Ten years, let the iPhone from the earliest to iPhone X; change from banknotes into mobile payment ... ... We are fortunate to witness the 'golden age' of smart phones, but also feeling unable to accelerate the next decade. Synchronized with the times, Zhongguancun Online Annual Science and Technology Product Awards also ushered in the tenth year, The crowning of the best is the one-year success of the handset industry It is our desire to cope with the coming year.
In 2017, the mobile phone industry has reached an all-time high in product and innovation, and has laid down a decade-long mobile phone model. Standing at the outlet of 5G communications, mobile phones have begun to write the next brilliant decade, and we Among the 27 technology products that won the 2017 ZOL Annual Technology Product of the Year Award, Huawei Mate 10 Pro, Vivo X20, OPPO R11s and Samsung The Pleasure Note 8 represents four new heights for mobile (communications) devices.
1, Huawei Mate10 Pro
Huawei Mate10 Pro is Huawei's most successful product in history, according to ZOL survey data, its business has a stylish look through the design of highly recognized by users. Meanwhile, Huawei's brand strength in the international continuous improvement of this product instilling Is also commendable.The innovation is the unique highlights of this product, including the leading f / 1.6 large aperture, sec change the high productivity of the PC, etc., especially the independent NPU blessing makes it a future-oriented AI pioneer its On the basis of improving the basic strength to promote future science and technology, long-term vision, worthy of the current 'outstanding' title.
2, vivo X20
vivo X-Series models naming directly from the 'X9s' to 'X20', we also see the truth: both the aesthetic design of the full screen, more reliable structure design, to further improve the face recognition facial recognition system Recognition, performance, performance in the "King of glory," the outstanding performance of hardware and software, a relatively complete optimization of the full screen software program, excellent backlit dual postback photography, more depth of beauty effects optimization, vivo X20 worthy of high standards in 2017 Heavy product.
3, OPPO R11s
OPPO has always been to optimize the extreme, the experience of the king's representative, OPPO R11s as its flagship product in 2017, also in the overall optimization to achieve a high level, excellent experience in terms of product characteristics, Star screen in the popular 'full Screen 'on the phone to add a touch of quiet sense, the camera will be years f / 1.7 large aperture extended to a double camera, and its AI beauty algorithm through in-depth study to create personalized customized effects for different users praiseworthy OPPO has always been good at matching user needs, according to user needs to create the best experience of mobile phones, OPPO R11s is the optimization of its current experience.
4, Samsung Galaxy Note8
Samsung Gables Note 8 larger full-view curved screen, powerful Snapdragon 835 mobile platform, dual camera dual optical image stabilization, upgraded S Pen, plus a variety of biometrics technology, announced and solidified the Samsung Note8 The high-end flagship status of the Android mobile phone market and the entire mobile phone market, the Bixby Chinese version of the release is to show Samsung's ambitions in artificial intelligence. The next decade of the Android phone will be opened by a few brands, Samsung is one of them One.
Ten years of excellence to see the past tense of mobile phone manufacturers
Looking back at the remarkable mobile phone products of the past decade, everything changed in 2008. This year coincided with Nokia’s last glory. Nokia E71And subsequent E72, Nokia N97Become the final swan song of the Saipan system on the excellent list. iPhone 3G As Apple's second phone is not included in the current year's outstanding product, when it was not clear it carries iOS will trigger monstrous waves in the mobile phone market. In the same year outstanding products in the forefront HTC Dream G1, Became the first smartphone equipped with an Android system to become the direct 'killer' to kill Nokia and Symbian, and the Symbian system, which once occupied 60% of the smartphone market, was completely abandoned by Nokia four years later.
One year later iPhone 3GS With the identity of China Unicom to enter China, topped the list of 2009 excellent products, so far the iPhone is the list of regulars in the past.With the iPhone 3GS go hand in hand with the domestic dark horse Meizu M8, Its popularity even surpasses the iPhone, become the mobile phone product that the netizen pays the most attention to, also creates a wave of heavy feelings for the follow-up transformation Meizu mobile phone.
Although late for two years, Motorola finally ushered in their most brilliant moment, Moto XT800with Milestone 3Laid it in the high-end position in the Android camp.However, a variable in 2010 quietly planted the seeds of shuffling the pattern, which is still standing at the flagship peak Samsung cover music world S series Moto and Samsung were equally influential at that time, but after the acquisition by Google in 2011, Moto's high-end market has gradually been replaced by Samsung, a generation of dignified debut.
2012 Apple iPhone was forced to put on the big screen by Samsung, but 5.5 inches released than the same year Samsung GALAXY Note II , 4 inch screen is still somewhat regrettable for consumers, which is why iPhone 6 Plus After the release, Apple really ushered in the outbreak period in the Chinese market.
2013 with 41 million pixels Lumia 1020, Nokia returned to the soul once, PureView camera also added 6 ZEISS optical lens and optical image stabilization at the same time, the camera had to surrender at the time, but Nokia is still lost in the ecological, after all, the user is the most intense discussion at the time is Nokia Whether it will use Android, Nokia mobile phone business was acquired by Microsoft in the same year.
2014 those born in the Internet mobile phone brands have begun to emerge, glory, Nubia, Meizu, Xiaomi has completed the reputation and product transformation, and even the collapse of the Coke was also started two years, remove the Samsung Apple Korean Department of the United States Department of the United States outside the brand has been micro-style, the rise of domestic speech is rampant.
This year, operators began to cut billions of handset subsidies and became the disaster of many mobile phone manufacturers that rely on subsidies to expand their market share. Millet-led Internet marketing has fooled the need of those seeking solutions, Dying remarks chaos a lot of brands in the battlefield.This gave the deep plowing line open channels ten years of vivo, OPPO to win more opportunities for growth.It is ironic that two years later, these same brand began to follow the OV Store, the offline channels as lifesaving straw.
Also in 2014, a dark horse was born a market difficult to find a machine, which is to guide the turning point of Huawei's handset victory Huawei Mate 7, After the burst of Huawei Mate series overwhelming, led the collective rise of Huawei brand matrix, Mate 8Homeopathic boarded the 2015 annual excellence throne, and Samsung Galaxy and iPhone on an equal footing Mate 9, Mate 10As the representative of the model is in the next two years so that Huawei end brand overwhelming, top of the top handset made mobile phones.
In 2017, in the high-end flagship market, Huawei and Samsung, the iPhone formed a tripartite confrontation with the vivo, OPPO grabbed 70% of the market share of mobile phones.Some people may not understand, may wish to change the set of ideas, Huawei in order to HiSilicon Kirin processor research and development, Can bear the loss for 10 years in a row, and vivo, OPPO also insist on cultivating the offline market for several years, perhaps it is this focus so that they accumulate strength in the dark, and can be erupted in 2017.
Mobile 2018: A winter is inevitable
Just ten years, the mobile phone market has staged a century of heroic killings of three countries, a generation of descent descended another generation of new forces rise rapidly changing situation makes people unable to breathe.When standing at the junction of 2018, the mobile phone crowded has become the killing of three kingdoms.
Winter is likely to be a true portrayal of the mobile phone market in 2018. After a round of consumer upgrades, the user-changing duration has been extended to 22 months and is expected to usher in a full-screen feather replacement. 5G mobile phone industry to break the current innovation fatigue, sales reboot to achieve the two weapons, but at least had to endure two years.
2017 technical speculation cycle curve (Image from Gartner)
Gartner's technology hype cycle curve launched in 2017, artificial intelligence is at the peak of hype, and it is expected to reach a technological maturity within 2 to 5 years. This means that mobile phones with AI are still at a very early stage. It can only be used for photo analysis, the evolution of graphic memory, it is difficult to achieve artificial intelligence in the true sense, how manufacturers can take pictures and performance based on the only material in hand, in the two-year blank window period. It is a big test.
5G, it is in the embryonic stage of technology, 5G commercial timetable is very clear, that is, in 2020, some of the standards have just frozen, so that users really experience 5G technology is still a period of time, after all, manufacturers speculation so For a long time did not come up with any useful dry goods for consumers.
In retrospect, cellphone makers are not optimistic that they want to ensure sales and growth in the face of unfavorable conditions in 2018. Counting the mobile phone market has not seen a dark horse in three years, when we are all tired of the homogenization of the scene, the new Man-made to break this boring situation, this is maybe.
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