Recently, in the New Year's Day premiere of the family movie "Bear infested Transfiguration" held a press conference in Beijing, the film a public founding collective debut, officially announced the pre-sale of the film and the synchronization point in advance to start the film at the conference, the film ' Overseas promotion ambassador ',' bankrupt sister 'protagonist Caroline actor Beth Bieu, debut as' bald strong' identity of Zhao Yingjun, movie song singer Yu Kewei and other Chinese and foreign stars surprise one by one on stage, staged "bears "'World Huanhuan', and the spokesman for the image of the green forest diatom bear Xiong Da, Xiong Er, bald strong together for the audience happy worship early years.
In addition, by the creation of Zhao Yingjun, the ending of the movie "only father is good" is also the starting conference, the song describes the story of bald strong father and son at the same time, arouse the audience's understanding and gratitude to his father.The conference to ' "Bear infested" Spring Festival, the world's big party 'as the theme, for this year taste and fun of the family animation movie preheat.
At present, the film has officially started the national pre-sale, and will be January 27, 2018 January 28, ahead of the point map.
Pass warm heart father and son affection
Appeal to parents to accompany their children to grow up
The conference opening, the film star Bear, Xiong Er surprise appearance, showing the "bear" Over the years 'report card': "bear" film series released in 2014, one after another box office hit a new high, breaking quickly A number of Chinese animation movie records, 4 movie box office accumulated nearly 1.4 billion, has become one of the most successful animation IP this conference also presents a film made in all aspects of upgrading, as a "bear" The fifth series of big movies, "Bear infested Transfiguration" in content and production have all-round upgrade.
Film director Ding Liang, Lin Huida introduced the film's innovation and breakthrough scene: the film, the bald strong because of the lack of fatherhood during the growth process, resulting in a father-son relationship fell to freezing point, growing up, strong dad's efforts to make up but misunderstood Heavy, difficult to restore ... ... This is just one of the characteristics of Chinese-style father and son affection, the father and son as the theme of the film's core theme, it is hoped that through the movie, the majority of families are urged to pay attention to the growth of children's father and the importance of companionship, This is also the "bear" in the deepening 'Carnival' brand concept.
The film also presents an intriguing microcosm of the world: first of all, a lot of 'new friends' such as crayfish that take risks with bear bears are added to the film; secondly, the microcosm in the film is also fun: the four-leafed Grass forests, huge frogs and crises in the sewers ... The unexpectedly narrow bear Big Bear II has a strong head start in the microscopic world, opening up a thrilling journey. The film's audience will also follow the protagonists' perspectives and travel in this marvelous world. Together with the protagonists, they unveiled a mystery about 'environmental protection' and faced with the great crisis of saving the environment - which is also the adherence and deepening of the "bear and bear" brand on the core theme of "environmental protection."
In addition, the director also said: "This will be the most interesting part of the series that has been published in" Bear Bears ". Many of the humorous bridges will not only make children too amicably delighted, but will also make parents laugh hard. , The best choice to relax and reunite '.
Bankruptcy sisters portrait to join
Warm 'go home song' Listen first
Involved in the film's star lineup, "Bears infested * Metamorphosis" this time for the first time to invite well-known Hollywood actress to join, this is the "bear" international show.This conference also invited the image starring Bess Bieu, the scene is to show her and the film animation image comparison chart, the reality of the incarnation of the novelty visual experience of animation characters aroused the buzz of the audience, and expressed great expectations .Besi activities to more 'ground gas 'Way to express the Chinese New Year's blessing to the Chinese people, not only in Chinese New Year to everyone, to understand the traditional Chinese New Year's customs, but also and learned the' Yangko 'lively image is very lovable, but also with the "Bear Alleluia" Joyful tone quite fit.
When talking about the reasons for joining "The Bear, the Transfiguration", Beth shares: First, I had heard of "Bears," knowing that it was a very popular brand of Carnival animation in China, Beth is honored to receive the invitation to join the film, and secondly, Beth plays the role of actress with many similarities with them, all of whom are 'environmentalists' and very much like to be close to nature. At the same time, she also expressed her love for "Bear Alhats and Metamorphosis", and the scene Chinese expression: the Spring Festival to see bears, the whole family together more joy!
In addition, during the press conference, Yu Kewei, a previously unsung film song singer, also made a surprise appearance to give audiences a new year’s greeting in advance. This song is based on affection and homecoming. The original intention of singing songs in the book “Bears infested and metamorphoses” Yu Kewei stated: First of all, it was out of recognition of the film, 'I had long wanted to sing for good-looking cartoons, and I was obliged to sing after receiving invitations'; The first 'warm heart goes home' song can bring a very warm feeling to the audience. 'I hope everyone will come home to see this song. ' On the spot, Yu Kewei played a small part of the song for the first time and was enough to render The reunion atmosphere of the film brought the moving audience a touch of joy for the Spring Festival reunion. The official version of the song will be released in early February to give the audience a 'blessing.'
Live-action version of the strong bald 'Benqiang' comes out
"Only father is good in the world" 'For father's name'
On the same day, the film party also released the "Bear Haunting and Metamorphoses" ending song written by Zhao handsome, "There is only good daddy in the world." At the press conference, Zhao handsome was wearing a small waistcoat and wearing a Lei Feng cap, dressed up in a bald-headed classic dress. Become a major highlight of the scene. Prior to this, Zhao handsome had the title of 'Reality version of the skinhead' and this time it was the first time that he received the official certification of “Bear Haunting”: The director commented on the spot: 'I was the first time I saw Zhao handsome. We were shocked, and we were familiar with the strong bald head. How did it really happen to be in front of me? ' Zhao handsome himself also quipped, 'When the director made a live version and remembered to find me to play, I took it first. Xuecun grabbed my business. '
The ending song "Only Daddy is good in the world" starts with the first person and sing out the emotional changes that children have at different stages of their dad's affections: In childhood, the father in the eyes of the children often does not hug herself (to himself) So much work, "can not help but create barriers; as age and mental growth, understanding of 'strict father' in life to bear the pressure at the end of the song, 'years you run slowly, do not let him grow old' confession, then To convey their children's deep affection for his father. "Only the father of the world is good" and well-known children's song "only the mother of the world is good" in contrast, for this 'challenge classic', Zhao Yingjun said the pressure is very large: Old ballads seem to grow in the blood for more than 20 years, but no one wrote a song called "only the father of the world is good," although difficult, but also want to give it a try.
The original intention of Zhao Yingjun's sharing of songs on the spot is derived from the emotional story of "full of tears" between the bald strong father and son - from intimacy to misunderstanding to reconciliation. From the song MV It can be seen that in the childhood, baldness and his father are inseparable, and from the young age, the contradictions gradually accumulate due to the working of his father. Later, when he is an adult, he tries to make up for the fault in his own right and wrong manner, Outbreak ... ... bald strong father and son will be how to eliminate estrangement, but also a major aspect of the film.
"Bear infested Transfiguration" is about to be released on the first day of this year, bringing a warm and happy viewing experience to the audience during the Spring Festival It is reported that the film will be on January 27 and January 28 advanced point mapping, At present, the point-mapping tickets and the national pre-sale have been started simultaneously, the audience can vote in the cat's eye movie, Amoy vote tickets and other ticketing platform .2018 New Year's Day, the Spring Festival to see "bear", the family together more joy.
