In 2017, Nippon Gazette pays close attention to the needs of consumers and upholds the brand concept of "Nippon Brings Life to You". Continuously deepening technological innovation and service upgrading, Nippon Steel has been certifying its strength in its efforts to promote industry standardization Gain recognition and trust from the industry, and in addition, Nippon Steel has created more exciting projects in various fields through the development of its public-interest platform and its strategic partners.
Keyword One: Production Layout
In 2017, Nippon started to launch new production bases in various regions to further speed up the strategic layout of Nippon's regional market. In July, Nippon Paint Co., Ltd., with an annual output of 600,000 tons, settled in Changshu New Material Industrial Park and will become China's The largest paint production base in the world. In September, the new production base in Libya's southwest region settled in Qionglai Industrial Park with a total production capacity of 230,000 tons. In November, the new production base in Niigata Prefecture of Nipponang settled in Guangzhou (Qingyuan) Industrial Park, The estimated total annual production capacity of 385,000 tons.In addition, with solid technical and service capabilities and in-depth exploration of the needs of the inorganic flooring market, Guangzhou show Perot Chemical launched a national wear-resistant aggregate production line layout upgrade.In early 2017, Show Perot Wear-resistant aggregate has been in the 13 regions across the country to open production lines and put into production in the future plans to expand the production line to the country more than 40, to achieve more large-scale production and production line layout upgrades.
Nippon's new production base in South China project settled in Guangzhou (Qingyuan) Industrial Park
Guangzhou show Perot Chemical started the production line wear-resistant aggregate layout upgrade
Keyword 2: Talent Training
'Training is a long-term investment process,' said Xu Mudde, one of the founders of Nippon University, in a media interview in September 2017. Nippon China, in conjunction with China National Coatings Industry Association, launched a strategic cooperation on 're-coating service certification training' , Released the re-coating construction service standards, this measure will benefit the majority of recoating workers and the entire recoating market, and create good economic and social benefits; in November, Nippon China and China Building Materials Federation ready-mixed mortar branch, comprehensive To develop pre-mixed mortar mechanized construction industry workers training cooperation, Libang University will become China's ready-mixed mortar industry mechanization construction training base.In addition to the Libya University, in May iColor joint SC Design Institute of the United States set up iColor Design Institute, to help Chinese young designers Development, through the creation of online + offline design education platform to improve the domestic design and training mechanism for more young designers to provide a display of talent dream stage.
Nippon China and China Coatings Industry Association to carry out 're-coating service certification training' strategic cooperation
Nippon Prefabricated Mortar Branch to conduct a comprehensive pre-mixed mortar mechanization construction workers training cooperation
iColor Design Institute was established
Key words three: technological innovation
Nippon has always taken the spirit of innovation and continued to deepen the needs of consumers and customers in the field of architectural coatings and industrial coatings and achieved new breakthroughs in coating functions, coating effects and environmental protection services. Among them, Nippon Steel has fully upgraded its "Air Guard Technology 'Product line, launched the' air guards full-scale coating system 'in the' from the ground to the floor, full attention 'for the family to provide a safe and worry-free package of brushing plan .Now, Nippon has been established in the country 42 In addition, in July, Nippon Paint continued its efforts to create "Mahogany Red" car paint color value through customized coating upgrade solutions and subsequently October for the new color of Mazda 46V Crystal Soul Red, the development of innovative high-quality automotive refinish paint products, create a zero-color auto repair paint to restore the original, the enthusiasm of painting inspiration into technology innovation impetus.
Nippon Air Guard full-thickness coating system
Mazda soul crystal red
Keywords four: one-stop
On the one hand, Nippon Paint Co., Ltd. has established a one-stop shop for paint coating auxiliary materials and its online procurement platform, which aims to create a one- Shanghai and Zhejiang area construction contractors held the first 'Zhen Fu material' product experience, designed to provide a full range of professional auxiliary materials and construction tools for construction to become more efficient, more convenient and more secure on the other hand , Libang's first waterproof & tile adhesive experience shop in China also formally settled in Guangzhou in November. Through technological innovation, it has made efforts to solve the problems of consumers' waterproofing and tile adhesion, providing consumers with the full range of six-zone Waterproof and paving system of the one-stop solution, created by the table and, all-inclusive high-quality home life.
One-stop construction coating auxiliary brand 'Zhen Fu material'
Libang in China's first waterproof & tile adhesive experience shop debut in Guangzhou
Five key words: home improvement variety
In June 2017, Nippon Bangsun made a strong showdown with Tencent Video to create the first home-show reality show on the same stage with top designers and set off a frenzy of ratings of over 140 million in the first quarter. In August, In the fourth quarter of Nippon's "Dream Remodeling House," we returned to warmheartedness, and Nippon wrote a legendary "love remake" outside of human and living spaces with the concept of "being more compact, practical, attitudinal and more realistic." The state not only introduced the refreshing lifestyle of 'space transformation' and 'deploying' into the public's perspective through the help of variety shows, but also used the 'refreshing spirit' to interpret the brand concept of 'Nippon Paint for Life Refreshing'.
Nippon 2017 "Carpenter new home"
Nippon 2017 "dream to transform home"
Key words six: strategic cooperation
In March, Nippon Engineering reached a core strategic cooperation with Evergrande Group and announced that both parties will deepen the cooperation and exchange of products, resources and services on the basis of sustained and stable cooperation to jointly enhance the core competitiveness of both companies. In May, Nippon China and Jingdong reached a strategic cooperation and Nippon became the first recommended brand of Jingdong's "Beijing quality home improvement and preferred brand library." In June, Nippon China joined hands with Hua Nai home to build a new material and process standard for laying paving workers skills Certification System.
Nippon Engineering and Evergrande Group reached core strategic cooperation
Nippon China and Jingdong reached strategic cooperation
Nippon China and China Resistant to reach a strategic cooperation
Key words seven: refresh for love
In 2017, Nippon Polo further optimized the public service platform and enriched its public welfare content. By joining hands with the 'Promotion Plan for Knowledge and Practice of Chinese University Students in Social Practice', Nippon launched the 'First Nation' The "China Rural-Rural Students Teaching Award" project, a total of 102 colleges and universities in 102 teams of students went to hundreds of villages and towns in 104 cities to carry out rural education and architectural heritage research, promote rural education and economic development.In addition, Coloring Arts + Project invited 16 world-class wall-painting masters to create a wall painting with the theme of 'Children's Care and Animal Protection' on the exterior wall of Pudong's 15-city urban construction. And other 12 non-profit organizations more than 5,000 employees practice community care, respectively, in seven cities to carry out footprints fundraising and re-coating refresh action.Finally raise funds for more than 400000 yuan, provided free of charge about 5000 square meters of wall brushing, Benefit thousands of vulnerable groups.
The first state legislature "love color" Chinese college students rural teaching awards' project
2017 Nippon Colored Art for Love + Urban Painting (Part)
Nippon people love to refresh in action
In the future development, Nippon's "refresh" step more than the state legislature will through innovation and research and development, and constantly improve the product system and service levels, and actively implement corporate social responsibility for consumers and partners to bring more surprises With harvest.