January 25, Haier appliances in Beijing released a comprehensive 2017 results of the transformation, not only focused on the show Smart home, global brand, smart manufacturing And also announced that in 2017, Haier Group achieved a global turnover of 241.9 billion yuan, an increase of 20% over the same period of last year. The total profits and taxes exceeded 30 billion yuan, of which operating profit increased by 41% over the same period of last year.
In the wisdom of the family, Haier will create a cross-scenario, the entire process of complete sets of smart life experience, breaking the difficult interoperability, not active, not complete sets of the three major global problems.
Based on an open ecological platform, Haier Smart Home integrates internet of things and intelligent control of the Internet such as a living room, a smart kitchen and a smart bathroom. , Food and other seven major ecological circles in parallel, the one-stop wisdom package solution to the world.
For interoperability, Haier U + smart life platform endowed its open interface protocol that allows different types of different services to access home appliances to the platform, to achieve interoperability.At present Haier U + smart life platform online users have exceeded 50 million , Generating 4,372 billion daily online interactions and over 800,000 ecological resources with a transaction volume of over 5 billion.Now, Haier's smart families have entered more than 20 communities in the country and it is learned that 2018 will also enter 100 communities in the country and become a land-locked country Put forward the 'good life' pioneer practitioners.
Most importantly, in view of the passive intelligence status of most home appliances today, Haier will also adopt the AI technology to "make people live" intelligent life, and be able to proactively memorize and analyze user habits and continuously optimize iterative solutions to make home appliances From passive to adaptive users to active service users.
In terms of the globalized brands, Haier is different from the way that Chinese brand OEMs go out, choosing the road of independent brand-building and the name of "Chinese brand" as "Made in China".
Haier, Casa Imperial, the United States GE Appliances, New Zealand Fisher & Paykel, Japan AQUA, commander in chief, including the world's first brand of electrical appliances through the global layout of the brand, Haier has integrated to the six major brands of home appliances matrix advantage, 'Haier' brand has entered more than 160 countries and regions around the world, nearly 100% of overseas brands.
Of course, this also brings Haier great global brand influence.
According to the World Brand Laboratory published in 2017 "Top 500 World Brands" list shows that only Haier appliances TOP50 TOP50; Google keyword real-time search data also confirm this, the world's leading eight major home appliance brands, Haier Google search 9140000 times ranked first in the global influence of home appliances, beyond the Siemens, Samsung.
All Haier products are endorsed by users around the world, which is closely related to the global layout developed by Haier Haier has deployed 10 R & D centers and N R & D users in the world to form the "10 + N" R & D layout , Providing technical support and personalized customization genes for smart families to come to the world. Many disruptive products are also born here, such as smart self-cleaning air-conditioners that Haier will take a bath, and original products that affect the world such as the Casa Di Gemini Yun Sang Washing Machine.
Speaking of 'made in China', its impression to users worldwide is often low quality and low quality Haier COSMOPlat has subverted the people's cognition, made in China is no longer simply relying on cheap labor for technical reproduction, but to become a model standard, as the first platform for industrial Internet walk in the forefront of the world's advanced manufacturing.
Since the establishment of COSMOPlat, COSMOPlat has always emphasized the three major characteristics of users' whole-process participation, zero-distance interconnection and creation of a new ecology of open and win-win situation. It has formed an organic whole ecosystem of customers, enterprises and resources with open and win-win cooperation. Opened up a precedent for mass customization.
According to statistics, COSMOPlat has accumulated a total of 380+ online resources, covering 300,000+ core resources in over 1000 fields in more than 500 directions. It can rapidly bring together top-class resources in the world and provide platform support for smart families.
Global brands, research and development and intelligent manufacturing resources support and integration, so that Haier smart home exploration and landing come true. In addition, the line The industry's first blue-smart home book - "Haier wisdom family blue book (2017)" is also released at the meeting, The wisdom of the family as a clue on the entire process of Haier industry record, focusing on the transformation of Haier's home appliances in 2017, so that industry and users can see the whole world under the single-unit model of Haier globalization.In fact, the "Blue Book "That is a 'today, see the future,' the declaration of the enterprise, which not only shows the practical results of the transformation of Haier's Internet of Things, but also the global appliance industry escalation, the epitome of.
