From the end of December 2017 to the beginning of January 2017, Changhong Air Conditioner has held more than 10 summit start-ups in 2018 throughout the country, and the on-site fund-raising has far exceeded expectations. Changhong Air-conditioner successfully took the lead in seizing market opportunities and laid off its sales in the new year in advance.

Air conditioning industry in recent years rapid growth, mainly reflected in the product structure upgrade, production and marketing model changes, marketing innovation, 2017 cold year, air-conditioning market is explosive growth.As the first and second-tier market replacement needs and 34 markets Outbreak, air conditioning market is still vast room for development, but for the brand, product, marketing, channel construction and other aspects of the pressure.

Changhong air conditioner domestic market for three consecutive years the scale of growth over 30%, the overall shipments exceeded 4.5 million units in 2017, the total retail sales growth of 58% to become the backbone of the development of the domestic air conditioning industry. 2018 Changhong air conditioning to comply with market upgrades , Product upgrades, the trend of consumer upgrades, from the product, brand, channel, market, service and other aspects of force, closely around the 'product leader, homeopathic, system efficiency, Tongchuang sharing' new push policy , Selling high-end, adjusting structure to ensure that Changhong air-conditioner in 2011 to achieve steady growth, to achieve its market position and brand status of the leap.

Artificial intelligence to strengthen boutique strategy

While the scale of the air conditioner market has reached a new peak, the trend of consumer upgrades has become irreversible. In 2017, the first class air conditioners, frequency conversion, artistic appearance, intelligence and other subdivisions have shown different growth rates, especially in January 12 In the market, the tendency of this kind of consumption upgrade becomes more obvious and will become the mainstream of consumption in the future.Under this new pattern of the industry, the manufacturers will continue to exert their force around the product upgrades of intelligence, health, energy conservation and comfort, Make a product reserve for the upgrade of consumption.

With the advent of smart appliances in the context of 'Internet +', especially the rapid rise of 'artificial intelligence', the air conditioning industry is ushering in a landmark change.

Under the leadership of Changhong Group's "New Coordinate" smart strategy, we will gradually improve the industrial layout of smart devices and application services based on home internet around smart, networked and synergistic Changhong air conditioners to enhance the market competition of terminal equipment and service products Force, to achieve from a single business products to the operation of 'smart devices + application services' transformation, Changhong air conditioning to become the industry's most competitive provider of smart home products and smart lifestyle service providers.

With artificial intelligence as the fulcrum Changhong air conditioning upgrade

2017 Changhong has launched the artificial intelligence voice on the chat Q2F series Guiji, artificial intelligence voice chat Q3N series of hang-up, artificial intelligence Q3Ts series of intelligent eye guns, a sought after consumer hot spots in the traditional home air conditioning structural upgrades at the same time, Changhong to "home + new category" to vigorously cultivate home central air conditioning, air purifier market position, early layout of home central air conditioning that can be a large market, at the same time with air purifiers to bring synergy effects of air conditioning.

In the era of "Internet +", Changhong Air Conditioner also cooperates with Suning and Jingdong to make use of big data and online and offline platform resources to achieve new breakthroughs in smart devices and Internet terminal services by complementing each other's advantages and mutual benefits.

Quality strategy is still 2018 Changhong air conditioner implement the product guideline, focusing on intelligent image recognition, gesture recognition, voice recognition; comfortable comfort from the comfort of PMV control, fresh air, moisture-cooled six core technology will be fully upgraded Changhong air-conditioning Quality and functionality, to create a young Changhong air-conditioning, fashion, smart, healthy qualities, to create intelligent air-conditioning leader image.

'New long beautiful' leading channel innovation

The rapid development of mobile Internet has brought tremendous technical and intellectual impact on traditional enterprises and industries. Not only is product innovation breaking the tradition, but also it is overturning the traditional business model and business logic.

Since the beginning of 2014, Changhong Air-conditioner has taken the lead in opening up the curtain of Internet transformation in the industry and determined the development direction of 'traditional business + internet transformation.' From 'Juhui Mall' to cooperation with Yi Tian E-commerce, On the wings of the Internet to achieve the integration of online and offline business transformation, while O2O business from the free platform to expand to third-party platform to open up the last mile of rural e-commerce.

New Nagato life Museum renderings

New Nagato Life Museum to create a new smart terminal

In 2018, Changhong Air Conditioner revolved around the two transitional directions of 'Internet Transformation' and 'Value Transformation' to innovate the business model in the Internet era, pushing new sales and selling together with distribution partners to realize the transformation to value management, in which Changhong Meiling Smart Life Pavilion 'is the first shot in the transformation of the entire Rainbow Channel in 2018. The New Living Museum is the core of Changhong's revitalization of its own channels under the environment of fierce market competition and the Internet + accelerated transformation. 'Entity retail stores + e-commerce + mobile Internet' as the core, through the integration of online and offline, to achieve 'people + goods + field' seamless docking, the establishment of a new retail model.Compared to the pre-Changmei stores have been brand new Definition and upgrading of the six new models: the new SI image, the new product category, the new business model, the new business model, the new management model, the new support policy.Compared to the current business better stores more ' New ': more Internet, more intelligent, more value-added, the introduction of smart stores, smart products, smart experience, the traditional store operating mode to conduct a comprehensive innovation and beyond.

'Great Lift, Great Leap' This is the keynote set by Changhong Air-conditioner for 2018. The market scale of air-conditioner is innovative, the competition of products is high-end, the younger user group is more difficult and the profitability of the industry is only increasing. In the new pattern of industry, Changhong On the basis of maintaining stable development, we are accumulating energy with more disruptive measures in products, channel construction and marketing innovation.