In the past 2017, OPPO not only achieved the growth of sales volume, but also recognized the brand at the brand level. In November 2017, OPPO won the title of "China's Most Admired Enterprise" for the third consecutive year, making it the first company to achieve this achievement Of the mobile phone brand; also be "New Weekly" named "2017 Brand", overseas market was also Canstar Blue named "Most Customer Satisfaction Award."
In the opinion of the outside world, even the winning OPPO is undoubtedly a success. However, the OPPO insisting on its own corporate culture does not think so. For the OPPO, these awards are both honorary and stressful. Although these represent the recognition of the OPPO by the industry, It also means that OPPO will work harder in the future and be better off.
The end of 2017, OPPO the world's first super flagship store opened in Shanghai, OPPO Wu Qiang, vice president clearly released a signal of brand upgrade, 'Shanghai super flagship store is not to make money, but OPPO retail terminal upgrades and brand upgrades thinking, It is the breakthrough of brand promotion.
It is not difficult to see that in front of honor, OPPO did not stop, but the potential to find their own shortcomings, and actively make changes.Shanghai super flagship store opening is OPPO for the 'new retail' exploration to create a ' Free, kind and interesting 'space, which allows users to freely experience the OPPO mobile phone, but also will promote the brand and the user's direct communication, so that more users to re-understand the OPPO.
Of course, the brand upgrade is a vast project, not to open a few super flagship store can be solved, OPPO Vice President Wu Qiang brand upgrade will be described as a multi-dimensional system engineering, including products, marketing, services, experience, etc. The common promotion of links, and all of these can be summarized as the basis for the needs of users as a starting point, and strive to make a link can make users satisfied.
OPPO recently on the member services for a new upgrade, to provide more channels to respond quickly to user problems encountered in the process, 7 × 24-hour quick response as friends with you as usual, always for you Feelings and concerns. Brand upgrades are never floating on the surface of the face of these truly enhance the user experience is the key to the details.
Into 2018, OPPO re-harvest from the authority of the media recognized by the National Development and Reform Commission "Finance" magazine as '2017 China's economic high-growth technology companies' and '2017 China consumer economy leader in the year', which is both the OPPO brand Recognition is also recognized OPPO R & D strength in the State Intellectual Property Office released the 2017 patent application data, OPPO became the only pure mobile phone brand list, as of January 16, 2018, OPPO patent applications in the country Open and authorized a total number of 16538. Compared to Huawei and ZTE multi-industry brand compared to the number of patent licenses OPPO ranked first in the terminal enterprise.Opppo represented by Chinese enterprises, but also by virtue of technological innovation The pursuit of China's contribution to the improvement of the Bloomberg Innovation Index contributed to their own strength.
In the new year, OPPO, which believes that the brand upgrade will be launched, will work harder to continue to focus on the core needs of users and continue to explore the integration and application of various cutting-edge technologies to bring more good products to users.
In the past 2017, OPPO not only achieved the growth of sales volume, but also recognized the brand at the brand level. In November 2017, OPPO won the title of "China's Most Admired Enterprise" for the third consecutive year, making it the first company to achieve this achievement Of the mobile phone brand; also be "New Weekly" named "2017 Brand", overseas market was also Canstar Blue named "Most Customer Satisfaction Award."
In the opinion of the outside world, even the winning OPPO is undoubtedly a success. However, the OPPO insisting on its own corporate culture does not think so. For the OPPO, these awards are both honorary and stressful. Although these represent the recognition of the OPPO by the industry, It also means that OPPO will work harder in the future and be better off.
The end of 2017, OPPO the world's first super flagship store opened in Shanghai, OPPO Wu Qiang, vice president clearly released a signal of brand upgrade, 'Shanghai super flagship store is not to make money, but OPPO retail terminal upgrades and brand upgrades thinking, It is the breakthrough of brand promotion.
It is not difficult to see that in front of honor, OPPO did not stop, but the potential to find their own shortcomings, and actively make changes.Shanghai super flagship store opening is OPPO for the 'new retail' exploration to create a ' Free, kind and interesting 'space, which allows users to freely experience the OPPO mobile phone, but also will promote the brand and the user's direct communication, so that more users to re-understand the OPPO.
Of course, the brand upgrade is a vast project, not to open a few super flagship store can be solved, OPPO Vice President Wu Qiang brand upgrade will be described as a multi-dimensional system engineering, including products, marketing, services, experience, etc. The common promotion of links, and all of these can be summarized as the basis for the needs of users as a starting point, and strive to make a link can make users satisfied.
OPPO recently on the member services for a new upgrade, to provide more channels to respond quickly to user problems encountered in the process, 7 × 24-hour quick response as friends with you as usual, always for you Feelings and concerns. Brand upgrades are never floating on the surface of the face of these truly enhance the user experience is the key to the details.
Into 2018, OPPO re-harvest from the authority of the media recognized by the National Development and Reform Commission "Finance" magazine as '2017 China's economic high-growth technology companies' and '2017 China consumer economy leader in the year', which is both the OPPO brand Recognition is also recognized OPPO R & D strength in the State Intellectual Property Office released the 2017 patent application data, OPPO became the only pure mobile phone brand list, as of January 16, 2018, OPPO patent applications in the country Open and authorized a total number of 16538. Compared to Huawei and ZTE multi-industry brand compared to the number of patent licenses OPPO ranked first in the terminal enterprise.Opppo represented by Chinese enterprises, but also by virtue of technological innovation The pursuit of China's contribution to the improvement of the Bloomberg Innovation Index contributed to their own strength.
In the new year, OPPO, which believes that the brand upgrade will be launched, will work harder to continue to focus on the core needs of users and continue to explore the integration and application of various cutting-edge technologies to bring more good products to users.
