On January 25, 2018, the '2017 China Intelligent Display and Innovation Application Industry Conference 2017 and the 46th Season of Color TV Industry Research Conference' co-hosted by China Video Industry Association and Orvital Cloud Network (AVC) was perfect in Beijing The meeting to 'gather together to seek wisdom, gather together with the new policy,' as the theme, brought together a number of industry experts, competent units, business leaders, the industry big coffee, around 'technological innovation, product upgrades, users Experience, channel development 'and other industries to develop a new hot spot launched a series of in-depth discussions.And it is noteworthy that, Skyworth TV in this conference won two awards!
2017 is a rather dull year for the color TV industry. However, according to the hot trends in the industry, the color TV industry is about to usher in a new transition in 2018. Currently, driven by the overall consumption upgrade, high-end products have become TV industry's protagonist.
At the meeting, Zhu Yuanyuan, deputy general manager of Black Electric Division of AVC Cloud Electronics (AVC), summarized the Chinese color TV market in 2017 and deeply analyzed and predicted the trend of color TV in 2018. Ms. Zhu Yuanyuan said that while 2017 TV However, the color TV market is still dazzling, including: large size has become the main theme of the development of color TV, image products contrarian growth, OLED showing a new state of development.
Large size into the main theme .As consumer demand for color TV continues to escalate, large-screen TV dividend market is also steadily rising .In 2017 the large-size TV market has maintained a significant growth trend, of which 65-inch product market share of retail sales 5.5%, an increase of 1.5 percentage points over the same period of last year.According to this trend continues, 2018 large-size TV market will usher in a greater explosion.
Image products contrarian growth.When the quality is no longer the only standard for consumers to buy television, color TV manufacturers began from the shape design, viewing experience from top to bottom, high-end differentiated products will also become the mainstream consumer color TV market. It is understood that the market share of ultra-thin and light TVs in 2017 was 4.1%, an increase of 2.5% over the same period of last year. The market share of non-edge TVs in 2017 was 2.3%, an increase of 0.5% over the same period of last year; The share of retail sales of split televisions in the market was 0.6%, an increase of 0.2 percentage points from the same period of last year, indicating that the development of such image products is now breaking our imagination and we believe there will be more potential for further exploration.
OLED TV showing a new state of development.According to the immediate Chinese OLED TV market, we can easily find it is still in the incubation period, but I believe OLED TV will bring us greater surprise 2017 as the first year of the development of OLED TV, With the rapid popularity of occupying half the sky in the TV market, the TV market in the future to become the most promising high-end products.According to Orville cloud (AVC) omni-channel push total data show that in 2017 OLED TV market retail volume up to 113,000 units, an increase of 92%. In 2018, the market potential of OLED TVs will be released as panel supply increases and prices fall.
OLED TV as last year, and even this year's biggest dark horse, it has so dazzling results, and ultimately, the efforts of color TV manufacturers, Skyworth is one of the biggest contributors.
Skyworth from the first OLED TV launched in 2013, stunning .As the beginning of the first goal, Skyworth active research OLED technology over the past few years, continue to introduce new products, such as the series, such as Wallpaper, S9D and so on. So far, Skyworth can be described as one of the largest domestic category occupies OLED TV.
In addition, more than a wide range of categories, Skyworth's OLED TV size is quite complete ranging from 55-inch to 77-inch range, can meet the needs of each apartment, to the vast number of consumers has brought more choices.
According to AVC, the OLED TV market in China will continue strong gains in 2017 and sales volume is expected to increase by 300% in 2018. It can be seen that in the future development of OLED TVs, OLED TVs are expected to bring greater dividends to the TV industry.
2018, we will stand a new starting point, work hard together and continue to create miracles.In the future development, we need to further deepen the enterprise innovation-driven, product innovation and upgrading of the structure to speed up the pace of industry restructuring and upgrading in order to allow enterprises to stand firm market heels. Create a new trend in the industry, 2018 to see us!
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