January 18, Haier open innovation platform HOPE and BASF co-organized a public interaction, interactive day focused on the new application of plastic in the field of kitchen appliances, after a day of intensive interaction and resource needs docking, Haier and BASF reached a A number of cooperation intentions.
As a long-term partner, BASF and Haier have always had good cooperative relations, but to talk about the special features of this visit, we should also talk about these three innovations.
Innovation 1: Visit Haier words cooperation
As early as December 2017, Haier visited BASF during the 9th Haier Innovation Tour, with the theme of "Application of High-tech Materials in the Field of Home Appliances, and Building a Joint Innovation Road". Both parties discussed relevant industrial technologies Demand for in-depth communication.
After a lapse of nearly a month, BASF returned to Haier, hoping to have a deeper understanding of Haier's demand for innovative and customized plastics through on-the-spot investigation in order to provide more competitive product solutions.
The BASF representatives said that Haier had previously visited BASF, and this visit to Haier can help both parties find more cooperation possibilities based on further exchanges.
Innovation 2: On-site demolition machine Ming needs
At the beginning of the event, the relevant responsible person of Haier visited BASF's visiting guests to visit the Haier Kitchen and Electricity Experience Center, and explained to the guests the overall product design concept of Haier focusing on user's needs.
After the warm-up, the designers from the stove, oven, hood and disinfection cabinet explored the basic structure of the product in the form of explosion diagram.After BASF guests have a basic understanding of the various parts of the product, the designers Again the product was disassembled on-site, this more intuitive way to get the unanimous approval of visiting guests, the event you asked me to answer the site, warm interaction.
A BASF guest after the meeting laments, 'This real machine disassembly allows us to intuitively see the product components, according to the specific components to understand the specific needs of our programs can also be more targeted.'
Innovation 3: Role change and seek win-win situation
In order to further optimize the demand for the two sides, the visiting guests also explained some of BASF's explorations in the field of kitchen and electric appliances and once again set off a lively discussion. Through this Innovation Day, Haier Electric and BASF reached a consensus A number of cooperation intentions.
BASF related official said: 'Previously, BASF just based on Haier's demand for product materials, docking through this in-depth demand, we found there are many possible directions and Haier cooperation, such as product technology, and the future of BASF and Haier's Cooperation will also be extended to co-develop products. '
From providing resources to jointly developing products, through this brand new interactive form, the cooperation between Haier and BASF will open a new chapter.
I believe the future cooperation between the two sides will give us more surprises, we also look forward to more Haier partners to join the Haier win-win ecosystem.