With the ending of 2017, the pressure on all aspects of the TV industry has gradually eased, and in the past year China's color TV manufacturing industry has been driven by the three major factors of globalization, upgrading of consumption and new technologies New Opportunities At the CES show held early this year, we can see that Chinese brands are increasingly showing their voice in the global marketplace. At the same time, QLED / OLED, full screen, artificial intelligence, Internet of Things, 5G and other new technologies, The emergence and development of new products and new concepts have brought more opportunities for the development of China's color TV industry and become a new growth point for industry to focus on.
On January 25, 2017 China Smart Display and Innovative Applications Industry Conference and CRC 2017 Annual TV Industry Research Release Conference were successfully held in Beijing, where leaders, experts, scholars, industry elites and the media were invited to interpret The current policy direction, industry development status and trends.CTCL Group Vice President, TCL Multimedia CEO Wang Cheng was invited to attend the meeting and delivered a speech.At the same time also announced the annual list of award-winning innovative products, TCL X6 XESS private cinema, C5 City Blues TV , P6 ultra-thin TV won the '2018 Innovative Products' award in one fell swoop with the favor of expert review with excellent software and hardware capabilities and market performance.
Wang Cheng mentioned in his speech that global TV shipments in 2017 were 220 million units, down 3.3% YoY, mainly due to the sharp fluctuations in panel prices, non-screen materials prices continued to rise, the traditional low-line channels inefficient, brand manufacturers Had to shrink the front to cope with the pressure.But under the influence of a new round of consumer upgrades, the choice of color TV brands return to the rational, the more traditional brands favored by consumers.Therefore, major brands in the industry to accelerate the pace of change to promote product upgrades, despite the development Different paths, but product upgrades is the only direction, the industry's change will eventually bring more opportunities for the development of color TV industry.
It is understood that in 2017 TCL Multimedia LCD TV shipments totaled 23,231,141 units, an increase of 16.4% in the overall color TV industry showed a slowdown in the case of growth, the strongest growth in five years to achieve which North American market outstanding performance , The annual sales volume increased 131.5% compared with that of the same period of last year.Currently, the Chinese brands represented by TCL have gradually increased their market shares in the world and accelerated the pace of globalization. Through continuous innovation, they have brought global consumer groups diversified consumer needs The exquisite products
In 2018, TCL further clarified the strategic objectives of "China's First and Global Top Three" and proposed six strategic themes and a new strategic implementation plan. In addition to continuing to consolidate its market share in Europe and the United States, TCL will continue Strategic expansion of emerging markets such as Brazil, India, Russia, Argentina, etc. Rooted in the local market, TCL's industrial capacity, research and development and service capabilities.
At the same time, a new round of domestic consumer upgrades also allow users to the demand for more and more intense. At present, TCL's products X / C / P three series QLED primary color quantum dot technology, Harman Kardon high-end audio, in line with the art / Home-based industrial design, small artificial intelligence T, smart home interconnection, etc. The CES show, TCL has released a new XESS series of primary color quantum dot TV X5, C6 full screen TV, P5 slim surface TV, The X5 is equipped with the latest quantum dot technology, Harman Kardon audio and surface full screen, Dolby Vision ™ HDR imaging technology and Dolby Atmos® immersive audio technology. Full screen design and cylindrical design of Harman Kardon stereo, also supports Dolby vision and Dolby panoramic sound technology. P5 with ultra-thin and stylish design and beyond the hardware strength of similar products, while the appearance of three products also Embodies the TCL accurate grasp of the consumer market and industry development.
In the future, TCL will further improve the ecosystem of AI services based on quantum dot technology, artificial intelligence and big screen, and as the core equipment of home entertainment, future TV will become the entrance of smart home to meet more new application scenarios , So that TV is no longer a cold electrical appliances for the product to increase the emotional and service value, giving consumers a better experience.
Through a variety of innovative technology layout, focusing on the future of TCL in the industry to play an increasingly active role in actively embracing the future of TCL, I believe in the face of new growth in the industry will also maintain a sincere Heart to lead the industry forward.
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