At present, Xiaomi is making an addition on the scale of the industry to accumulate power for its listing.However, under the high-speed expansion, Xiaomi took what support? The answer is talent, alliance.
Currently, millet is busy in its industries involved in mining talent in the field of air-conditioning, it will look at the industry glimpse of the old body who January 24, it is reported that millet companies eco-chain enterprises in meters technology, and Gree The former employee XiaoYouYuan founded the company to contact and cooperate in the field of air conditioner to seek industrial expansion.
Millet in the air conditioning industry has long been the ambition of millet and white giants three years ago, the United States in the capital level of marriage, the two sides even co-launched the air-conditioning products, but in the end it echoes .Before Xiaomi and Changhong, to attack the air conditioning industry .
Millet significantly accelerated the expansion of various sub-industries this year.Preparing for the listing, Xiaomi to accelerate the expansion of staff, forming alliances, which is the millet choose a way of integration.Industry believes.
It is worth noting that Dong Mingzhu, chairman of Gree Electric Appliances, has repeatedly denounced peers in public places to dig the corner behavior, and to retain frequent benefits Gree Gree. Talking about this year's year-end awards, Gree internal sources: 'should be more than Last year was better, but mainly in the form of physical awards.
Former employee or alliance millet Dong Mingzhu to retain talent great benefits
A few days ago, it was reported that Chi-ming Technology is working with Zhuhai Sanyou Environmental Technology Co., Ltd. (hereinafter referred to as Friends of the environment) approached, hoping the two sides can be in the air-conditioning industry research and development, sales, etc. The Friends of the actual control of the three friends Xiao Youyuan was Gree Overseas Sales Manager.
Data show that the three Friends of the Environment for Xiao You Yuan, a registered capital of 10 million yuan, was established in 2016. Xiao Youyuan is also the major shareholder of the company, holding a ratio of 96%.
Previously, Dong Mingzhu in the promotion of their own cell phone products, have said to the outside that 'there was a well-known domestic appliance business leadership, bringing a team to dig in Zhuhai, where we found that people know that after the Gree sent to fight each other A meal. 'She believes that the act of digging people is very hateful.
At that time, outside speculation was hit 'home appliance business leadership' may be sent from the United States, may also come from Skyworth.It is understood that, at that time, there are a lot of Gree employees to Skyworth air-conditioning company and which includes the millet Xiao Youyuan looking for cooperation.
However, the good news is not long, less than two years, Xiao Youyuan and many other former Gree staff because of 'incompatible' left Skyworth Air Conditioning Company.
A source disclosed that XiaoYouYuan before leaving Skyworth air conditioning has created three Friends of the environment, want to start their own businesses in the air-conditioning industry.Sony environment published information shows that the company mainly engaged in research and development projects and sales of finished products, for domestic and foreign customers to provide specific Technology and product R & D outsourcing, manufacturing process technical guidance and after-sale technical services. The company's turnover in 2017 is estimated to be 150 million yuan.
Xiao Youyuan's background, experience and accumulated network of contacts, or the foundation of his business, was once the general manager of Gree's overseas sales company, which left Gree in 2014. However, he is experienced in the field of air conditioning, with refrigeration And cryogenic technical engineers, and Gree has been working for ten years. 'Our team rented a small office in Zhuhai, not as previously reported, there is a dedicated research and development base, or deliberately digging people in Zhuhai so exaggerated, Since then, the main base will be located in Shenzhen. 'That time, Xiao Youyuan said.
However, that go out from the Gree not only Xiao You Yuan a person, but a team with Xiao Youyuan also switched to Skyworth Air Conditioning Company, also the former deputy general manager of Gree Gree Chongqing Yao Xiaobing, He Gree Assistant General Manager Zhuang Yani and more than a dozen backbone .
In order to 'retain talents', Dong Mingzhu has been making frequent employee benefits in 2016. In 2016, Dong Mingzhu announced that it will raise a staff member a monthly salary of 1,000 yuan and release a Gree employee staff year-end bonus of 10,000 yuan to send a mobile phone again. 2017 In 2001, Dong Mingzhu himself said he was going to pay his staff room to increase his staff's welfare. In order to retain his talents, Dong Mingzhu once again claimed at the beginning of this year that Gree's 80,000 employees would both live in two rooms and one living room. After Gree Motors said that they were produced, 'I will give them'.
Although the standard of staff room is constantly improving, it remains to be seen when Dong Mingzhu can be redeemed.
How hard is it for outsiders to really squeeze into the air conditioning zone?
In Dong Mingzhu with high benefits to retain talent on the occasion, with its set aside billions of dollars of the Lei Jun is also idle, gazing at the air-conditioning industry.
In fact, Xiaomi interest in air conditioners has always been very strong, but as a layman, to squeeze into the air conditioning industry has been set pattern, not so easy.
Xiaomi has repeatedly sought partners in the field of air-conditioning .Mix and the United States to establish cooperation in the end of 2014, millet shares of the United States.At the same time, Xiaomi nominated a core senior management staff for the United States.At that time, coincided with the rapid growth of millet, Lei Jun And Dong Mingzhu verbally promised 1 billion betting agreement, but this cooperation 'thunderstorms and small' eventually only set off a little ripple in the white electricity industry.
Changhong is a combination of military, consumer electronics, core device research and development and manufacturing as one integrated multinational corporations, millet air purifier and rainbow battery, are manufactured by Changhong. Previously, Speaking of Changhong manufacturing, Lei Jun said that Xiaomi air purifier, in fact, there are two foundries: one is Japanese-funded enterprises, one is China's Changhong. Changhong, Changhong is selected because of the precision manufacturing capabilities, better than another world-class factory difference.
With a strong manufacturing capacity of Changhong blessing, and then draw with a strong background in the research and development Xiao You Yuan quite experienced, millet in the field of air conditioning to open the market or more odds.
Industrial economist Liang Zhenpeng said: 'Xiaomi insisted on entering the field of air conditioning, but also out of the overall layout of the smart home to consider the establishment of the whole industry chain can dilute its smart home R & D costs.At the same time, millet in the field of white no R & D team, manufacturing Factories, inexperienced with air conditioners, are hiring gifted technicians to speed up their technological processes.
Home appliance industry marketing expert Hong Shibin said: 'The biggest advantage of the Lei Jun is good at resource integration. To achieve the rapid development of millet, the best way is to integrate the Gree former employees quickly come together, with the rapid development of enterprises is an effective way. '
However, currently in the field of air conditioning, Gree, Midea, Haier has occupied the majority of market share, market share of about 70% of the three, only Gree and Midea market share totaling 51%, accounting for half of the market. Visible, in order to occupy a place in the field of air conditioning, millet will face no small challenge.