2018 US CES Consumer Electronics Show has just concluded in Las Vegas, the organizers of the United States CTA has begun non-stop preparation for CES Asia Consumer Electronics Show, and five months in advance had already announced the first Approved nearly 30 manufacturers participating in CES Asia, most of which are also exhibitors of CES in the United States. Among them, Chinese companies include Haier, Huawei, IoT, Skyworth and Suning.
CES Consumer Electronics Show has always been an important occasion for global technology giants to showcase their most advanced technologies as a 'trump card trade show' for the global technology community. Moreover, arrangements for meetings outside the show are more ceremonial, such as the keynote speech and day of the previous day Of the keynote speech is very eye-catching, but also as an important measure of the strength of business speech, by contrast, CES Asian ritual weaker.
The difference between CES Asia and CES in the United States is obvious, and from the perspective of exhibitors of the two CES, the gap between China's consumer electronic products enterprises is also obvious.First Finance and Economics reporter interviewed from the direction of automobiles and home appliances to find out the difference between China and foreign countries The gap between enterprises in different fields.
Automotive: Chinese and foreign power difference between the disparity
A year ago, the music scene in 2017CES period of fame.Movie investment Faraday Future (Faraday future) high-profile release FF91 concept electric car, to attract more attention by CES.Although the FF91 data and function, called stunning.
Unfortunately, the redefinition of the car's dream has failed to take into account the reality, followed by the release of the new car is questionable and nightmare in the 2018 CES, the stormy FF91 comeback, but much lower than last year, only small-scale Of the media test ride experience.The new car is FF91 second-generation test models, did not achieve mass production from 0 to 1 plan.
Xiaopeng Motor took the first step to hold the G3 starting ceremony at 2018 CES, the first mass-produced version of Internet car released by Chery at the CES. The G3 is a product of Xiaopeng Automotive version 2.0 in October 2017 Launched 1.0 version based on the rapid completion of iterations in the autopilot configuration and other aspects to further improve with Xiaopeng car counterparts in this CES as well as China's new car manufacturing technology Baiteng, Baiteng held the first concept car on the eve of CES BYTON Concept world premiere of the new car positioned as a smart luxury midsize SUV, the maximum mileage of 520 km, the production version of the future will be completed in Nanjing, China factory production is expected to be available by the end of 2019. Chery is the only traditional from China at 2018 CES OEMs sent Irizzer 5 exhibitors Chery has signed a memorandum of strategic cooperation with Baidu and plans to set up a Chery Silicon Valley R & D Center in Silicon Valley, which will launch a new model with a car networking system in 2018.
In CES this international arena, although the appearance of Chinese car prices, but compared with the multinational car giant, is still trivial.
Traditional international auto giant giants are increasing horsepower smart electric interconnection technology, especially Toyota.
In this year's CES not only brought avant-garde black technology, also announced the transition from car manufacturers to mobile travel service providers, and directly called Google, Apple and Facebook and other technology giants, its power comes from its own technology reserves and changes Toyota The launch of 'e-Palette Concept', a new generation of MaaS EV dedicated to multi-purpose mobile, logistics and product sales, will be launched in the future. In the future, the e-Palette Concept will be launched in the future, both for the automotive industry and the Internet technology industry Are a major subversion.
In the smart Internet electric competition, Toyota, Volkswagen, Honda, Ford, BMW, Audi, Mercedes-Benz have launched unmanned electric vehicles, compared with the Internet is still groping technology for making new cars, these traditional car prices The giants not only have decades of experience or even hundreds of years of accumulated technology, production and management experience, more importantly, each year there are millions or even tens of millions of cars sold for the development of new technologies, "transfusion." Among them, Toyota 2016 Fiscal year revenue of 27.6 trillion yen, Volkswagen revenues of 217.27 billion euros in fiscal year 2016. Volkswagen and Toyota in 2016, respectively, annual sales of 10.31 million and 10.175 million units, won the world car sales champion And runner-up, in 2017, these two car prices again more than 10 million vehicles sold.
SAIC, ranked No. 1 in sales in China, recorded revenue of 756.416 billion yuan in 2016 with a sales volume of 6.489 million and a sales volume of 6.93 million in 2017. Even though SAIC owns a joint venture with Volkswagen and General Motors, SAIC Motor and Volkswagen, Toyota and other international giants still have a certain gap.According to the brand point of view, although Geely last year soared to 1.2 million units sold its own brand sales champion, but compared with Volkswagen, Toyota and other brands in the international market also Obviously not the same level of contest.
The new Chinese repairer forces just started out in the overall strength is far less than the domestic mainstream independent car prices, more disproportionate with the international giants.At present, the new car making power in the higher voices Wei, Xiaopeng Motor and Weimar financing generally in the 10000000000 ~ 20000000000 yuan.Although there is a gap with the traditional car prices, but does not affect these companies want to seize the opportunity to stand out during the car revolution morale.Wei to founder Li Bin recently to include the first A financial news, including the media, said the domestic auto companies a positive layout, the international traditional multinational car giant may not occupy such a high market share in the future.
Appliances: 'Not that amount, but to take that bit'
Zhou Qun, managing director of GFK China, told CBN reporter that objectively speaking, the AI (Artificial Intelligence) application of international enterprises is still ahead of domestic enterprises. In addition to automatically recognizing and interacting more, how to do it under the English environment and in the Chinese environment? To go hand in hand, in fact, is also a big challenge.This involves the overseas market and the Chinese market, the difference between the technical path.
In fact, Google, Amazon two artificial intelligence platforms are competing for Chinese enterprises.As in the use of intelligent voice engine, Skyworth and Google Assistant cooperation, and Hisense is the cooperation with Alex.And in 2018 CES, Haier also Demonstrated cooperation with Amazon products.
At present, China is the world's largest producer of household electrical appliances. However, in the future when things like the Internet of Things and artificial intelligence are smart products in China's home appliance enterprises entering the market, should all rely on the artificial intelligence platform of the Internet giant in overseas markets?
In this regard, Haier Electronics Group CTO (CEO) Zhao Feng does not agree with him.He believes that Haier has launched UHOMOS Internet of Things operating system.For example, the user shout 'open air conditioning high wind mode', general artificial intelligence platform may think '( Morning and evening) peak mode ', Haier artificial intelligence platform will identify the' high wind 'rather than' low wind 'mode.' Haier's artificial intelligence platform, hope to lead the vertical field of smart home, of course, with other Platform cooperation '.
Brand is another gap in the high-end home appliances market in Europe and the United States, multinational brands still occupy the mainstream status. Whether it is Haier, the United States, or TCL, Hisense, are trying to establish their own overseas brands. TV's third-largest brand goals, and if Haier's own brand refrigerators in France and Germany than your peers to sell expensive 100 euros. Haier Group Vice President, China Chief Marketing Officer (CMO) Li Huagang admitted to the first financial reporter, grabbed Europe and the United States High-end market also takes time and accumulation, 'Maybe we did not reach that amount, but to take that bit'.
In fact, China's household electrical appliance enterprises have achieved some breakthroughs in core technologies, patents and standards.According to "2017 Global Innovation Report" released by Clarivate Analytics (formerly Thomson Reuters Intellectual Property and Technology Group) Home appliances, the United States in 2016 the number of invention patents in the world, followed by Gree, Haier, the top three are all from the Chinese enterprises, and this situation has been continuous for three years in December 2017, is headquartered in New York Of the Institute of Electrical and Electronic Engineers (IEEE) passed the Haier-led mass customization general requirements of the standard proposal.
Even so, China's household electrical appliance enterprises in the future era of artificial intelligence, to seize the leading position in the smart home is still full of challenges.As Samsung, LG two Korean companies, not only color TV, white product line, is still upstream communication chip , Display panel area to seize the right to speak, and China's leading home appliance companies have their own strengths, such as Gree in air conditioners, Haier in refrigerators and washing machines, the United States in the small home appliances, TCL and Hisense in color TV, so the future with a more open mind, The integration of more resources in the industrial chain is also a compulsory course for Chinese home appliance enterprises to step onto a higher level.