OPPO 2018 New Year's Congress annual marketing case award

On January 21, the 2018 New Bazaar Conference with the theme of "Evolution of Content Entrepreneurship" was held in Beijing. Under the joint witness of many corporate brands, content platform parties, content tools and service providers, content startups and KOL, OPPO succeeded Won the annual content marketing case award.

As the premier event in the new media industry, the annual 'New Year's Eve Awards' represent the benchmark for the influence of the new media industry and become the industry's most watched annual award. The annual Content Marketing Case Award is designed to recognize the industry's Outstanding content marketing creative case, dig deep content marketing value, motivate more advertisers and marketing practitioners for innovation and pioneering awards, OPPO with 2017 and the French luxury beauty brand Guerlain cross-border launch of the limited edition gift box to win this heat red A prize

June 2017, OPPO R11 conference shortly after OPPO officially announced the French luxury beauty brand Guerlain cross-border cooperation, the exclusive introduction of the OPPO X GUERLAIN limited edition gift box, including a thermos red OPPO R11 and thermodynamic red The same color Guerlain 325 KISSKISS lipstick, and engraved in the lipstick tube 'Call Me OPPO', romantic and playful.

One is the smart phone industry's most fashionable young atmosphere of the brand, one is founded in 1828, has 190 years of legendary history of the French luxury beauty brand, the cooperation between the two sides collided with a marvelous chemical reaction .On the one hand, OPPO Young fashion label to be further strengthened, on the other hand, as an OPPO with more than 200 million users worldwide, the appeal of young users also help Guerlain touches a wider young market.In addition, 'Little Meat' Yang Yang as The spokesman for both brands, but also for the two brands 'marriage' strength call Call, for a time, limited edition gift box has become the heat of the wool heat the best choice.

Review the cooperation between OPPO and Guerlain, follow the lead of OPPO and Guerlain's official Weibo, and follow up many new head media such as 'COSMO' and 'If Love and Beauty', which won the annual influential new media. In the new media side to build a complete dissemination of the matrix, continue to produce quality content, to achieve the maximum effect of communication.

The success of the interaction between the two sides touched many young people, has been unanimously sought after by the people, but also successfully let OPPO R11 heat red has become a star in the hands of many fashion items.At the same time, SNH48 TEAM NII members Ju Jingyi, "Ode to Joy 2" Qu Xiaoyuan actor Wang Ziwen, etc. are competing with the OPPO and French Guerlain hand in hand to create a gift.

All along, OPPO has always insisted on quality strategy, starting from the needs of users, insist on creating exciting products.At the same time, OPPO also continue to innovate in marketing, young people like to keep in touch with the user to win More young people's choice.

Review 2017, OPPO addition to the French Guerlain cross-border cooperation, there are many refreshing play law. Cross-border fashion, OPPO together with the Fauvism and "fashion Bazaar" launched the New Year flower box, hand Shangguan Zhe introduced Limited edition trend sweater; cross-border entertainment, joint Zhejiang Satellite TV held a history of the most spectacular mid-year festival and new conference; cross-border sports, Barracuda third hand, introduced the industry's first integrated metal body collision Color mobile phone - R11 Barcelona red and blue hit color limited edition.

2018 New Biennial of the Year Content Marketing Case Award represents the recognition of OPPO's efforts in user communication and operation in the past year, demonstrating the value of communication and brand value of OPPO. It has been kicked off in 2018 and the OPPO will continue to maintain Focused on young users, actively explore more innovative marketing methods and become the mobile phone brand loved by more young people.


On January 21, the 2018 New Bazaar Conference with the theme of "Evolution of Content Entrepreneurship" was held in Beijing. Under the joint witness of many corporate brands, content platform parties, content tools and service providers, content startups and KOL, OPPO succeeded Won the annual content marketing case award.

As the premier event in the new media industry, the annual 'New Year's Eve Awards' represent the benchmark for the influence of the new media industry and become the industry's most watched annual award. The annual Content Marketing Case Award is designed to recognize the industry's Outstanding content marketing creative case, dig deep content marketing value, motivate more advertisers and marketing practitioners for innovation and pioneering awards, OPPO with 2017 and the French luxury beauty brand Guerlain cross-border launch of the limited edition gift box to win this heat red A prize

June 2017, OPPO R11 conference shortly after OPPO officially announced the French luxury beauty brand Guerlain cross-border cooperation, the exclusive introduction of the OPPO X GUERLAIN limited edition gift box, including a thermos red OPPO R11 and thermodynamic red The same color Guerlain 325 KISSKISS lipstick, and engraved in the lipstick tube 'Call Me OPPO', romantic and playful.

One is the smart phone industry's most fashionable young atmosphere of the brand, one is founded in 1828, has 190 years of legendary history of the French luxury beauty brand, the cooperation between the two sides collided with a marvelous chemical reaction .On the one hand, OPPO Young fashion label to be further strengthened, on the other hand, as an OPPO with more than 200 million users worldwide, the appeal of young users also help Guerlain touches a wider young market.In addition, 'Little Meat' Yang Yang as The spokesman for both brands, but also for the two brands 'marriage' strength call Call, for a time, limited edition gift box has become the heat of the wool heat the best choice.

Review the cooperation between OPPO and Guerlain, follow the lead of OPPO and Guerlain's official Weibo, and follow up many new head media such as 'COSMO' and 'If Love and Beauty', which won the annual influential new media. In the new media side to build a complete dissemination of the matrix, continue to produce quality content, to achieve the maximum effect of communication.

The success of the interaction between the two sides touched many young people, has been unanimously sought after by the people, but also successfully let OPPO R11 heat red has become a star in the hands of many fashion items.At the same time, SNH48 TEAM NII members Ju Jingyi, "Ode to Joy 2" Qu Xiaoyuan actor Wang Ziwen, etc. are competing with the OPPO and French Guerlain hand in hand to create a gift.

All along, OPPO has always insisted on quality strategy, starting from the needs of users, insist on creating exciting products.At the same time, OPPO also continue to innovate in marketing, young people like to keep in touch with the user to win More young people's choice.

Review 2017, OPPO addition to the French Guerlain cross-border cooperation, there are many refreshing play law. Cross-border fashion, OPPO together with the Fauvism and "fashion Bazaar" launched the New Year flower box, hand Shangguan Zhe introduced Limited edition trend sweater; cross-border entertainment, joint Zhejiang Satellite TV held a history of the most spectacular mid-year festival and new conference; cross-border sports, Barracuda third hand, introduced the industry's first integrated metal body collision Color mobile phone - R11 Barcelona red and blue hit color limited edition.

2018 New Biennial of the Year Content Marketing Case Award represents the recognition of OPPO's efforts in user communication and operation in the past year, demonstrating the value of communication and brand value of OPPO. It has been kicked off in 2018 and the OPPO will continue to maintain Focused on young users, actively explore more innovative marketing methods and become the mobile phone brand loved by more young people.

2016 GoodChinaBrand | ICP: 12011751 | China Exports