The recent iPhone X cut a single message constantly, the overall sales of Apple's mobile phone is less than expected.But in the base camp in the United States is another story.
According to the latest research from Counterpoint Research, a world-renowned market research firm, smartphones sold 51.2 million units in the fourth quarter of 2017, with Apple's 22.39 million handsets sold, leading Apple's market share from 37% To 44%, reaching the highest ever in the U.S. market.
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Counter Field North American research director Jeff Fieldhack analysis said that 'Apple's first quarter in the United States to achieve sales of 22 million units, which is a great achievement, especially in North America in the fourth quarter of this year's' Black Friday' and the promotion of the Christmas holiday season Not as good as before North American market, another challenge is to extend the life of a single smart phone users to reduce the chance of change.In 2017 the overall North American market sales growth of only 2%, Apple has reached 20% growth! This means that in the North American high-end market Apple successfully seized a lot of shares of Samsung.
Neil Shah, Global Partner and Director of Research at Counterpoint, added: 'There are rumors that global sales of iPhone X are underperforming and their high selling prices have driven demand below market expectations, but apparently not in the U.S. market. Consumers may have used 3-4 generations of iPhones that have become dependent on Apple's ecosystem and are willing to pay for the ecosystem, which has far more influence on US consumers than China.
It is reported that, since the market on November 3, iPhone X sales exceeded the iPhone 8 and iPhone 8 Plus, iPhone X: iPhone 8 Series sales ratio of 2: 1. Ultra-high-end phones (more than 800 US dollars) a few years ago US market share of 0, but in the fourth quarter of 2017, ultra-high-end mobile phones represented by iPhone X account for 25% of the U.S. market, which fully demonstrates the potential of the U.S. market and the increase of purchasing power in the United States.