On January 23, Dow announced that Dow Corning will launch a new brand after Dow's merger - Tao Xi ™ will be officially launched in China market on February 6!
Dow New Brand - Tao Xi ™
Dan Futter, Dow's vice president of global business solutions for consumer products solutions, introduced Mr. Tao. He said: "Mr. Tao is a brand new to Dow Corning after it was incorporated into Dow. After the merger, the two companies are committed to To provide better products and services, Dow will uphold more than 70 years of product quality and technical innovation of the relentless pursuit of quality assurance!
Yu Li, Greater China Commercial Director at Dow Consumer Products introduced Dow's development, technological innovation and future planning in Greater China and explained the connotation of the new brand 'Tao Xi': 'Tao' Dow, 'Hee' means the sun, there is light and hope, so 'Tao Xi' is both English DOWSIL transliteration, but also metaphor Dow's booming future. 'Yu Li also stressed:' brand name change, but Tao 'S commitment to customers unchanged, the future will provide more quality products!
Dow Consumer Solutions Greater China Yu Li, director of business
It is understood that, as a global business unit affiliated with Dow DuPont Materials Science, Dow's high-performance silicone announced the new brand Tao Xi ™ in October 2017. The new brand Tao Xi continued Dow Corning Performance Silicones Combines the strengths of Dow and Dow Corning and reinforces the longstanding technical expertise of its silicones and solutions in a broad range of industry applications worldwide. '' Tao Xi ™ will be officially launched on February 6 at The opening of the Asian market, including China, will completely replace Dow Corning ® by the end of 2018. Original Dow Corning XIAMETER ™ and MOLYKOTE ™ brands will continue to be used.
The launch of the new brand also means Dow Corning has pulled out of the stage of history.