Businessman Apple open micro letter public number | But first do a good job in iOS?

Red is non-trivial, this time Apple has a hot spot almost every week Headline Last month, Apple's headline last week was no longer negative news, but Apple opened the WeChat public account.

on Apple opened the WeChat public account, the industry agreed that this is Apple's commercial efforts for the importance of the mainland region to do.Considering the thought is that Apple 's businesspeople for the past two years for the mainland this' BRIC', can not be ignored .

Apple open WeChat public account

In 2008, iPhone 3G first joined Simplified Chinese fonts to support Chinese input, but due to policy reasons, iPhone 3G did not enter the Chinese market; 2013, Apple According to people's aesthetic, for iPhone 5S joined The new 'local tyrant gold' color, attracted the market hot; in 2017, Apple added a new color for the iPhone 7 -Red special edition, though this is to support AIDS Public funds, but at This color is called between - 'China red' .

Not only hardware products, Apple Direct stores in the past two years also blossom everywhere in mainland China .In July 2014, Apple's direct sales outlets in the Chinese market is only 10, as of early 2018, mainland China Apple has 52 outlets, just three years, the number of Apple outlets in China turned 5 times!

However, although Apple's commercialization is now 'breezy', but 'Perhaps blindfolded by money ', Apple's iOS system, the development of the past two years has almost come to a standstill.

Throughout the iOS 7-iOS 11, Apple's several systems are almost carved out of a mold, the follow-up to several versions of the upgrade is done on the basis of iOS 7, such as the lock screen changes and joined Some small improvements , There is no breakthrough in the big underlying logic and UI interface.

Time has come by 2018, according to practice, the latest version of the iOS iOS 12 soon debut, since Apple is busy making money, then we worry about this businessman, look at the most should also be the most urgent iOS 12 changes It

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Stable and smooth operating system

All along, iOS is most proud of is smooth, stable, but this advantage was iOS 11 run away.

Whether it's an old iPhone device or not The new flagship iPhone X and iPhone 8, iOS 11 are 'equally', the dropped frames are dropped frames, the Caton are Caton.The phone stuck in normal use, application crash can not use, answer the phone can not hear each other's voice, Some functions of the control center can not be used normally is more common.

In addition, because the iPhone X joined the AR function, when running the AR program, iPhone X fuselage at the top there will be burning sensation, seriously affecting the user's use.

Because there are so many bugs, there is a user tuvio 'now iOS 11 is not always the beta, and so on iOS 12 will test completed? '

So, face the coming iOS 12, Apple first is to solve the fundamental problem - stable and fluid, the only way to be able to claim 'iOS' system.

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Urgent UI needs to change

In 2007, Apple released the first version of the iOS system - iPhone Runs OS X, the operating system uses a pseudo-materialized style design, has experienced four or five years of development, until 2012 iOS 6, Apple is committed to advancing the proposed design language.

Until 2013, Apple released iOS 7, completely abandoned It's Proposed materialized style, instead using a new flat design style, although the new design language To get used to it Quasi-materialized style of the user just started to use some 'embarrassing', but this to some extent, reduce the aesthetic fatigue of iOS, so that people have enough freshness.

From iOS 7 to today, go flat style of the iOS system has gone by Five years, consumers are starting to get tired of the flat design language that iOS has lasted for so many years.

Based on historical experience and consumer feedback, the iOS 12 UI changes urgently, or wait for Apple's only user to flee - choose a new and more lively Android design camp.

Interestingly, the front-end time came news, once Apple iOS7 surgeon Jonathan Ivey has returned Apple's chief designer's throne, 2018, he can give us what kind of iOS 12 it?

Or, Apple does not want to change the iOS 12 UI design, according to iOS system more and more open features of the past two years, such as the gradual release of third-party input method, call filtering permissions to the iOS 12 Apple can be like the App Store That way, Apple set a norm that opened up a themed store for third-party designers to design 'themed' according to the boundaries delineated by Apple.

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Continue to play OLED features

Last year, Apple's flagship iPhone X biggest change is the use of the OLED screen, the biggest feature of the OLED screen is not light, the display of black images, you can do almost 100% darkness.

OLED Features Wallpaper (Photo Source: tongbu)

Apple also seized this feature, for the iPhone X is equipped with a new large area of ​​black wallpaper, looks very good with the OLED.

But Apple is here iOS 11 optimization and exploration on the OLED is only stop there, in fact, with the characteristics of OLED, iOS there are many points worth improvement.

For example, iPhone users day and night thinking of the 'night mode' can be perfectly achieved with OLED, although now iOS filter Screen blue 'Night Shift, 'but there is still a' blind, blind 'feeling when using large areas of white software at night, such as WeChat.

If iOS 12 at the bottom of the system to join the 'night mode', useless software details will be unified into a black matrix, with OLED features, presumably will discuss the user's favor.

Extinguished screen display

And 'night mode' is similar to the screen out is also the use of OLED screen features.

Think about it, often, we open the phone may not want to 'play' phone, but just want to see the time or notice, but now the iPhone can only light the screen to see this information, which greatly reduced Use cell phone efficiency.

Sometimes lit the screen to see the phone, but also by the colorful mobile phone 'information' to attract, in turn forgot to 'just look at the time' for this purpose, but also wasting more time on the phone.

In fact, iOS 12 can be added in the lock screen interface similar to Samsung Galaxy Note8 'Extinguished screen reminder', do not need to light up the screen, you can quickly preview the time and notification information.

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Control center like a 'design draft'

I'm not surprised when I say that the control center for iOS 11 needs to be changed. 'Apple finally changed the control center, but it can also be customized Control center button, but also how to change? '

True, iOS 11's control center logic is perfect, open to the user permissions for user-defined Control center button, but from the aesthetic point of view of the interface, iOS 11's control center is a bit monotonous, monotonous color, monotonous operating logic, monotonous icons, ubiquitous "design draft" atmosphere.

iOS 7 vs. iOS 10 Control Center

In fact, an overview of the design of the control center in iOS 7-10 can be found that Apple used three generations to finally determine a mature and available control center interface.

Now back to the control center of iOS 7 and iOS 10, you may feel the ugliness of the iOS 7 system, "I could endure such ugly so long."

In addition, the control center there is a slot must mention, that is WiFi and Bluetooth Can not be completely shut down, if you click on the control center 'closed' iOS 11 simply disconnects your WiFi from Bluetooth and does not completely shut down both features at the bottom of the system.

Think from an Apple perspective, maybe it thinks the future is the era of all things connected, your WiFi and Bluetooth will always be on, and your iPhone will stay connected to other Apple devices all the time WiFi and Bluetooth, so you do not need to turn it off either.

However, from the user's point of view to consider, the first is that users from the Internet of Everything too far, followed by ordinary consumers may only iPhone this Apple device, do not need to always open WiFi and Bluetooth to stay in touch with other Apple devices So users want to shut down Wi-Fi and Bluetooth really want to shut down, not what Apple thinks of a disconnected 'closed'.

Hope that Apple can take deeper into account the needs of users, rather than 'dictatorship' for the user to make a decision.

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More open file manager

The most controversial part of iOS 11 is that it violates the concept of "operating system is not non-file-based operating system" by Jobs, joining the system-level file manager - Files.

In fact, according to the iPhone's market share and user acceptance point of view, can also understand the concept of Jobs's 'right' place, because basically our information 'carrier' has undergone a fundamental change.

Before we listen to the song may need to download a '.mp3' file to the computer and then open the TTPlayer for local playback; previous movie we may need to go to the BT website to download a The file '.mp4' is opened with Media Player.

However, in the era of mobile Internet, just open the Netease cloud music online songs, turn on the beep beep miles to watch online video, you do not need to know where the file, combined with Steve Jobs iPhone will be defined as entertainment communications equipment, do not have the office The property, so Steve Jobs is not emboldened not for iPhone settings File Manager.

But things can not be with people, due to the rise of the mobile Internet, people's office platform is gradually shifting, mobile phones gradually began Easy to carry office needs , Impossible all the documents can not need Find a specific location.

For example, if you lead a document in WeChat you need to deal with it, but because this file only exists in the 'sandbox' WeChat software, then you will immediately need to find the file accurate of position.

So, for a little bit of pain and a response to the iPhone's need for a light office, Apple is equipped with iOS File manager, but for now, Files are still inconvenient to use.

For example, if you want to share the '.xlsx' email received by WeChat to someone else, you can only do so. Open the target file with other applications - Save to the nuts cloud (other cloud disk is ok) - Then go Files File Manager Find just the file - added to the mail' .

However, if iOS 12 breaks these fetters, set it up One Communicate with other applications of the bridge, so the cumbersome operation, only need to 'save the file in Files File Manager -Add to mail 'Two steps to get it.

Although nowadays we repeatedly sip iOS system, saying that it only do, donkey poor.

but In general, iOS system plasticity is still great, whether it is UI interface or system functions, there is still much room for development.

However, Apple's recent years of development from the point of view, it seems a bit 'reckless', all my mind on how to 'calculate' consumers, some time ago 'battery door' is a typical, but as consumers Consciousness, Apple also had to compromise with consumers to help consumers change batteries, but also promised to include 'performance and balance' in the future of the system switch.

So Apple's 'ground-based' iOS system? Did he seriously consider what consumers want? We do not know.

However, consumers vote on their own feet, no doubt that, I think, Apple is also well versed in this.

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