With the rising level of consumption, the city's elite crowd will have a series of high-end clothes and even luxury clothes.For the washing of these clothes, we have no choice - obediently sent to the dry cleaners on everything.There However, Casa Imperial Launched the air washing technology washing machine is another new washing method after washing, dry cleaning, no longer need detergent, water or other chemicals, so that the family can also complete the washing of expensive clothing, creating a private high-end custom A new era of washing.
After washing and washing, why air washing is a major breakthrough?
High-end clothing labels are usually clearly marked as 'not washable' because blisters tend to cause clothes to fade or distort, while dry cleaning relies on organic chemical solvents that can be washed without water, but dry cleaning takes longer and more often involves chemical solvents While Casa Di air wash is a new high-end washing method, it does not rely on water and organic chemical solvents, but through the variable temperature steam and strong wind to clean the nursing clothing because there is no direct contact with water, it is not used Chemical solvents, so not only will not damage clothes, causing harmful residues, the variable temperature steam will also restore the activity of clothing, so that clothes become fluffy and smooth in the strong wind, clothes, dust and hair debris will be cleaned For high - end apparel such as mink, silk, cashmere and leather, the air wash can not only remove odors, mites and dirt from clothes, but also make clothes more full and smooth with more beautiful colors.
If you say that washing to meet the basic needs of the washing, washing to meet the people at a higher level of washing, more professional washing needs, and air wash to meet the consumer upgrade context, the user of fine care, custom wash outbreak The demand for high-end care can enter the family to go, with a breakthrough significance.
Air wash will give users what kind of value?
Dry cleaning is the only choice for high-end professional grooming for a long time prior to air-cleaning, but there are many hidden problems with dry cleaning, such as the complex process of dry cleaning, the use of chemical solvents, the inability to do many garments together Therefore, in addition to the high cost, it also poses a hidden danger to users' health - sterilization, cleaning and dry-cleaning domestic use of chemical materials such as disinfectants and organic chemical solvents are listed by WHO at the end of 2017 as 2B Carcinogenic substances list, long-term exposure to chemical materials required for dry cleaning, there is a carcinogenic risk Therefore, the user, the seemingly high-end professional dry cleaning mode, time-consuming and costly things, there are still health risks, There is no choice under the option.
The appearance of Casa Imperial airwash breaks this situation and offers more options for the high-end crowd - which allows users to enjoy better and safer high-end personal care at home while high-end home users After choosing the air wash, washing down like high-end clothing such as down jacket, mink velvet, leather, no longer wash, you can complete the care at home.
Subversive innovation, in addition to imagination, have the ability to achieve technology
From the Kassa Air wash it can be seen that an advanced technological innovation is enough to trigger a dramatic change in the user experience that can even subvert a traditional industry. Examples of such disruptive innovations are rare, but whenever they occur, To shake an industry, such as 2007 iPhone bring multi-touch technology turned out to completely subvert the mobile phone industry, creating a great era of smart phones.
Therefore, any enterprise can hardly gain a competitive advantage in the future if it only follows the traditional R & D process, and it must be bold imagination, hard innovation, and the idea can be realized through technology only before the disruptive technological innovation It is possible to achieve subversion. 卡萨 帝 air wash is just another case of subversion and innovation in the home appliance industry. Looking at the entire Chinese technology industry, disruptive innovation is still relatively rare, but also needs more subversive courage. Only in this way, innovative thinking and To achieve the coexistence of technology in order to keep up with the pain points of consumers to accurately capture the changing needs of consumers with a forward-looking vision to develop products to meet user needs. 卡萨 帝 is the representative of this brand, according to public data, Above the washing machine market, Casa Di accounted for up to 72%.
From a macro perspective, China's consumer stratification has begun to emerge, and more and more consumers are able to consume high-end products, but real high-end products in the market are still scarcer. Casa Di has always been a disruptor's gesture of breakthrough from technology and products , So that consumers feel valuable products, can effectively obtain a better user experience and this subversive breakthrough path, but also other aspiring to move towards high-end brand should take the model.