As the 'T' pattern dominates in 2017, Chinese handsets will not be able to grow rapidly in 2016, but OPPO handsets, which are the head brands, not only maintained steady growth but also hit record highs in this environment. At the end of the year, OPPO launched the R11s Star Moon New Year's Edition for 2 hours and its sales volume and sales rank first in the Lynx handset category, becoming the same explosion.
Why OPPO make explosion models? First of all, from the product itself, the high-value design and excellent camera is the core competitiveness of OPPO mobile phone to R11s Star screen New Year's Edition, for example, which sets a comprehensive screen, Crescent Bend, Star screen in one, the festive red body supplemented by the atmosphere of the golden lines, coupled with Lucky Dog this crowning touch, a trendy temperament full of temperament emerge vividly; in photography, R11s Star screen New Year's Edition Adopt a new selection of dual camera and AI wisdom beauty played a differentiated camera advantage.
However, its fundamental, OPPO mobile phone sales in addition to the product itself advantages, more importantly, or OPPO insisted boutique strategy - focus on research and development, production, channels and other resources to focus on the annual style of 2-3 models to build quality to To ensure that each product is a boutique, can really cater to the needs of users.
The core of the OPPO boutique strategy is to develop products based on the core needs of users, each of the main selling point of the product are based on user needs without any technical innovation.Also R11s Star screen New Year's Edition, for example, to select dual camera is to solve the user AI light beauty portrait pain points, AI wisdom beauty is to solve the user's stereotyped pain points for traditional beauty, the United King glory, Qualcomm tripartite optimization is to solve the user experience of poor gaming pain points.These technical innovations really meet the user's Demand, but also allow more users to recognize OPPO, the formation of a healthy development trend. Ultimately makes the OPPO R series models have become a boutique, from the OPPO R7 series to the R11 series, product performance and user experience continued to improve for the enterprise has brought excellent Word-of-mouth and sales, R series continuous top hot models rankings, a truly explosive series.
All along, OPPO is always good at using its own brand of 'young' genes to establish emotional resonance with targeted users through the way young people are more favored.Whether it is the limited tide created by an independent local Chinese designer, Beauty brand France Guerlain co-launched a limited edition custom gift box, co-launched with gogoboi proudly coquettish SLOGAN mobile phone case or Fauvism co-launched the New Year spent box, subvert the traditional 'anyway wonderful' press conference, warm heart New Year TVC 'two A small planet 'and so on, a unique marketing style, eventually allowing more than 200 million young users worldwide recognized OPPO brand concept.
Based on the needs of young users to create quality and concern with the emotional communication with young users has become the fundamental OPPO mobile phone sales, if 2015 is the beginning of the OPPO R Series explosion legend, then in the already arrived in 2018, by virtue of Exciting products and young brand charm, OPPO burst legend will also continue to staged.
As the 'T' pattern dominates in 2017, Chinese handsets will not be able to grow rapidly in 2016, but OPPO handsets, which are the head brands, not only maintained steady growth but also hit record highs in this environment. At the end of the year, OPPO launched the R11s Star Moon New Year's Edition for 2 hours and its sales volume and sales rank first in the Lynx handset category, becoming the same explosion.
Why OPPO make explosion models? First of all, from the product itself, the high-value design and excellent camera is the core competitiveness of OPPO mobile phone to R11s Star screen New Year's Edition, for example, which sets a comprehensive screen, Crescent Bend, Star screen in one, the festive red body supplemented by the atmosphere of the golden lines, coupled with Lucky Dog this crowning touch, a trendy temperament full of temperament emerge vividly; in photography, R11s Star screen New Year's Edition Adopt a new selection of dual camera and AI wisdom beauty played a differentiated camera advantage.
However, its fundamental, OPPO mobile phone sales in addition to the product itself advantages, more importantly, or OPPO insisted boutique strategy - focus on research and development, production, channels and other resources to focus on the annual style of 2-3 models to build quality to To ensure that each product is a boutique, can really cater to the needs of users.
The core of the OPPO boutique strategy is to develop products based on the core needs of users, each of the main selling point of the product are all based on user needs for technical innovation.Also the R11s Star screen New Year's Edition, for example, to select dual camera is to solve the user AI light beauty portrait pain points, AI wisdom beauty is to solve the user's stereotyped pain points for traditional beauty, the United King of glory, Qualcomm tripartite optimization is to solve the user experience of poor gaming pain points.These technical innovations really meet the user's Demand, but also allow more users to recognize OPPO, the formation of a healthy development trend. Ultimately makes the OPPO R series models have become a boutique, from the OPPO R7 series to the R11 series, product performance and user experience continued to improve for the enterprise has brought excellent Word-of-mouth and sales, R series continuous top hot models rankings, a truly explosive series.
All along, OPPO is always good at using its own brand of 'young' genes to establish emotional resonance with targeted users through the way young people are more favored.Whether it is the limited tide created by an independent local Chinese designer, Beauty brand France Guerlain co-launched a limited edition custom gift box, co-launched with gogoboi proudly coquettish SLOGAN mobile phone case or Fauvism co-launched the New Year spent box, subvert the traditional 'anyway wonderful' press conference, warm heart New Year TVC 'two A small planet 'and so on, a unique marketing style, eventually allowing more than 200 million young users worldwide recognized OPPO brand concept.
Based on the needs of young users to create quality and concern with the emotional communication with young users has become the fundamental OPPO mobile phone sales, if 2015 is the beginning of the OPPO R Series explosion legend, then in the already arrived in 2018, by virtue of Exciting products and young brand charm, OPPO burst legend will also continue to staged.
