Recently, Zhongyi Kang released the electric water heater market in the second week of 2018. Sales statistics: Haier electric water heater retail volume, respectively, retail sales reached 28.8%, 29.6%, sales and sales of double the first.Data show that the electric water heater Among the top 10 models in retail sales, Haier owns only 7 seats and only one foreign-funded brand is on the list.
Slow heating, waiting long can not match consumer expectations
According to statistics, after 80 and 90, the total number of groups has exceeded 430 million and become the main force of social consumption. They also expect to have sufficient water (69.6%), fast heating (68.7%), water quality (65.9%) and good appearance (63.2% ) Of the electric water heater.Has slow heating, long waiting time, lack of water has been difficult to match the psychological expectations of mainstream consumer groups.
The top 10 hot products in Week 2 also reflected the rapid and healthy demand from users, and the Haier ES60H-S7 (E) (U1) anti-wall water heater with 3D thermal technology and bacteriostatic Function, providing adequate bath water at the same time, to ensure the health of the bath water quality.Fourth place Haier ES40H-SMART5 anti-wall water heater, but also by virtue of the instantaneous heat washing technology to achieve warm-up for 5 minutes, bath a quarter of a minute bath Experience, 8 times the capacity, to meet the family of five consecutive bath, and the volume is only half of ordinary electric water heater.
Electric water heater industry behind the first: 6 black technology, 9 major standards
Behind the hot product is the technical strength of the support Haier water heater in the field of instantaneous water heater patent patented anti-power 3.0, double-effect scale, 3D-Max speed, Smart-Time cloud wisdom, VCM Caigang 6 Big black technology, involving security, rapid heat, health, intelligence, which Haier anti-wall technology has gone from electricity to active warning and then to three generations of fire upgrades.According to statistics, in China, every 10 best-selling electric water heaters , 7 are equipped with Haier anti-electric wall technology was also listed in 2007 as IEC international standards.
In addition to this international standard, Haier water heater also dominates the development of nine standards including six national compulsory standards, two association standards (bathing water quality safety standards and heating performance standards), the leading products and technologies have gained market So far, Haier electric water heater has maintained the world's first sales for five consecutive years.
Leading the era of Internet of things: Haier launched smart home water ecosystem
With the intelligent appliance products, scene-depth, Haier water heater began to provide intelligent products to provide complete sets of programs to change.Haier water heater in 2015 launched the industry's first smart bathroom, at the 2018 CES show, smart bathroom and the whole House heating, the whole family water and zero energy consumption of four smart scenes in series to form Haier smart home package of water programs. Not only that, Haier based on the open ecosystem, the Internet of Things as a link, the water, air, food, wash Protection, safety, health, entertainment 7 big ecosystem in parallel to create a real smart home for the user scenes.
Although competition in the industry appears to be a contest between product technologies, it is a model competition in the long run.Hail's exploration of the 'one-man' model has been committed to becoming a leader in the IoT paradigm for the past 12 years. Take the lead in the field of intellectual life 'flowering', of which Haier water heater as an important part of it is to continue to meet the global needs of users through the open ecology to create life-long value Some experts said the 'one man and one' model is becoming the next community Model, is bound to bring "textbook" style reference for the transition of the Internet of Things of all kinds of enterprises.