iMobile January 16 news, 360 mobile phones in Beijing today afternoon 2017 held the final media communication, 360 mobile phone president Li Kaixin as a speaker portrait of the media friends to share the 2017 summary, and on some of the direction of the 360 mobile phone in 2018 Expounded and explained.
Li Kaixin said that in 2017, a year of ups and downs in the mobile phone industry, the competition in the domestic smart phone market further intensified and the share of head enterprises further expanded.In this environment, after the 360 mobile phone passed the hemostasis in 2016, The walk in 2017 is relatively stable.
The first half of the launch of the N5 and N5s two products, memory particles in the case of rising prices can maintain their good balance of supply and demand in the second half of the vizza and N6 series models, the first batch of Qualcomm Snapdragon 630 and Xiaolong 660 platform supply. Whether it is the performance of the major sales nodes in the market or the cooperation between upstream and downstream products have made great progress. At the same time 6 models throughout the year in Jingdong maintain a high praise Rate, prove that we really recognized the 360 mobile phone brand.
Benefiting from its outstanding performance in terms of product and reputation, the 360 handset also achieved remarkable results at several major sales nodes in 2017. In 2017, the total sales of 360 handsets increased by 127% YoY in 360, And the cumulative total sales ranked in the top four domestic brands, second only to Xiaomi, Glory and Huawei in the double 11, 360 phone sales in the first 3 hours that is more than double the total sales of the previous year double 11, eye-catching performance in 12 On the 14th Superbrand Day, the 360 mobile phones N6 Pro, N6 and N6 Lite three new sales points corresponding to the price segment sales champion, single-day sales over double 11 during the total sales, the perfect staged 2017 war ended .
In 2017, the total sales volume of 360 handsets reached 5 million units. Although the data is in line with 2016, it is called "5 million units different," which is the result of optimizing the internal structure of the 360 handsets and delivering , Enhance the operational performance, but also on behalf of 360 mobile phones made the supply chain, channel business partners and the recognition and trust, the most important is that these 500 million units to achieve the important goal of breakeven, a sustained hematopoietic 360 Mobile phone, is a business that can survive and grow.
In terms of products, the 360 mobile phone further differentiated the differentiated market in 2017 and impressed consumers with its distinctive selling point labels such as 6GB memory and 5000mAh battery. In addition, since the beginning of 2017, the 360 handsets have reached depth with major game manufacturers Cooperation, customized rich game for the user packs, gamers are widely respected and loved at the same time, the promotion of the product itself is also spared no efforts on the 360 phone, vizza town blue color and N6 blue glass color have been more Multi-use of young users, thanks to this accumulation of technology, recently breaking through the heavy technical difficulties, the NC6 based on glass technology introduced N6 Pro titanium silver version.
When talking about the development of 2018, Kai-Xin Lee said: 'The mobile phone manufacturers are not starved to death, the only 360 mobile phone will continue to be steady and steady, not impatient, to maintain growth, seek profits, step by step up.' A train of thought Clear and playful 360 phone is looking forward to, 2018's excellent performance, we are all full of expectations when it entered the right track in 2017 year.
iMobile January 16 news, 360 mobile phones in Beijing today afternoon 2017 held the final media communication, 360 mobile phone president Li Kaixin as a speaker portrait of the media friends to share the 2017 summary, and on some of the direction of the 360 mobile phone in 2018 Expounded and explained.
Li Kaixin said that in 2017, a year of ups and downs in the mobile phone industry, the competition in the domestic smart phone market further intensified and the share of head enterprises further expanded.In this environment, after the 360 mobile phone passed the hemostasis in 2016, The walk in 2017 is relatively stable.
The first half of the launch of the N5 and N5s two products, memory particles in the case of rising prices can maintain their good balance of supply and demand in the second half of the vizza and N6 series models, the first batch of Qualcomm Snapdragon 630 and Xiaolong 660 platform supply. Whether it is the performance of the major sales nodes in the market or the cooperation between upstream and downstream products have made great progress. At the same time 6 models throughout the year in Jingdong maintain a high praise Rate, prove that we really recognized the 360 mobile phone brand.
Benefiting from its outstanding performance in terms of product and reputation, the 360 handset also achieved remarkable results at several major sales nodes in 2017. In 2017, the total sales of 360 handsets increased by 127% YoY in 360, And the cumulative total sales ranked in the top four domestic brands, second only to Xiaomi, Glory and Huawei in the double 11, 360 phone sales in the first 3 hours that is more than double the total sales of the previous year double 11, eye-catching performance in 12 On the 14th Superbrand Day, the 360 mobile phones N6 Pro, N6 and N6 Lite three new sales points corresponding to the price segment sales champion, single-day sales over double 11 during the total sales, the perfect staged 2017 war ended .
In 2017, the total sales volume of 360 handsets reached 5 million units. Although the data is in line with 2016, it is called "5 million units different," which is the result of optimizing the internal structure of 360 handsets and delivering , Enhance the operational performance, but also on behalf of 360 mobile phones made the supply chain, channel business partners and the recognition and trust, the most important is that these 500 million units to achieve the important goal of breakeven, a sustained hematopoietic 360 Mobile phone, is a business that can survive and grow.
In terms of products, the 360 mobile phone further differentiated the differentiated market in 2017 and impressed consumers with its distinctive selling point labels such as 6GB memory and 5000mAh battery. In addition, since the beginning of 2017, the 360 handsets have reached depth with major game manufacturers Cooperation, customized rich game for the user packs, by the game player's widely respected and loved at the same time, in the product itself to enhance the 360 mobile phone is spared no effort, vizza town blue color and N6 blue glass color are more Multi-use of young users, thanks to this accumulation of technology, recently breaking through the heavy technical difficulties, the NC6 based on the glass material NC6 N6 Pro Titanium silver version.
When talking about the development of 2018, Kai-Xin Lee said: 'The mobile phone manufacturers are not starved to death, the only 360 mobile phone will continue to be steady and steady, not impatient, to maintain growth, seek profits, step by step up.' A train of thought Clear and playful 360 phone is looking forward to, 2018's excellent performance, we are all full of expectations when it entered the right track in 2017 year.
