Recently, Liu Jun, head of Jingdong Mall's electronic entertainment group, led a team to visit the headquarters of the United States. Wang Jinliang, the vice president of the Group, conducted a comprehensive upgrade of strategic cooperation under the framework of 'unbounded retail' in 2018 In-depth exchange, and established in 2018 revenue exceeded 30 billion yuan in the New Year's goal.
In fact, Midea achieved a record sales of more than 20 billion yuan in Jingdong platform in 2017, laying the foundation for this strategic cooperation upgrade.
On January 16, 2017, Liu Qiangdong, chairman and chief executive officer of Jingdong Group, and Fang Hongbo, chairman and president of Midea Group, signed a comprehensive strategic cooperation agreement of up to 20 billion yuan each year, after which both parties further strengthened their cooperation in synergy Warehouse, EDI docking and other projects on the cooperation, business efficiency has been fully enhanced, fully stimulating sales growth, the final completion of the 20 billion annual goal in advance.
It is understood that since the fully settled in Beijing in 2013, the United States has for many years been reelected the first annual sales of JD.com .. Liu Qiang East and Fang Hongbo signed the first strategic cooperation agreement in Beijing at the end of 2014, the cooperation between the two sides formally entered the strategy Level, when the United States in the Jingdong platform sales reached three times the previous year.
In 2015, the system direct connection project of Jing Dongmei and the project of "collaborative planning, forecasting and replenishment" went on-line one after another. In 2016, Jingdong United United conducted the first super-brand day trial.
This meeting, the two sides based on the nationwide Jingdong appliance stores for channel development cooperation, large single custom for model cooperation, super experience shop unbounded cooperation, open platform cooperation, and technology, logistics and services on the deepening cooperation Explore various possibilities, on this basis reached a consensus of 30 billion annual cooperation target.
JD.com believes that fully opening up its own capabilities in the supply chain, logistics and warehousing, technology and finance under the guidance of the theory of unbounded retail will enable the Internet transformation of home appliance enterprises, which will promote the deep strategic cooperation based on unbounded retail Go upstairs.
Liu Jun said: 'For many years, JD.com and home appliance brands led by the United States have helped and supported each other and witnessed the continuous growth of each other in the industry. In the future, I believe that with the sincere cooperation of all of you Will continue to create brilliant records for the United States in Jingdong platform 2018 30 billion marketing goal reached, Jingdong appliances absolutely confident!
On January 17 this year, Yan Xiaobing, Jingdong Group's senior vice president and president of the electronic entertainment business unit, led a team to visit Oaks. Both parties set a target of breaking the sales target of 15 billion yuan in 2018.
At the beginning of the new year, Jingdong Appliance interacted frequently with home appliance enterprises. This is also a footnote to Jingdong's newly authorized establishment of three major business groups and its authorized department to move forward and respond promptly.