price raised to 3838 yuan. Offline market average price of products rose from about 1900 yuan to 2,000 yuan. Can be seen after a few Year of barbaric growth, beginning in 2017, the air-to-air market as a whole has gradually become more rational, consumers are more concerned about the shift to high-quality products.
In addition, the number of brands in the air-to-net market started to shrink in 2017, and the brand concentration gradually picked up. According to GfK statistics, the number of air and net market brands decreased from 397 in 2016 highs to 2017 Of the 346, of which the brand of products below 3,000 yuan, 93 brands entered, 127 brands exit, the net outflow of 34, the competition is particularly fierce in the low-end market.
Can not 'look at the weather', product innovation is still king
Industry analysts said the mature market should not be 'watching the weather', such as Japan's average annual concentration of 2.5 pm at 15 micrograms / cubic meter, the air purifier penetration is much higher than the domestic market.In fact, Air purification is not only for smog, except for pm2.5 and particulate matter-related pollutants, indoor pollution is more complex, formaldehyde, benzene and other harmful gases and bacteria, viruses and other pollutants. How to meet the full scene Air purification, get rid of the 'look at the weather,' the law is the moment the domestic net net business need to force the main direction.
It is noteworthy that, in terms of policies, the state control of empty net market efforts are also continued to strengthen, following the new national standard, this year, the National Standardization Technical Committee appliances have also begun to promote the purifier core components of the standard formulation.Among them, the " Air Purifier Filter "and" Air Purifier Electrostatic Filter "two industry standards have entered the final stage, is expected to be formally introduced in 2018. These two major industry standards will undoubtedly provide consumers More intuitive reference to further regulate the air purifier market.
Taking into account the entire net-to-net market in 2017, with the deepening of air pollution control, the haze economy will finally pass, and no matter how the weather conditions change, more innovative consumer products will be brought to consumers Experience, always be king.