Data show that in 2017, China Mobile terminal company to achieve annual sales of 78.38 million units, own-brand mobile phone sales of 4.84 million units, own-brand smart terminals domestic sales of 16.59 million units.
In terms of private label, China Mobile Terminal Company has launched a total of 27 products, including 15 mobile phones, including the industry's first VoLTE handsets under $ 1,000, the first CA handsets under $ 1,000 and the first VoLTE / CA / RCS / NFC quad A cell phone.
Not only in China, China Mobile's own-brand overseas expansion has begun to take shape. It has been customized with 5 global operators and exported to 8 countries and regions. In addition to China Mobile own-brand handsets, the cooperation with overseas customers in 2017 was 16 With overseas affiliate products exported to 4 countries and regions since its debut in 2014. The total order volume reached 171.1 million units with a total sales volume of 590 million yuan by the end of 2017. The order volume in 2017 was 1.024 million with the main sales market being Hong Kong , Malaysia, India, Vietnam, the Philippines, the Belt and Road countries and markets in Southeast Asia and Africa.
According to set micro-network understanding, China Mobile's own brand of mobile phone mostly domestic ODM manufacturers foundry.For example, in January 2018, as China Mobile's own brand of terminal for the opening year - China Mobile A4 mobile phone, which is Spreadtrum core + AliOS + Huaqin manufacturing.
Another ODM manufacturer, Wentech, started cooperation with China Mobile Terminal Company in January 2015. The first cooperation project was the A1 mobile phone with China Mobile's own brand, and achieved very good sales results. Mobile phones, there are still a number of projects in research and pre-research.
Data show that China Mobile Terminal Company was established in October 2011 with a registered capital of 6.2 billion yuan, focused on the terminal specialized operations, there are three main tasks of industry guidance, private label and channel sales.