In recent years, personal health care has become a 'hot word'. In addition to beauty and cleaning, dental health care has also become the focus of many users. Many people have overcome many obstacles in their heart and decided to go to the hospital to try their best to clean the teeth. There are also many people who have started a long and painful orthodontic 'project' after they have reached their full potential. During this period, smart electric toothbrushes began to infiltrate tens of thousands of families, both office workers, the elderly and children, hoping to use this Tools bring lasting and effective protection to our mouth.
This time, we invited Yu Xudong, head of high-end brand KKC, to bring us his perspective on oral health protection and introduction of KKC's new products.
From toothbrushing tools to tooth decay solutions
KKC brand leader Yu Xudong explained that KKC's focus is in a field of health care, which is a type of product that is more and more concerned about after 90 and 95. With the continuous emphasis on oral care in recent years, KKC hopes that Smart toothbrush Past 'product' impression removed, the development of a healthy dental solution.
Since its establishment, KKC has been devoting itself to digging user needs and pain points in hopes of providing users with a full range of needs solutions. Through the cooperation with new media, KKC has obtained a large amount of user requirement data. In the process, KKC made A number of improvements to the program, the electric toothbrush turned into a rather personal and cultural temperature tide goods.
The future direction of electric toothbrushes is oral health solutions, so the message you want to convey to users is that electric toothbrushes can help you to solve some of the column's oral problems, rather than just a simple process of brushing your teeth. Traditional electric toothbrushes have many problems that can not be solved. As an interlocking oral care work, more comprehensive solutions are needed to help users to fully solve all kinds of dental problems.
Create more intelligent electric toothbrushes for Asians
As an intelligent electric toothbrush hatched by local brands, KKC has always grasped the pain points of Chinese users such as Asians with small mouth, deep mouth, sensitive gums, small teeth and thin teeth. Many toothbrush products of Chinese brands outside China are based on Oral and oral characteristics of Europe and the United States design, Asians in the use of the process, often feel too strong vibration, or even brushing teeth bleeding discomfort. To solve this pain point, KKC in the product to add a lot of personalized design.
According to reports, KKC 720 series products mainly solve the pain points of two users: First, taking into account the bathroom dark and humid environment, easy to breed bacteria, and then into the human body through toothbrushes, giving rise to health risks.In order to solve this user Pain points, KKC electric toothbrush 720 brush head brushing the third generation of molecular assembly antimicrobial technology, the technology compared to the traditional anti-bacterial silver ion technology, the product has a more lasting antimicrobial effect, has made the EU, Japan, the United States, China, etc. National patent approval.
In addition, through the study and analysis of the domestic professional oral dental data, we know that the Chinese people have small teeth and easy to be sensitive to the oral cavity. According to the oral characteristics of different people, 720 different functional modes have been designed. Each mode includes the intensity, frequency, , The cycle of multi-directional optimization, the design of double K + sonic vibration cleaning technology to meet the needs of most people oral cleaning teeth.
KKC sonic toothbrush 720 not only focus on product performance improvement, but also the pursuit of the ultimate intimate user experience. KKC through data research and user feedback, carefully innovative design boot 2.5 seconds cushioning technology can effectively reduce the electric toothbrush boot toothpaste splash Embarrassing situation, the strength of the bright white gear design The first boot 14 gradually enhance the experience to ease the user for the first time the use of the stall discomfort, in the latter part of the product, the user can also APP and other forms to find the most suitable brush your teeth Efforts to make each user's toothbrush 'custom models' products.
KKC's design is based on user needs for the design, user experience as the center, is committed to providing users with a more professional intimate acoustic cleaning experience.This toothbrush won the 2017 China Electronics and Information Industry Development Institute Best Product Award, Best Solution Award, is the greatest recognition of product development at the same time, the product also targeted at different groups of people (adults, children), made a more refined adjustment, hope that after the listing, Get more user support and feedback.
