Savvy Jews say that in the world women and children make the best money.
'Know' on a discussion of 'negative ion hair dryer in the end is not a gimmick' posts are very popular, many technical god from physics, chemistry and other disciplines of professional point of view of the working principle of negative ions, that its greatest role is to enhance the premium blower products However, the technical meticulous can not resist women's enthusiasm for the beautiful, in the Jingdong Mall page, the price of 399 yuan Panasonic main push entry-level water ion blow dryer evaluation over 70,000, and various types of ion hair dryer from 200 Yuan to 1,600 yuan, has its own wide range of fans; in a price of 2,990 yuan Dyson Technology Hair dryer Comments page, the number of evaluations reached 44,000. A 'know almost' God of Technology commented: If you ask me it 's not worth it, I'm not going to make a conclusion, because I can not understand what women are thinking in order to be proud of a bag.
Attack of the beauty appliances
According to the latest IBISWorld analytics data, China's cosmetic appliance manufacturing industry reached US $ 10.2bn in 2017, up 6.9% YoY in the past five years, with a strong annual compound growth rate of 9.2% CAGR in China The continuous improvement of living conditions and people 's continued attention to health and appearance have boosted the market, with an average annual growth rate of 11.1% in China' s domestic appliance market in the past five years, meanwhile, exports have also played an important role.
IBISWorld predicts that the average annual growth rate of China's beauty products sales volume is expected to reach 7.8% from 2018 to 2022, and the distribution channels in this industry are also increasingly widened. In addition to the traditional department stores, chains, supermarkets and grocery stores, As well as specialty stores have also become its important distribution channels. 'Including Philips, Flying Branch, Superman and other large manufacturers began to have greater potential for growth in 34 markets set up distribution channels.'
2017 'double 11', Xiao Wu 'chop hand' a long grass has long hair dryer, various concessions down, starting price of about 600 yuan, 'This is the most expensive I bought a hair dryer, but In terms of appearance or the effect of use, I think the value of this price. 'As a' rental house ', Xiao Wu like to buy some can improve the quality of life without taking up space of small objects,' This hair dryer power, 6 wind Mode, two kinds of ion hair care. My long hair 5 minutes to blow dry, and bright and supple, there is no static electricity. Another point, before the ordinary hairdryer, after blowing face feel a layer of oil, need to wash A face, but with this product, completely eliminate this phenomenon.
In Xiao Wu dresser, there are several different types of beauty appliances including cleansing, steamed face, hairdressing and massage, ranging from tens of dollars to several hundred dollars. The results are mixed, but for each New products, can make me feel good.
Expanded market players
When it comes to home appliances, people seldom connect it with 'beauty', but Japanese appliance makers struggling in the downturn that year have seen tremendous business opportunities from women's beauty products. They have developed a series of household appliances aimed at women Products, ranging from high-tech hair dryers to steam fume applicators, from electric eyelash curlers to comfort massagers.
As Japanese companies in the field of female beauty's first mover advantage is not available in other countries, many foreign buyers favor of these products have increased, while the Japanese beauty of small household electrical appliances has become the first stop of many foreign women Haimo.
A report presented by Nomura Research Institute in Japan shows that in 2010, Japan's beauty appliance market is estimated at 120 billion yen and by 2015 it will have reached 173.2 billion yen.
Ya-Man, a beauty-based appliance maker in Tokyo, said spokesman Yumiko Matsuyama once said that consumers are not motivated to buy eco-friendly TVs, energy-saving air conditioners and other products, and appliance stores require something new To boost sales, while beauty appliances have the potential to grow markets by attracting female customers. '
She pointed out that the traditional beauty-related electrical products are usually used by professionals in the field of beauty and hairdressing, but from about 2008 onwards, home beauty appliances began to enter the consumer received favor, and in the past few years, the market continued accelerate.
Yoshiyuki Nanba, general manager of beauty and lifestyle at Matsushita Electric Industrial Co., Ltd., said: "Consumers are becoming more health-conscious and pay attention to their appearance, and at the same time, The more women come into the workplace, the more the beauty products become essential for their grooming, and the more they become beautiful motivators compared with housewives.
'In 2008, Panasonic launched a sleeping-type wrap product, many consumers are attracted by this idea, in 5 years time, this product sales reached 700,000 units, the beauty appliances, it is a huge Success, but also become the Matsushita Group decided to enhance the share of beauty appliances an important opportunity.
Nowadays, Matsushita Beauty Products' flagship products include hair dryers, hair curlers, face compressors, skin rejuvenation devices, etc. The trend is to make the product emit negative ions to keep the hair healthy and the skin moisturized.
In the South, the definition of beauty appliances should be very broad, and "products that can maintain human health should be part of that category." For example, steam goggles - the steam goggles from Panasonic are like futuristic goggles, The product can achieve 40 degrees of heat, so that the wearer feel the eyes covered with a hot towel, but it also can produce vibration massage effect, 'for the relief of eye fatigue, activate the blood circulation around the eye to keep the eye skin delicate and very Benefits.
In the world's three major consumer electronics show - CES, IFA and AWE - Matsushita strongly promote their own beauty electrical products, the AWE2017, Matsushita set up a special beauty appliances Booth at the same time to the National Goddess Gao Yuanyuan to help out, 'nurture health An important part of the beauty products overseas market is to seize the Chinese market. 'And as early as 2015,' Matsushita - Chi Mei experience space CLUXTA 'has landed in Shanghai, which is set up by Panasonic, a female-oriented O2O high-end beauty experience Museum , To help consumers experience Matsushita beauty products - 'Let the beauty of fashion women in the elegant space like the glory of crystal'.
Masaru Mieda, head of Panasonic's beauty and health-related product marketing team, said: "As appliance manufacturers compete more and more and Korean companies are occupying the market with their cost advantages, we need to have a core that they did not do Business. '
However, with the rise of the beauty home appliances market, more and more enterprises are aware of the business opportunities and numerous giants such as Philips, Sharp and Braun have joined the event. In 2017, South Korea's Samsung and LG have also tried Water Beauty Appliance - Samsung Electronics launched a home skin care and portable skin tester at CES2017 and announced the completion of trademark registration and product launch preparation; while LG did not know anything about it, September announced the launch of household beauty instrument brand Pra.L, and once released four products first to market.
At the beginning of 2018, SKG, a domestic small household appliance brand, announced that it would 'move from a traditional household appliance to a cross-border beauty appliance' and put forward a brand slogan 'to make everybody young and 10 years old', said Liu Jie, chairman of SKG. 'The company will focus on middle- Focus on skin management, health care management of the two major areas, is trapped in the urban sub-health and beauty consumer black hole anxiety consumers to provide a complete solution to health and beauty.
However, some industry observers also pointed out that at present there is no clear definition of beauty products in the country, 'we generally categorize them as small household appliances or health appliances.'
As for the various effects proclaimed by beauty appliances, Lu Jianguo, director of China Household Electrical Appliances Research Institute of Health Appliances Analysis and Testing Center, said in a reservation, "Many products are mostly conceptual gimmicks, and the effect of comfort is greater than the actual effect." He reminded consumers In the purchase of such products to be concerned about the brand and whether the relevant technical testing and certification, 'big brands of products and technologies before the market is well-proven to ensure that it works.' Such as Panasonic's nano-water technology is Its upgraded version of silver ion technology, introduced more than a decade ago, has been validated in refrigerators, air conditioners, air purifiers, etc. Nanometer water ions avoid the risk of high concentrations of silver ions in the board, sterilization, in addition to static electricity , Moisturizing, etc. Nowadays, many products that claim to have beauty effects are launched by enterprises, and he also mentioned that the newly revised "Standardization Law of the People's Republic of China" in 2018 was put into effect and strengthened the products Promulgation of the provisions of technology, consumers buy products have the right to require enterprises to issue a certificate of relevant technology.
Byron's poem says: 'She walks in beauty, like the night Of cloudless climes and starry skies (she walks in the glory of the United States, as the night sky is cloudless and star-studded!)' For the home appliance maker, the beauty of women is indeed Glittering, however, glow is more gold that is to be mined in the face of the growing market demand, companies need to devote themselves to research and development, with truly quality technology and products to dress up the world's Half the Sky!