January 24, in Wobo 'butterfly to change the world' 2018 Brand Marketing Annual Meeting, the reporter learned that Vibo intent to achieve 3 billion scale within 5 years to become a real Chinese hot water experts, for more users Providing quality water-related products and services, and the first step in implementing this vision is to integrate the three brands Weibao, 3G and Ao Lisha, which are part of the Weibo Group. "The Group's brand name, brand group, Is the direction that we are trying hard. "Ou Jieying, Vice Chairman of Weibo Group, said that in 2018, the three major brands will be unifiedly managed and unified operation under the strategic direction of the Group's brand operation center in order to achieve a 30% increase over Weibo in 2017 Better performance.
For the positioning of the three brands, Zhang Yumin, general manager of Weibo Group Brand Operations Management Center think very clearly. Wobo brand is a Chinese hot water expert, providing home appliances, heating, boiler, water purification and other home appliances; 3G brand Is China's rapid thermal experts, to provide young and fashionable technology fast electric water heaters, smart sockets and other products; Ao Lisha main direction for the health home, providing soft water cleansing apparatus, humidifiers, dishwashers and other health appliances. Three brand positioning There are different, division of labor, and unified services for the Group .Zhang Yu Min said, Weibo hope that through diversified strategy of multiple brands, go hand in hand with the common development.
He also mentioned that the use of three major brands to expand the heart of the territories is based on the perfect ending of Weibo Group in 2017. In 2017, under the overall industry trend of rising raw materials and low electric water heaters, Group contrarian growth of more than 30%, the Group's Vibo and 3G brand sales hit a record high, with the Weibo in 2017 'warm power' brand building projects, 'Thousands of Engineering' experience shop construction, marketing business school In-depth training, participate in CCTV "to Artistry" section, on the road China Health Heater Industry Summit and other high-level marketing activities are inseparable.Especially the 'thousands of projects' completed 257 agents experience shop and 2453 dealers Experience the construction of shops, so that some of the advantages of single-product sales double again, for the Weibao Group's future geometric growth has laid a solid foundation for the channel.
Through 2017, 2018 came the second half of the first year of the Weibo brand .Zhang Yumin said that in 2018, on the one hand, Weibo will integrate the three major brands, focusing on their own brands; on the other hand, Weibo will continue its efforts to enhance the three major brands The product capabilities of their respective products, from the bidding farewell to a single electric water heater category, to provide consumers with more and better products, he also mentioned that the water heater product itself, whether it is fast heat, zero cold water or magnetized aquatic products, With its unique technical advantages and years of accumulation, Wobbler has even better products than first-tier and second-tier brands such as the 3G brand 'Wolong I' electric water heater that opens at 23 ° C With hot water, the more water the hotter, this product in 2017 created a single product sales growth of 181% miracle.
It is worth mentioning that the first phase of the Maanshan Plant which Wobo put into operation in 2017 is now profitable. The second phase of the project has also started groundbreaking and will be put into operation in 2019. The main production of clean water, gas boiler and other related to a healthy and comfortable life Of water appliances. '300 million is not far', Zhang Yumin said, 'Weibo pioneering territories, with precise user needs-oriented, with perfect user experience as a reference, by leading scientific and technological innovation, will be able to achieve Ideal in heart '.