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Recently, the major consulting agencies on the global smart phone survey have been released.However, quite surprisingly, the increasing penetration of smart phones, purchasing power has also risen today, China's smart phone first appeared in the domestic market The volume of negative growth.Mobile phone in recent years in the Chinese market has undergone what kind of development? Domestic mobile phone status can be under the attack of foreign mobile phones to consolidate? Look at the following changes in the situation of China's smart phone shipments may be able to draw your answer .
First, the annual growth of China's smart phone market
According to the data, China's smart phone market maintained good growth in the first seven to eight years before 2017, and maintained an annual growth rate of more than 45% from 2009 to 2013. However, with the global smart The saturation of the mobile phone market and China's mobile phone market are also unable to differentiate themselves and the decline of market demand is inevitable, which is the first time that negative growth is ushered in in 2017. In 2017, China's total smart phone shipments were 459 million , A decrease of 4% from 2016.
Second, each quarter of 2016-17 smartphone shipments in China
Breakdown to each quarter, in the first three quarters of 2017, except for the first quarter performance, the other three quarters of China's smart phone shipments showed a decline over the same period last year, especially in the fourth quarter of 2017, China Shipments of smartphones dropped 14% year-on-year, becoming the biggest reason for the drop in annual shipments.
Third, 2016-17 mobile phone shipments in China, the first three changes
From 2016 to 2017, Huawei, OPPO and vivo made three domestic handset manufacturers firmly occupy the top three positions in the Chinese smartphone market with two major international mobile phone giants such as Apple and Samsung facing the cold in the Chinese market: In Q4, Apple Mobile shipped 13 million sets of handsets in China, ranking fourth, while Samsung dropped 5% of China's smartphone market.
After nearly 10 years of rapid development, China's penetration of smart phones is close to saturation.In addition, with the homogenization of smart phones now, consumers change the machine longer, changing the desire to change, but also to varying degrees Restricted the overall increase in shipments.