Specifically, the download was driven by markets including India, Indonesia and Brazil, all of which resulted in a 10% increase in total Google Play downloads.
For the first time in the fourth quarter, India surpassed the United States in downloads of iOS and Android.
As for what these new mobile users are downloading? Reported that this includes games, finance and personalization applications.In iOS, financial applications are also booming, in addition to increasing interest in cryptocurrencies, the user will be Their bank and investment activities were moved to mobile devices, which ranked second in downloads in the fourth quarter.
App Annie predicts that this category will continue to grow strongly in the first quarter of 2018 as more US banks invest in their mobile operations as the U.S. tax season approaches.
In the meantime, the fourth quarter triggered a shopping category on iOS due to holiday mobile commerce, including Alibaba's Double XI and Cyber Monday.
Both platforms also experienced significant in-app consumer spending in the fourth quarter of 2017.
The report found that, compared with the usual situation, iOS drastically doubled Google Play in the current quarter and global consumer spending hit 11.5 billion U.S. dollars, largely driven by the U.S. market, On Google Play, the U.S. ranked first in consumer spending in the fourth quarter of 2017.
Germany ranked third on both platforms but ranked second on iOS. On Google Play, South Korea ranked second - according to some information from Samsung, App Annie sees Android as dominant in South Korea status.