If we talk about the sales of OPPO, we even know the impression can guess the difference, but in the end how good, may lack a rational understanding.Recently, market research firm Counterpoint Research released in 2017 China's top ten market According to the report data, OPPO this year can be described as fruitful, not only OPPO R9s 3% market share won the best-selling mobile phone crown, with the list of OPPO A57 and OPPO R11 respectively Contribute 2.6% and 2.3% of the data, not only single first, the total data is also the first.
3% this data is the sum of many small plants year model also can not get the result.At the same time there is a more interesting point is that the top ten models have accounted for 23.3% of the market share, the rest of the major Domestic and international manufacturers annual flagship are struggling in the open ten, although not rule out some of the best models are released at the end of the loss, but this is not to show that in fact, these 10 mobile phones is the most widely consumed They accept, from the share of the most direct impact on the consumer's smartphone experience it?
According to Counterpoint's analysis and summary, mobile phone sales model has evolved from the machine-sea tactics to the current burst mode, the market and supply chain resources to ensure that sales of a single product is very necessary, then this made up my mind to make Sales of mobile phones its positioning is very important, most manufacturers are choosing the flagship model to establish a brand image, low-end thousand machine is responsible for taking the amount of two separate walking ideas to ensure that at least not lose a defeat. The more special, and its list of R9s and R11 are its flagship model of its flagship home, both to ensure good sales, but also take into account the relatively high-end, stylish brand image, OPPO balance grasp very well , Its insistence on the courage and courage of quality strategy is compelling.
Report analysis that the success of the OPPO stems from its grasp the first demand of the Chinese public users, and fashion is the goal pursued by every Chinese, OPPO easy to use and attractive camera features to seize the user, with fashion Slim design, rich color choices, personalized custom models and other elements to create fashion elements, so that consumers are moved and approached.
In addition, Counterpoint's report also pointed out that OPPO focused on the success of marketing strategy.R9s success breakout is a great success, we can see that in the first 6, OPPO R11's performance is also very eye-catching, to know that R11 but 2017 June when the new model was released.If the R9s is a strategic victory, then R11 catch up momentum is to show us the stamina OPPO, combined with the release of the end of the year R11s sold 30 minutes on the sales day to become Jingdong , Lynx, Suning Tesco, and other three major e-commerce platform the single-product sales champion of the price, it is easy to imagine the end of 2018 this list, we will see more OPPO figure.
The average monthly sales reached 1 million units is the basis for entering the Top10, OPPO that the three models on the list of annual sales will naturally envy.As the performance of the best domestic market brand, OPPO on its mobile phone Positioning and grinding are worth learning by the rest of the manufacturers, and only really understand the needs of consumers, and their own well to meet the demand, there will be such an ambition to focus resources to create a dare to sell the price of explosions, and Good feedback from the market will support the OPPO adhere to their own boutique strategy.When such a positive double cycle wheels turn up, 2018 OPPO can run much faster, after OPPO can run far, can be said to be very let People look forward to it.
If we talk about the sales of OPPO, we even know the impression can guess the difference, but in the end how good, may lack a rational understanding.Recently, market research firm Counterpoint Research released in 2017 China's top ten market According to the report data, OPPO this year can be described as fruitful, not only OPPO R9s 3% market share won the best-selling mobile phone crown, with the list of OPPO A57 and OPPO R11 respectively Contribute 2.6% and 2.3% of the data, not only single first, the total data is also the first.
3% this data is the sum of many small plants year model also can not get the results.At the same time there is a more interesting point is that the top ten models have accounted for 23.3% of the market share, the rest of the major Domestic and international manufacturers annual flagship are struggling in the open ten, although not rule out some of the best models are released at the end of the loss, but this is not to show that in fact, these 10 mobile phones is the most widely consumed They accept, from the share of the most direct impact on the consumer's smartphone experience it?
According to Counterpoint's analysis and summary, mobile phone sales model has evolved from the machine-sea tactics to the current burst mode, the market and supply chain resources to ensure that sales of a single product is very necessary, then this made up my mind to make Sales of mobile phones its positioning is very important, most manufacturers are choosing the flagship model to establish a brand image, low-end thousand machine is responsible for taking the amount of two separate walking ideas to ensure that at least not lose a defeat. It is rather special, and its list of R9s and R11 are its flagship model of its own flagship, both to ensure good sales, but also take into account the relatively high-end, stylish brand image, OPPO's balance of grasp very well , Its insistence on the courage and courage of quality strategy is compelling.
Report analysis that the success of the OPPO stems from its grasp the first demand of the Chinese public users, and fashion is the goal pursued by every Chinese, OPPO easy to use and attractive camera features to seize the user, with fashion Slim design, rich color choices, personalized custom models and other elements to create fashion elements, so that consumers are moved and approached.
In addition, Counterpoint's report also pointed out that OPPO focused on the success of marketing strategy.R9s success breakout is a great success, we can see that in the first 6, OPPO R11's performance is also very eye-catching, to know that R11 but 2017 June when the new model was released.If the R9s is a strategic victory, then R11 catch up momentum is to show us the stamina OPPO, combined with the release of the end of the year R11s sold on the sales day 30 minutes to become Jingdong , Lynx, Suning Tesco, and other three major e-commerce platform the single-product sales champion of the price, it is easy to imagine the end of 2018 this list, we will see more OPPO figure.
The average monthly sales reached 1 million units is the basis for entering the Top10, OPPO that the three models on the list of annual sales will naturally envy.As the performance of the best domestic market brand, OPPO on its mobile phone Positioning and grinding are worth learning by the rest of the manufacturers, and only really understand the needs of consumers, and their own well to meet the demand, there will be such an ambition to focus resources to create a dare to sell the price of explosions, and Good feedback from the market will support the OPPO adhere to their own boutique strategy.When such a positive double cycle wheels turn up, 2018 OPPO can run much faster, after OPPO can run far, can be said to be very let People look forward to it.
