Earlier it was reported that Apple or will stop production of iPhone X this summer.Now there is also news that due to weak sales, Apple has cut the production of iPhone X by half.It is reported that Apple has informed its suppliers, requiring them to iPhone X production in the first quarter from the expected 40 million down to nearly 20 million.
Nikkei pointed out that Apple believes that the sales of the iPhone X in the holiday shopping season in major markets such as the United States, Europe and China are slower than expected, and said that Apple will also replace existing iPhone orders (including iPhone 7 and iPhone 8) from the original orders Season 50 million greatly reduced by 40% to 30 million.
Weak sales: Apple or half of iPhone X first quarter orders cut
In general, Apple will cut cellphone orders after the end of the holiday shopping season. It is not yet clear whether current new machine production cuts are routine production adjustments or otherwise.
Weak sales: Apple or half of iPhone X first quarter orders cut
A big reason for the iPhone's sluggish sales, less than expected, is its high price, with the iPhone X by far the most expensive Apple phone priced at $ 999 for the standard version.
At present, Apple has not responded to this supply chain report, so what is the truth, we will also wait and see.
