Research firm GfK pointed out in the 2017 Q3 report that in the second half of 2016, the resources in China's mobile phone market will rapidly converge from 'inverted triangle' to 'T' pattern. Head brands continue to expand their product lines, while small Brand products and consumers to form a fault.And under the 'T' pattern, whether it is the head brand or a small brand, it is difficult to maintain rapid growth, the entire mobile phone market has encountered the problem of sluggish growth.
However, in a severe environment, OPPO is still handing out a very good answer sheet. The recently released 2017 "China Mobile Market December Report" shows that with a 18.2% market share, OPPO successfully surpassed Apple , Ranked first.
In CCTV "Consumer Advocates" pointed out that more consumers concerned about 2000 ~ 3000 yuan and more than 3,000 yuan in the high-end mobile phone market, OPPO is with 46% market share to become a 2500 ~ 2999 yuan price file deservedly NO. 1, and thanks to the R11s' hot sales. The aircraft has undergone multiple innovations based on the user's needs. It includes the selection of double shots to solve the problem of dark spots in portrait photography, the first triple triage solution in the industry to solve Caton's problem, Pain point AI wisdom beauty, etc., so that R11s really solve the user's pain points.
Why oppo 'winter' is still able to achieve good results? This is mainly due to OPPO respected sub-culture and quality strategy, the books are divided into products, with a rhythm of 2-3 a year to focus on creating young people like Of the quality of mobile phones.Continued attention to user needs, and targeted technological innovation, so that OPPO become more popular mobile phone brand young people from the OPPO R7 series to R11s series, product performance and user experience continues to improve brought Excellent reputation, and continuous hot top models list, a truly explosive series.
At the same time, OPPO also proactively explores cutting-edge technologies. In the list of top 10 enterprises authorized by the amount of invention patents in China released by the State Intellectual Property Office recently, the OPPO is well-known in the list. Its number of invention patents granted in 2017 reached 1222, ranking Eighth, the number of patent grants increased as high as 142.3%, making it the number one mobile phone brand authorized by patents in mobile terminal enterprises.
While doing fine, OPPO is also constantly enhancing the user's shopping experience, in addition to the offline retail stores all over the country, OPPO also launched 2-hour fast service, allowing users to stay at home for the first time they have the favorite products. At the end of last year, OPPO opened the world's first super flagship store in Shanghai, subverting the image of the traditional flagship store Selling, but creating a relaxed and fun environment for users to freely experience new products and avoid bombing by promoters , In a non-interference environment really with their own hands and eyes to feel the charm of OPPO phone, the final decision whether to buy.
Of course, the goodbye 2017 Usher 2018, no matter how good the results have become the past, how to continue to maintain growth in the new year is the key. Believe in maintaining the quality and service simultaneously, and began to strengthen brand building OPPO, in 2018 Will also continue the wonderful 2017, continue to bring users better products and continue to achieve better results.
Research firm GfK pointed out in the 2017 Q3 report that in the second half of 2016, the resources in China's mobile phone market will rapidly converge from the "inverted triangle" to the "T" pattern. Head brands continue to expand their product lines and small Brand products and consumers to form a fault.And under the 'T' pattern, whether it is the head brand or a small brand, it is difficult to maintain rapid growth, the entire mobile phone market has encountered the problem of sluggish growth.
However, in a severe environment, OPPO is still handing out a very good answer sheet. The recently released 2017 "China Mobile Market December Report" shows that with a 18.2% market share, OPPO successfully surpassed Apple , Ranked first.
In CCTV "Consumer Advocates" pointed out that more consumers concerned about 2000 ~ 3000 yuan and more than 3,000 yuan in the high-end mobile phone market, OPPO is with 46% market share to become a 2500 ~ 2999 yuan price file deservedly NO. 1, and thanks to the R11s' hot sales. The aircraft has undergone multiple innovations based on the user's needs. It includes the selection of double shots to solve the problem of dark spots in portrait photography, the first triple triage solution in the industry to solve Caton's problem, Pain point AI wisdom beauty, etc., so that R11s really solve the user's pain points.
Why oppo 'winter' is still able to achieve good results? This is mainly due to OPPO respected sub-culture and quality strategy, the books are divided into products, with a rhythm of 2-3 a year to focus on creating young people like Of the quality of mobile phones.Continued attention to user needs, and targeted technological innovation, so that OPPO become more popular mobile phone brand young people from the OPPO R7 series to R11s series, product performance and user experience continues to improve brought Excellent reputation, and continuous hot top models list, a truly explosive series.
At the same time, OPPO also proactively explores cutting-edge technologies. In the list of top 10 enterprises authorized by the amount of invention patents in China released by the State Intellectual Property Office recently, the OPPO is well-known in the list. Its number of invention patents granted in 2017 reached 1222, ranking Eighth, the number of patent grants increased as high as 142.3%, making it the number one mobile phone brand authorized by patents in mobile terminal enterprises.
While doing fine, OPPO is also constantly enhancing the user's shopping experience, in addition to the offline retail stores all over the country, OPPO also launched 2-hour fast service, allowing users to stay at home for the first time they have the favorite products. At the end of last year, OPPO opened the world's first super flagship store in Shanghai, subverting the image of the traditional flagship store Selling, but creating a relaxed and fun environment for users to freely experience the new products and avoid the bombing by promoters , In a non-interference environment really with their own hands and eyes to feel the charm of OPPO phone, the final decision whether to buy.
Of course, the goodbye 2017 Usher 2018, no matter how good the results have become the past, how to continue to maintain growth in the new year is the key. Believe in maintaining the quality and service simultaneously, and began to strengthen brand building OPPO, in 2018 Will also continue the wonderful 2017, continue to bring users better products and continue to achieve better results.
