Picture source: CFP
A firm and optimistic about Dong Mingzhu and bet all the net worth, quickly became the honorary guests around the government, but staged founders abdicated scene.
Interview | "Chinese entrepreneur" reporter Liang Xiao Yan Kai
Text | Liang Xiao editor | Ma Jiying
Is it still beyond the plan?
A year after Dong Mingzhu invested Yinlong Energy in his own name, the company started a top-down change of personnel: the founder Wei Yincang resigned as the chairman of the board and a number of gifted background executives took over the procurement, finance, quality, Production technology and other core business, accounting for the four vice president of Silver Long four seats.
Gree and Silverstone both said ex-Gree employees switched to Silversmith as their personal behaviors, but for now, this particular time still can not be further interpreted by the outside world - as of May 2018, less than six months after the change of the Board of Directors of Gree, Dong Mingzhu Will the re-chairman of Gree Electric Appliance? If anything, will continue to achieve her next business trip?
Although this is probably not the original intention of Dong Mingzhu.
It now appears that the extraordinary general meeting of shareholders was a turning point at the end of October 2016. At that time, many media outlets reinstated the situation with 'Dong Mingzhu spotted on the spot for not applauding at the scene'.
In fact, Dong Mingzhu really angry is that the General Assembly vetoed her long-planned acquisition Greentown Green's financing plan, that is, plans to increase the shareholding - if passed, Dong Mingzhu will contribute nearly 1 billion yuan Gree holdings holdings of the stock, the proportion of personal holdings rose from 0.74% then to 1.3%, jumped to become the fourth largest shareholder, which will undoubtedly further strengthen its power in Gree, of course, there will be no her Personal all personal, debt into the follow-up story of Silver Long.
Yes, if so, the story is another.
Anti-passenger-based
January 17, according to media reports, Wei Yincang has resigned as chairman of Zhuhai Silver Long Energy Co., Ltd., replaced by former president Sun Guohua, Wei has not directly involved in the company's management. The report also pointed out that the core business of Silver Dragon In charge of vice president and more by the Gree background staff take over, 'Gree is full access to the silver long'.
In this regard, Yinlong insiders confirmed to the "Chinese entrepreneurs", the above is true, while the Gree side reply, 'a comprehensive statement certainly not true', 'This is a personal act, has nothing to do with Gree.'
Later on, Sun Guohua, in an interview with People's Daily, responded to the question of the resignation of Wei Yincang and the presence of Gree staff members. He pointed out that since May 2017, Wei was unable to work due to multiple physical reasons and was unable to work normally To fulfill the duties of the chairman of the board, Wei Yincang proposed to the board of directors to resign as the chairman of the board of directors; and Greenery background to join the normal flow of qualified personnel.
However, he brought the influence of Dong Mingzhu on Silver Dragon in one stroke, only casually said that he has introduced such new celebrities and enterprises as Dong Ming Chu, Wanda and Jing Dong as strategic shareholders. Each shareholder is Silver Long at each board meeting The development of advice and suggestions to provide different resources to support the development of silver Long '.
The impact of Dong Mingzhu on Silver Dragon is clearly far better than that of the ordinary shareholders.
Zhuhai City commercial registration authority and credit information platform shows that Silver Long New Energy Co., Ltd. subscribed registered capital of 1.1 billion, the largest shareholder of Zhuhai Silver Long Investment Holdings Group holds 25.98%, Dong Mingzhu individual holdings 17.46%, the second largest shareholder.And, according to media reports, April 2011, Dong Mingzhu to Shenzhen Bus Group, the identity of not only the chairman of Gree Electric Appliance Co., Ltd. or Zhuhai Yinlong New Energy Co., Ltd. honorary chairman, Also accompanied by the visit are Zhuhai Silver Dragon's vice president and general manager.
At that time, the "Chinese entrepreneur" had asked Dong Mingzhu this question. "Do we need to avoid being suspicious now?"
'There is no doubt whatsoever, do not do anything stolen, do not for personal profit on the line right?' Dong Mingzhu replied.
In fact, Dong Mingzhu has come out with a 'masters' stance since the first day of investment Silverselong. At the 2016 China Manufacturing Summit announcing the shareholding, Dong Mingzhu did his part on behalf of Silverstone and said today Here on behalf of Silver Dragon to say a word, you use a silver car, ten years do not guarantee change. 'And while the presence of Wei Yincang echoed,' After listening to Director Dong. '
In the outside world, Wei Yincang is also a bit full of personality entrepreneurs, the face of the outside world of lithium titanate battery technology, he would be emotionally excited to shoot the case. Mention the battery safety issues, he even foolproof Pointed out that 'Samsung has been exploding, Apple is also faster'.
However, such an ambitious and ambitious person, in a powerful, avant-garde actress Dong Mingzhu, then choose to converge their edges and corners in 2017 in the "dialogue" CCTV scene, enough to explain.
At the time, Dong Mingzhu pointed out that not only Silver Dragon but also the car manufacturer was in a bad habit of shoddy manufacturing. 'One day we both had a fight because of the car. I saw that the gap was so big that he (Wei Yincang) You go to see someone else's car, are the same, I said, that does not work, you have to do a seamless docking, there is no reason to say that can not be done.
'Japan's car 900,000, how much is my car?' Wei silver warehouse trying to explain.
'It is this money, you can achieve 900,000 qualities, that is your level.' Dong Mingzhu insisted.
Wei silver warehouse some frustration, 'I (car) only a few years time? You always give me a little time.'
However, Dong Mingzhu felt that this time could not be given, and now it must be running.We must have rigorous and even harsh standards and testing methods in every detail management without missing any flaws.
Moderator asked Wei silver warehouse: 'To change from the previous walk to run or even sprint, can do it?
Wei silver warehouse A: 'do our best.'
Dong Mingzhu on the stage immediately went back to: 'What is best? As the company's top leaders, must (competent). Unless you are not in. In its place, in the interests of politics, you must use extreme vision to ask you There's no best thing to do.
At this point, Wei Yincang's expression was a bit awkward, but he did not deny that the arrival of Dong Mingzhu brought a tremendous change to Silversmiths. 'Especially in terms of product quality, we truly appreciate Gree's management methods and pursuit of industrial products Perfectness.
The change brought by Dong Mingzhu to Silong may have just begun.
Dong Mingzhu, the second largest shareholder in Yinlong, is sure to be responsible for the enterprises he invests in. He also brings her requirements for supplier quality and internal management into account. Therefore, (Yinlong), from the perspective of supplier quality control and internal staff structure , Sales and other processes will make adjustments. "One Gree insiders said.
The debt between the supplier and Yinlong is exactly like the tip of the iceberg. "At present, both parties hold the word that the supplier Zhuhai Sizi Electric Vehicle Equipment Company claimed that Silver Dragon maliciously owed money for payment, but Sun Guohua pointed out that due to 2017 Since the quality control of Silver Lung began to strengthen in the process of unqualified suppliers and spare parts conducted a comprehensive investigation, think Qi belong to one of them, so Silver Dragon refused to pay part of the purchase price.
Who is who is not yet inconclusive, but it is foreseeable that in the future under the influence of Dong's style, the company will be more stringent in supplier management, internal management, may also lead to more conflicts, and things have so far , Is already Wei Yin warehouse can not be around, perhaps, but also its deliberately let it down .A reporter interviewed Wei Yincang has revealed that the latter is very low key, and the body is not good, perhaps uninterested.
'Agreed to accept Dong Mingzhu's investment and make it the second largest shareholder of Yinlong, Wei Yincang should be mentally prepared for today's changes,' an industry source said.
Dong's acceleration
No one can deny that the arrival of Dong Mingzhu did bring new hope to Silom.
The first is the capital.For the investment of Silverstone, Dong Mingzhu can be said to be contributing money, not only withholding all assets, but also all credit endorsement.With her stake in Silverstone, and CIMC affiliated enterprises, Beijing Yanzhao Huijin International Investment Co., Ltd., Dalian Wanda Group Co., Ltd., Jiangsu Jingdong Bond Investment Management Co., Ltd. four companies.
At that time, Wei Yincang disclosed that "Wanda Group did not do due diligence and was entirely looking at the face of General Dong." Wang Jianlin also confirmed in an interview that "I did not have any thoughtful consideration and believed in Dong."
To all benevolent bets on this, Dong Mingzhu paving the way for the development of Silong, shake the flag cry, but also spare no effort.
Just passed in 2017, most of the important occasions in Zhuhai Silver Dragon, there will be Dong Mingzhu figure.
On May 9, 2017, in addition to Dong Mingzhu and Wei Yincang at the opening ceremony of Yinlong New Energy (Nanjing) Industrial Park in Nanjing Lishui Economic Development Zone, guests including Zhang Jindong, chairman of Suning Business, vice chairman of Jiangsu Provincial Committee Secretary of the CPC Central Committee, Wu Zhenglong, secretary of the Nanjing Municipal Party Committee, and Ma Qiulin, vice governor of Jiangsu Province, etc. It is reported that Dong Mingzhu went to Lishui four times in the past six months and eventually contributed to the project's landing.
Since then, Dong Mingzhu has also started a non-stop bolting model with Silverstone. In July 2017, the project of Silverstone New Energy Industrial Park in Jinwan District was officially started with a total planned investment of about 20 billion yuan. In the same month, Long and Sichuan Panzhihua signed at least 5 billion yuan of new energy industrial park investment plans and announced the acquisition of Nanjing Bus Company projects; August, Silver Long Luoyang City signed a contract to build in Luoyang Yinlong New Energy (Luoyang) City Integration of industrial park, with a total investment of 15 billion yuan; and Tianjin Silon Industrial Park, is said to total investment will reach 35 billion yuan - incomplete statistics, Silver Lung 2017 signed investment intentions nearly 100 billion yuan.
'The use of Dong Mingzhu's fame and resources to seek the development of silver, which should be the two (Wei Yinchang and Dong Mingzhu) consensus.' There are informed sources.
The figures provided by Sun Guohua show the achievements of the past year. In 2017, the number of new energy vehicles delivered by Yinlong was 6,356 units, an increase of 33.2% over the 4771 units in 2016. At the same time, Yinlong also got the Jingdong Logistics orders.
Accelerate the run of silver, intended to sprint IPO.
As early as Dong Mingzhu joint Wanda and other companies shares, there are rumors that the capital increase is actually a Pre-IPO, Yinlong has started preparations for the listing; However, the news until May 2017 was confirmed, the month , Zhuhai Silo New Energy Co., Ltd. in Guangdong Securities Regulatory Bureau for counseling and filing registration and acceptance of publicity.However, frequent changes, but also to the silky listing of the road to further increase the uncertainty.
Hands ready
Another downside to Silverlink's IPO is that it is related to Dong Mingzhu, who has been driving the company at full speed. A securities analyst said: "The SFC reviewed this issue before listing unless she (Dong Mingzhu) resigned from Gree's position Do not rule out will therefore lead Zhuhai silver market stranded.
To make a choice, not only Dong Mingzhu, but also Gree.
Gree Electric Display, Dong Mingzhu as chairman of the current term from May 25, 2012 to May 31, 2018. All along, the relationship between the Greenery Group and Gree Group, the major shareholder is very subtle, 'father and son' contradiction It is constantly upgrading.
In November 2016, Dong Mingzhu resigned as chairman, director and legal representative of Zhuhai Gree Group Co., Ltd. Some speculated that this may be the prelude to Dong's departure from Gree.However, some employees at Gree also pointed out that when something went wrong, everyone would Criticized Dong Mingzhu, but to choose who to preside over Gree overall situation, or will choose her.
Especially in the past two years, Gree's performance is steadily rising, third quarter 2017 earnings report, Gree revenue of 110.875 billion yuan, an increase of 34.51%, net profit of 15.461 billion yuan, an increase of 37.68%. With Dong Mingzhu his own words For the first five years of her tenure in 2012, Gree's revenue was 1.9 times that of the past 21 years and its profit nearly four times that of the past 21 years - a profit that would undoubtedly increase Dong Mingzhu's reelection chip count .
However, at present, the wrestling situation between the DONGDONG School and the Ting School is still unclear, and Dong Mingzhu is going to prepare for her next step. If he is no longer reelected, DONG Mingzhu's 27-year career in Gree will be ended. Some shareholders have publicly expressed their optimism about Dong Mingzhu's ownership of Yinlong.
Silver Long, perhaps Dong Mingzhu reserved for their escape route However, why do Dongmingzhu air conditioning for nearly three decades, so fond of new energy vehicles it?
'Many people laugh at me gamble, everyone has their own rights, can only say that I bet this bigger, not to invest in debt. I invested not only a business, but an industry.' In an interview, Dong Pearl is determined. 'I think that new energy is an excellent opportunity for China's manufacturing transformation. Therefore, I am willing to bet and I will vote.'
To some extent, Silver Dragon also bears Dong Zhuzhu Gree in the unfulfilled aspirations.In 2012, Gree revenue for the first time exceeded 100 billion, Dong Mingzhu was also put forward in 2018 200 billion 'goal, the next two years Gree successfully achieved its annual growth goal of 20 billion yuan but experienced a restructuring of its industry leading to revenue contraction in 2015 and failed to make major breakthroughs in revenue in 2016. The goal of 200 billion yuan will be aborted. It seems Pearl, Silver Dragon can be made into a one hundred billion company.
However, it may still be too early to say, Sun Guohua revealed that Yinlong revenue in 2017 was more than 8 billion yuan, which is far from the previous target of 30 billion yuan in 2017.
Moreover, the new energy vehicles in addition to the technical bottlenecks, but also facing policy uncertainty to listed companies Yutong Bus, for example, in 2016 the new energy vehicles, government subsidies accounted for half of 2017 new energy bus The overall market is not optimistic, and the industry said the situation will not be improved in 2018, perhaps even more serious.
Apart from these less favorable objective circumstances, Silver Dragon is also facing a re-sort of internal and external stakeholders.
Some Silver Long suppliers said in an interview with the media that their loans and arrears are related to the new management team. Now they have come into contact with the production, technology and procurement staff of the company. Most of them are from the air-conditioning industry. It is difficult to understand the electric vehicles in a short time The characteristics of the industry.In the actual work is to copy the air-conditioning industry management suppliers approach requires suppliers to sign the quality assurance agreement, chaos open ticket.However, air-conditioning manufacturing has the same requirements, while the passenger car industry different needs of different customers to air conditioning Quality inspection standards require bus suppliers are not suitable.
Internal and external problems - reminiscent of Dong Mingzhu in the early appearance of Gree power, also encountered the same situation - on the one hand dealers demarcation of the king, making trouble, out of the Gree control system, while in the interior, Dong Pearl has always been the iron fist and overbearing personality is also controversial, she claimed to have been in Gree for more than 20 years, fighting the market, fighting with others, and their struggle .In her view, harmony is the struggle out of her In the "no regrets" book said that he likes tense, life and death contest scene.
But that is 10 years ago, or even 20 years ago, Dong Mingzhu, and now she is 64 years old, still with her always firm and tenacious pry Silver Long, copying the success of Gree?
At least superficially, the vigorous 'Iron Lady' is still fighting hard. At the recent annual meeting of Chinese business leaders, Dong Mingzhu, as usual, was full of energy and artillery, and once again added her usual concluding remarks 'Gree Gree air conditioner, but also with the Gree rice cooker, Gree cell phone, get on the silver car, this is Gree's future.'
However, Dong Mingzhu, who has been shouting at Gree for his flag on the stage, may not regret at heart.
On many occasions, Dong Mingzhu talked about his relationship with Gree's 'life and death dependence'. For her, Dong Mingzhu is Gree and Gree is Dong Mingzhu, but in fact, Dong Mingzhu is only 0.74% of Gree shares in Zhuhai Gree Group, which is 100% owned by SASAC, occupies 18.22% of the controlling stake - Greene will never be equated with Dong Mingzhu on this level.
Someday in the future, perhaps Silver Long can.