January 25, Haier Appliances, the transformation results in 2017 in Beijing released at the show focused on the wisdom of the family, the global brand, intelligent manufacturing and other areas of differentiation advantages.With the strength of China's home appliance globalization and the first brand layout, Haier Removed the smart home industry difficult to interoperability, not active, not complete sets of 'three mountains', creating the world's first brand of intellectual home laid the foundation.
Smart home 'solitary wood difficult forest' - Haier is becoming the first brand of smart home
With the rise of the Internet of Things and the maturity of the AI technology, enterprises have made great efforts to build smart homes. Huawei set up the HiLink platform to connect and interoperate with each other. Baidu hopes to empower the existing AI technology to home devices. Others will However, as a new field, while there are hundreds of industry contentions in the industry, there are also three global problems of hard-to-communicate, not active and not complete sets of sets. At this moment, the Haier smart home brings A one-stop solution of smart packages for the field of smart home breaking the first.
In terms of complete set of experience, Haier takes the open ecological platform as the foundation, the Internet of Things as the link, the interactive kitchen and the mirror as the interactive control center in five spacious spaces such as smart living room, smart kitchen and smart bathroom, The air, water, food and other 7 ecosystem together in parallel to the world's super-200 million families across the scenes, the whole process of intelligent life experience, this complete set of solutions to completely solve the industry's dilemma, the first time a station Wisdom sets of solutions show to the world.
In the interoperability, Haier pioneered the U + smart life platform, its open interface protocol allows different types of different services, access to the platform for home appliances, to achieve interoperability.And most of the status quo for the passive smart home appliances, Haier Through the introduction of AI technology, intelligent life platform 'personification', can take the initiative to memory, analyze user habits, and constantly optimize the iterative solutions, so that home appliances from passive to adaptive users to active service users.Thus, the smart home industry difficult to interoperability, Inactive world problems have also been effectively solved.
Achievements in the landing, Haier U + smart life platform online users have exceeded 50 million, generating 4372 billion daily online interaction number, and more than 800,000 ecological resources, the transaction volume of more than 5 billion now Haier wisdom family has entered more than 20 The community will also enter 100 communities in 2018 and become the first practitioner of the "beautiful life" put forward by the land-locked countries.
In fact, Haier's exploration in the field of smart home is a global leader, and at the recent CES 2018, the Haier smart home not only won the 'Smart Home World Interoperability Certificate' from the OCF, the largest standard organization in the global Internet of Things industry ', Harvest the industry's first' international passport ', also won the' global leading brand of smart home appliances TOP10 ', is the only award-winning enterprises in China. It can be said that Haier is continuing to explore the creation of the first brand of smart home.
Do not do the 'workshop' brand '- Globalization is the Haier smart home productivity
For a long time, the strategy of "going global" for Chinese enterprises has always been based on OEM (OEM). Although the OEM can bring profits to the enterprise in the short term, its global influence is limited to being a processing workshop. OEM, build their own brand is also a strategy based on the global business, but also with the limited impact of the OEM approach to more brand competitiveness.So, to see the future development trend of Haier just at the beginning of the global layout Choose the road of independent Chuangpai, 'Chinese brand' as 'Made in China' name.
From the perspective of brand coverage, Haier has formed the world's first home appliance brand cluster by Haier, Casa Imperial, GE Appliances from the United States, Fisher & Paykel from New Zealand, AQUA from Japan and Haier, Brand matrix advantage, 'Haier' brand has entered more than 160 countries and regions worldwide, nearly 100% of overseas brands.
In terms of brand influence, according to the 2017 World Brand Top 500 list released by World Brand Labs, only Haier, a home appliance company, has been selected as TOP50. The Google keyword real-time search data also confirms this. Of the 8 major appliance brands, Haier Google search 9140000 times ranked the world's top home appliances, beyond the Siemens, Samsung.
In terms of R & D and distribution, Haier has deployed 10 R & D centers and N R & D users in the world to form a 10 + N R & D layout, which provides technical support and personalized customization genes for the intelligent homeland and provides many subversion Sex products are also born here, such as Haier will take a bath smart self-cleaning air conditioning, Casa Di Gemini cloud clothes washing machines affect the world's original products.
Independent brand innovation in the name of 'Made in China', but also for Haier brought a strong market influence.Orica latest international data show that in the world of large household appliances, Haier topped the brand share of 10.5% This is also Haier ninth reelection in the world, becoming China's first brand of home appliances globalization.
The only connection to users - Haier build the first platform for industrial Internet COSMOPlat
When it comes to 'made in China', its impression to global users is often low-cost and low-quality, and most of our exports are also 'Chinese products' rather than 'Chinese brands.' And Haier COSMOPlat has subverted people's perceptions, Made in China is no longer simply rely on cheap labor for technical reproduction, but to become a model standard, the identity of the first platform for industrial Internet walk in the forefront of the world's advanced manufacturing.
From the internal model, COSMOPlat represents the future of the global industry.From the beginning of its establishment, COSMOPlat has always emphasized the three major features of the user's full-process participation, zero-distance interconnection and creation of a new ecology of open and win-win cooperation and formed the three major characteristics of users, enterprises and resources Trinity, open and win-win organic whole ecosystem, opened the world for mass customization of the precedent.According to statistics, the current platform for continuous interaction of 310 million users, registered enterprises 3.83 million, through this platform to achieve large There are 31,000 enterprises that scale the customization mode, and more than 20 million intelligent devices include front-end network devices and back-end smart devices.
In terms of social values, Haier COSMOPlat provides global enterprises with a copyable template that can help other companies to complete large-scale manufacturing to the scale of the transition with the shortest cycle.Currently, COSMOPlat has been copied to 12 industries, 11 regional and Based in COSMOPlat's innovation and ecology, the IEEE, the world's largest nonprofit professional and technical society, has passed the mass customization international standard drafted by Haier in 20 countries and serves more than 30,000 enterprises worldwide.
Global brands, research and development and intelligent manufacturing resources support and integration, so that Haier smart home exploration and landing come true.In addition, the industry's first blue-smart home book - "Haier Smart Blue Book Family (2017)" also released at the meeting to The wisdom of the family as a clue for the entire process of Haier industry records, showcase the transformation of Haier's home appliances in 2017, so that industry and users can see the whole world under the single-person model of Haier's globalization .In fact, the "Blue Book" that Is a 'today, see the future,' the declaration of the enterprise, which not only shows the practical results of the transformation of Haier's Internet of Things, but also the global appliance industry escalated, the development of microcosm.