Although smartphone sales growth has slowed dramatically in many parts of the world, according to GfK, the average selling price of smartphones rose at a record pace in the third quarter of last year, rising again in the fourth quarter. Consumers The average annual payment of 363 US dollars, an increase of 10%, which is also the fastest quarter of a quarter.
When compared to the fourth quarter of 2016 and 2017, sales of handsets were only 1% higher globally; however, sales increased significantly by 11%
One very interesting piece of data is that, compared with the two quarters, China's mobile phone sales even negative growth, sales increased by 17%.
This means that while new phones are no longer sold as much as they used to be, people are willing to pay more for new phones.
GfK attributed this particular move to the massive birth of borderless handsets, most of which are flagship products and are gradually spreading to the mid-range, especially in the third and fourth quarter of 2017. The iPhone X is an obvious example of this The flagship mobile phone price rose to million files.
In addition to the fourth quarter, they also compared the two full-year trends for 2016 and 2017: All handsets in the world sold 3% more phones in 2017 than in the previous year, but sales rose 9%, again signaling a rise in average selling prices.
The handset market is nearing saturation, which is not good news for vendors, but stiffer competition for users will allow manufacturers to work harder to develop better products.
Last year we saw the emergence of borderless handsets and the emergence of new technologies such as Apple's Face ID. Manufacturers need to rack up their brains to innovate and differentiate to attract users, giving them the desire to reboot and digging More money to buy a new product.