January 25, Haier Appliances, the transformation results in 2017 in Beijing released at the show focused on the wisdom of the family, the global brand, intelligent manufacturing and other areas of differentiation advantages.With the strength of China's home appliance globalization and the first brand layout, Haier Moved out of the smart home industry difficult to interoperability, not active, not complete sets of 'three mountains', creating the world's first brand of intellectual home laid the foundation.
Haier wisdom family has been in the forefront of the world
It is understood that online users Haier U + smart life platform has exceeded 50 million, generating 4,372 billion daily online interaction number, and more than 800,000 ecological resources, the transaction volume of more than 5 billion now Haier wisdom family has entered more than 20 communities across the country, In 2018, it will also enter 100 communities in the country and become the pioneer of 'beautiful life' put forward by the land-locked countries.
In fact, Haier's exploration in the field of smart home is a global leader, and at the recent CES 2018, the Haier smart home not only won the 'Smart Home World Interoperability Certificate' from the OCF, the largest standard organization in the global Internet of Things industry ', Harvest the industry's first' international passport ', also won the' global leading brand of smart home appliances TOP10 ', is the only award-winning enterprises in China. It can be said that Haier is continuing to explore the creation of the first brand of smart home.
Globalization is a Haier smart home brand first productivity
For a long time, the strategy of "going global" for Chinese enterprises has always been based on OEM (OEM). Although the OEM can bring profits to the enterprise in the short term, its global influence is limited to being a processing workshop. OEM, build their own brand is also a strategy based on the global business, but also with the limited impact of the OEM approach to more brand competitiveness.So, to see the future development trend of Haier just at the beginning of the global layout Choose the road of independent Chuangpai, 'Chinese brand' as 'Made in China' name.
From the perspective of brand coverage, Haier has formed the world's first home appliance brand cluster by Haier, Casa Imperial, GE Appliances from the United States, Fisher & Paykel from New Zealand, AQUA from Japan and Haier, Brand matrix advantage, 'Haier' brand has entered more than 160 countries and regions worldwide, nearly 100% of overseas brands.
In terms of brand influence, according to the 2017 World Brand Top 500 list released by World Brand Labs, only Haier, a home appliance company, has been selected as TOP50. The Google keyword real-time search data also confirms this. Of the 8 major appliance brands, Haier Google search 9140000 times ranked the world's top home appliances, beyond the Siemens, Samsung.
In terms of R & D and distribution, Haier has deployed 10 R & D centers and N R & D users in the world to form a 10 + N R & D layout, which provides technical support and personalized customization genes for the intelligent homeland and provides many subversion Sex products are also born here, such as Haier will take a shower of smart self-cleaning air conditioning, Casa Di Gemini cloud clothes washing machines affect the world's original products. Independent brand in the name of 'Made in China', but also for Haier bring A strong market influence.Ou Rui International latest data show that in the field of large-scale global home appliances, Haier topped the list with 10.5% of the brand, which is Haier ninth reelected the world first, become China's first home appliances globalization Brand.
Global brands, research and development and intelligent manufacturing resources support and integration, so that Haier smart home exploration and landing come true.In addition, the industry's first blue-smart home book - "Haier Smart Blue Book Family (2017)" also released at the meeting to The wisdom of the family as a clue for the entire process of Haier industry records, showcase the transformation of Haier's home appliances in 2017, so that industry and users can see the whole world under the single-person model of Haier's globalization .In fact, the "Blue Book" that Is a 'today, see the future,' the declaration of the enterprise, which not only shows the practical results of the transformation of Haier's Internet of Things, but also the global appliance industry escalated, the development of microcosm.
