In the context of today's consumer upgrades, the rise in consumer prices prompted a variety of products from basic functions to higher levels of experience.With the significant upward trend in consumer upgrades, a new wave of consumption followed.With the middle class Rise, these consumer demand for the pursuit of quality of life began to rise.
These consumers are not only concerned about the price, they are more willing to pay for high-quality products, while the consumer experience is also topped in the field of home appliances, high-end appliance sales continued to rise. Health, fashion, personality, experience and many other factors began to be valued by consumers.
In such an environment, the market is beginning to transform into a high-end market, further aggravating the competition, and consumers have become one of the pain points of consumers today when they tap the product merits and select the products that suit their needs.
Gold Award is the authoritative award of China's domestic high-end home appliances, is a third-party technical services agencies introduced electricity, and as China Household Electrical Appliances Research Institute to serve consumers an important strategic move.This award is created in 2015 is Home Appliances in TO C an important strategy in the service through consumer research and self-built laboratory evaluation, the knowledge of the annual selection of home appliances in the category of excellent products to promote to consumers.After an annual screening, knowledge of electricity to Consumers really use the scene as the background, evaluation of thousands of home appliances and technology products, and according to the evaluation results released the 2017 golden election list, and recommend the most worthy of consumers to buy 'Gold' products.
Golden Award in order to 'independence, authority, rigorous' concept for consumers to buy appliances to provide reference standards The selected 2017 'Golden Award' brands are: Haier, Midea, Panasonic, too Pacific, Asia, Skyworth, Patio, Little Swan, Vantage, Jiumu, Somers and other brands, involving health, life, kitchen and other categories.
Among them, Haier, Midea, Panasonic, Asia, Patio won the recommended brand award.
Wei Zhong, general manager of Beijing Zhong Yikang Times Market Research Co., Ltd. introduced that 70% of the newly emerging middle class want to buy products that enhance the quality of life and also hope to use these products to bring better life enjoyment. Function also attracted the attention of many consumers, they have the purchasing power, but also willing to pay for such a lifestyle.
Assistant to the President of China Household Electrical Appliances Research Institute, informed CEO Mei Xiaochun introduced to you, the consumer buying behavior is no longer confined to a single product now, but with integrated home environment solutions.In this round of consumer upgrades , Consumers no longer focus solely on price / performance and product prices, but on the product's experience of use or even ahead of schedule.
Assistant to President of China Household Electrical Appliances Research Institute, informed CEO Mei Xiaochun
In 2018, ZhiDi will launch a new product, "ZhiDian Featured," to bring consumers the most suitable home appliances, digital cameras, Technology and other products to allow users to truly understand their needs for users to save time in the selection of many products and reduce the pain points of the user to use later.
Based on the accurate laboratory data, we customize the scene according to different consumer groups and quickly reach consumers with maternal and child, health, food, old-age care and smart labels, etc. And in different performance and high school low price multi-layer In the dimension, the best products of different purchasing needs of consumers are defined through 'luxury', 'real power' and 'cost control'.
The Gold Award winning products not only in performance is good enough, the same focus on user experience, can enhance the overall sense of family life. The emergence of gold medal for consumers to provide more convenient and easier access to quality of life, the most Excellent high-end home appliances recommended to consumers, so that consumers are no longer confused in the purchase process.
