In recent years, the industry was called the appliance industry 'new opportunities' of the fresh air system, dishwashers, washing machines in the appliance market is popular. Take the dishwasher as an example, according to the data, 2016 dishwasher market retail sales Reaching 1.98 billion yuan, up 104.8% over the same period of last year; retail sales of dishwashers in January-November 2017 reached 3.95 billion yuan, up 119.5% over the same period of last year.
First, consumer upgrades, 'lazy economy' rise.
In recent years, with the rapid social and economic development, Chinese consumers have made a huge improvement in their standard of living. As our life has become more affluent, our attitudes toward life have changed dramatically. The more consumers buy appliances, start to pay attention to whether the product can bring us a better experience.
At the same time, at this stage after 80, 90 is becoming the main consumer, the constant pursuit of high-quality products.So more and more home appliances enterprises introduced differentiated appliances to meet consumer demand, such as fresh air system products.At the same time, the main consumer Changes and changes in the quality of consumer upgrades, but also boost the emerging appliances runaway.
In addition, the rise of the 'lazy economy' is also one of the factors driving the rise of new home appliances.Depending on consumption, the income level of the younger generation is also constantly improving. For busy young people, after work, they are reluctant to spend their rest time on repetition In lengthy housework.
Therefore, new appliances such as dishwashers and clothes dryers are highly favored, not only because product functions can save a lot of time, but they also represent a brand new, lifestyle-oriented lifestyle.
Taking dishwashers as an example, not only can dishes and chopsticks be efficiently cleaned, but also people’s hands can be liberated, giving people more entertainment time; at the same time, the appearance of clothes dryers is also convenient for people. Compared with air drying, clothes dryers are not affected by rain, they can be washed at any time, and they can be baked at any time. Clothes after drying are fluffy and smooth, and they are not contaminated with bacteria and dust due to poor air quality. It is worth mentioning that the fresh air system products rely on The overall cycle, large area purification and other characteristics, has become the first choice for consumers to buy.
To sum up, under the consumption upgrade, consumers' demand for quality home appliances is increasing. At the same time, the rise of the 'lazy economy' has also boosted the burgeoning of new home appliances.
Second, the profits are high, and the market is in the period of universal dividend.
Currently, emerging appliances are in high profits, becoming one of the driving forces for growth in the home appliance market.
According to Zhong Yi Kang forecast, from January to November 2017, the retail volume of the dishwasher market, respectively, reached 90.2 million units and 3.95 billion yuan, an increase of 131.3% and 119.5%; also predicted that in 2017 China's dryer market size Expected to reach 192,000 units, an increase of 42%, retail sales will reach 680 million yuan, an increase of 81.2%. In addition, according to Orvital cloud data show that in 2017 fresh air system products are expected to achieve 9 billion, an increase of nearly 50 %.
In addition, emerging products are now in the popular dividend period.At the same time nail technology also noted that in the popularization of bonus period, the rapid development of emerging products market there are three reasons:
First of all, the user awareness to enhance the fresh air system, for example, although a late start, but has made a very good cognitive basis.According to Zhong Yikang consumer survey data show that 85.3% of the respondents heard of the fresh air system, 70.4% of respondents have some understanding of fresh air, 95.9% of respondents are more willing to further understand and 54% of respondents intend to buy fresh air for their own families in the next 1-2 years.
Second, the wide distribution of prices, so that consumers have more choices to dryers, for example, the current large number of dryers, the price from more than 1,000 yuan to tens of thousands of dollars, consumers can purchase according to different needs Different, buy different brands and price of the dryer.
Third, the demand of the middle class is still increasing. With the rise of the middle class, the demand for middle and high-end products is growing. According to data from Zhongyikang, the average price of the offline market and the clothes dryer in the first ten months of last year Reached 6,065 yuan, an increase of 25.3%.
To sum up, the high profits and the rise of the middle class, so that new appliances such as clothes dryers emerge in the market.While the product category, the price is widely distributed, but also allow emerging products to quickly popularize the market in a short period of time.
Nail technology, dishwashers, dryers this new category of appliances, is currently in the popular red-market, all household electrical appliance enterprises should increase product innovation and market education efforts to speed up the popularization of products, industry and consumer upgrades harvest bonus .