Recently, OPPO New Year TVC trailer on the major platforms and friends circle brush screen, become the focus of attention today, OPPO New Year TVC - "Two Little Planet" finally released. Beautiful picture and warm story deep Touch many users, OPPO TVC also known as the 2018 New Year's most aspirational.
In this TVC, Zhang Bin-bin and Yang Mi, who belong to two planets, jointly deduce a story of mutual understanding, mutual understanding, misunderstanding and understanding, and love, which is an eternal theme. From ancient times till now, poetry to film and television , Transcending time and spanning various art forms, have been described by countless people.
The question is, as a technology company, what is OPPO trying to say on such a theme? Over the years, OPPO has indeed insisted on the "product-oriented" part of this from the OPPO Vice President Wu Qiang repeatedly stressed the 'quality strategy 'According to Wu Qiang's argument, OPPO has been a simple focus since 2015 to create explosion-proof boutique strategy, and strive to ensure that every product is repeatedly polished, crafted, however, throughout the TVC , OPPO cell phone lens is not many, many times it is a flash .It is certain that "two little planet" does have the product exposed, but not the main purpose.
In fact, the insistence on the quality strategy OPPO has long been the success of the R Series burst paragraph of the industry talk, product sales and reputation have been recognized by the people. OPPO is the pursuit of 'the most popular young mobile phone brands 'This ambitious vision, which requires OPPO product recognition at the same time, young consumers are also from the heart of the OPPO brand recognition.
To obtain the user's brand identity, product identification is the foundation, but more needs a brand and target users in the cultural characteristics and ideological fit, the final product emotional resonance.According to the classic 'positioning concept' is concerned, is to get the user's mind Resources.As we all know, OPPO brand positioning as a young fashion, to become young people's favorite mobile phone brand as the ultimate vision.In order to achieve emotional resonance with young people, OPPO keen insight into the emotional needs of young groups of users demand characteristics, always strive to young people Love the way to maintain emotional exchanges with young users.
In a young age, people often have the life of the most Sentimental love, the most sincere friendship, is a person's young age, the most precious thing .Therefore, friendship and love are almost always described in the OPPO touching short film . "Reviewing OPPO's" Invisible TA "with TFBOYS," The Longest Movie "with Jay Chou and today's" Two Little Planets "all serve as a bridge between the emotional resonance of OPPO and young people .
In this story from the OPPO "Two Little Planets", we regret the separation of the male and female protagonists, and we are both satisfied that the two overcome the obstruction of time and distance and are finally happy together. , Is not precisely because it was too much like the past? In our process of growth, perhaps because of one way or another missed some people, some things, but OPPO let us believe in the form of TVC, as long as the firm and courageous , It will surely cross the misunderstanding and regret and finally end up with a happy ending, a strong and longing force for the good ending from the OPPO and the secret language that many young people like the OPPO.
Over the years, OPPO insight into consumer demand for young users, adhere to quality strategy, focusing on the phone camera, appearance and other core functions.At the same time, OPPO also actively share OPPO brand culture and philosophy with young users.New Year TVC "Two Little Planet" Once again narrowing the distance between the OPPO and young users, so OPPO more young people of all ages.
Of course, even if the feelings of the factors aside, OPPO filming 'blockbuster' is also very deep foundation last year, the beginning of last year, OPPO launched '2017 the most beautiful commercials' of the "fantasy tour" Users and authorities acclaim.The OPPO's New Year TVC whether creative or emotional have been further enhanced, much industry attention, is likely to receive a new round of film series awards, we look forward to!
Recently, OPPO New Year TVC trailer on the major platforms and friends circle brush screen, become the focus of attention today, OPPO New Year TVC - "Two Little Planet" finally released. Beautiful picture and warm story deep Touch many users, OPPO TVC also known as the 2018 New Year's most aspirational.
In this TVC, Zhang Bin-bin and Yang Mi, who belong to two planets, jointly deduce a story of mutual understanding, mutual understanding, misunderstanding and understanding, and love, which is an eternal theme. From ancient times till now, poetry to film and television , Transcending time and spanning various art forms, has been described by countless people.
The question is, as a technology company, what is OPPO trying to say on such a theme? Over the years, OPPO has indeed insisted on the "product-oriented" part of this from the OPPO Vice President Wu Qiang repeatedly stressed the 'quality strategy 'According to Wu Qiang's argument, OPPO has been a simple focus since 2015 to create explosion-proof boutique strategy, and strive to ensure that every product is repeatedly polished, crafted, however, throughout the TVC , OPPO cell phone lens is not many, many times it is a flash .It is certain that "two little planet" does have the product exposed, but not the main purpose.
In fact, the insistence on the quality strategy for OPPO has long been the success of the R Series burst paragraph of the industry's story, product sales and reputation have been recognized by the people. OPPO is the pursuit of 'the most popular young mobile phone brands 'This ambitious vision, which requires OPPO product recognition at the same time, young consumers are also from the heart of the OPPO brand recognition.
To obtain the user's brand identity, product identification is the foundation, but more needs a brand and target users in the cultural characteristics and ideological fit, the final product emotional resonance.According to the classic 'positioning concept' is concerned, is to get the user's mind Resources.As we all know, OPPO brand positioning as a young fashion, to become young people's favorite mobile phone brand as the ultimate vision.In order to achieve emotional resonance with young people, OPPO keen insight into the emotional needs of young groups of users demand characteristics, always strive to young people Love the way to maintain emotional exchanges with young users.
In a young age, people often have the life of the most Sentimental love, the most sincere friendship, is a person's young age, the most precious thing .Therefore, friendship and love are almost always described in the OPPO touching short film The theme of OPPO together with the introduction of TFBOYS launched the "invisible TA" together Jay introduced "the longest movie" and today's "two little planet", which have become the emotional bridge between the OPPO and young people .
In this story from the OPPO "Two Little Planets", we regret the separation of the male and female protagonists, and we are both satisfied that the two overcome the obstruction of time and distance and are finally happy together. , Is not precisely because it was too much like the past? In our process of growth, perhaps because of one way or another missed some people, some things, but OPPO let us believe in the form of TVC, as long as the firm and courageous , It will surely cross the misunderstanding and regret and finally end up with a happy ending, a strong and longing force for the good ending from the OPPO and the secret language that many young people like the OPPO.
Over the years, OPPO insight into consumer demand for young users, adhere to quality strategy, focusing on the phone camera, appearance and other core functions.At the same time, OPPO also actively share OPPO brand culture and philosophy with young users.New Year TVC "Two Little Planet" Once again narrowing the distance between the OPPO and young users, so OPPO more young people of all ages.
Of course, even if the feelings of the factors aside, OPPO filming 'blockbuster' is also very deep foundation last year, the beginning of last year, OPPO launched '2017 the most beautiful commercials' of the "fantasy tour" Users and authorities acclaim.The OPPO's New Year TVC whether creative or emotional have been further enhanced, much industry attention, is likely to receive a new round of film series awards, we look forward to!
