Comparable to the “Speed and Passion” movie with integrated stoves, HKUST’s integrated kitchen in Haining, Zhejiang province, first doubled its performance year-on-year, and its investment report increased by 300% compared to the same period of last year, setting a record for enterprise development over the years. Good results, showing a hurricane and sudden growth.
Figure 1: 2018 HKUST Integrated Kitchen National Dealer Annual Meeting Site
During this period, HKUST has also adopted a series of trainings and exhibitions, terminal channel expansion, the signing of the Yangguang contract, the acquisition of honors, management and cultural upgrades, and other positive measures, conveying the company's passion for rapid growth and surpassing of the industry in 2018.
As Cao Yujie, chairman of HKUST said, at the current development trend, the existing production capacity of enterprises can not meet the rapid growth trend.Therefore, in October 2017 in Haining Economic Development Zone planning 300 acres of land, 700 million investment Yuan to build two new production base is expected to be completed after the production capacity will reach 300,000 units. 'To this end, we deliberately examined the side too, the boss of the intelligent appliances factory, our new factory must be built in accordance with the requirements of five-star, modernization Garden-type plant, a higher level, a higher standard of mechanization and intelligence, aiming to build the kitchen industry benchmark within the advanced factory.
Figure 2: Cao Yujie, chairman of HKUST Electric Co., Ltd.
Obviously, the booming speed and passion of struggle, at the peak of the HKUST revealed its confidence in the future goal of building a national brand in the Haining Haizhou Hotel on January 18 held at the annual meeting of the National Assembly of 2018 subjects , Zhao Jinzhou, executive vice president of HKUST, took the floor to speak out and planned the new year. It outlined the strategy of "God can enter the sea and empowerment" and sought to continue to make progress in 2018 in terms of brand name, corporate depth, channel coverage and operation dimensions. Bigger break faster.
God into the land, the brand should also play a stable base
As a good company in the planning layout must have both high and deep depth, to occupy place also cut, this is a major integrated kitchen in 2018 to achieve strategic breakthroughs first emphasized, good to their own brand of care And landing on the floor.
'God,' is to enhance the brand height and influence of HKUST; and 'into the ground', we must down-to-earth, work on the ground, the foundation to lay a good foundation. "Zhao Jinzhou interpretation of this fact in the past year and already The coming year, HKUST has always insisted on cutting in from these two dimensions, constantly improving the sound quality and solidarity.
Figure 3: Zhao Jinzhou, executive vice president of HKUST
Brand level, the integrated kitchen stove frequently moves through CCTV CCTV CCTV to increase the exposure of corporate image frequency, "exchange space", "space model", "home to eat," "a wealthy" and " CCTV tyrants mode; the same time, integrated stove top ten brands, the top ten after-sales service industry, the national high-tech enterprises gains gains for the HKUST products and services to make great progress in all efforts to prove.
In 2018, it was clear that BTS was bombarded with "air advertising." At the meeting, enterprises signed contracts with big hot media platforms like Baidu, Today's Headlines and Tencent Media to reach strategic cooperation and build an Internet reputation. Meanwhile, in view of the Internet + Under the current era, people are fragmented and diversified in information reception. Therefore, HKUST is determined to continue to increase the frequency and intensity of the original delivery of IP traffic entrances such as high-speed trains and airports that travel more frequently to higher-speed trips.
Figure four: HKUST signed a popular movie star Ma Yijie endorsement of the image, build national brand
In particular, this major announced its cooperation again with the popular movie star Ma Yi-chan as a new image endorsement in 2018, which is healthy, stylish, loving, public-spirited public image and HKUST brand image highly consistent, not only for both the HKUST products both a positive Energy and people-friendly property, but also to make the integrated kitchen in the minds of consumers in the national brand from the temperament further.
In the corporate marketing floor, HKUST also started some groundbreaking 'in-depth' in 2017: promotion of store image upgrade, over 300㎡ corporate theme new showroom completed, enhance after-sales service to ensure the timely release of accessories, ensure the quality of warranty , Achieved many results.
The most significant point is that in the past year, KUST conducted an uninterrupted nationwide offline activity that was eventually reflected in the outcome of the investment, including the Shanghai Beijing Beijing three major exhibitions, the dealer G20 summit, eight national events, Regional alliances, factory purchases, brand alliances continue to help the 'speed' of HKUST. "The strongest growth rate in HKUST's history is largely driven by a series of channel expansion activities." Zhao Jinzhou frankly, it is These moves take place of the move, for the continued development of enterprises solid foundation of the network.
Under the sea empowerment, new channels to expand economies of scale
Naturally, it is necessary to go a long way in development instead of playing a part-time war. To achieve a solid foundation of channels and continuous investment in the business of selecting businesspeople and businessmen is only one of the battlefields. In Zhao Jinzhou's opinion, the meaning of 'going to sea' In addition, e-commerce channels, factory channels, new channels and capital channels are all based on the profitability of existing franchisees and are waiting for our dive.
Such as HKUST, which is one of the largest self-operated e-commerce providers in China by HKUST in 2017, with 258 million active users, will undoubtedly bring more high-end and high-quality consumer groups to HKUST's brand and further expand its potential in the domestic market, Electricity business to bring more breakthrough sales.
In addition, according to the author learned on the scene, HKUST is still active in the capital market at this stage, get a new business license, the company completed the renamed, HKUST completed the first round of share reform.At present, the new three board landing is active In the process of preparation, the expansion of the capital market not only injected more confidence to HKUST distributors, but also undoubtedly brought better market returns and broader investment prospects for the enterprises.
Figure five: HKUST integrated 2018 new products, in terms of value, intelligence and security protection to go further
At the conference site, HKUST also released four new products, 800 steam box integrated stoves, K3 electric commercial integrated stoves, new Yat-color integrated stoves and intelligent integrated stoves for the first time. According to reports, for the main 'science and technology are different' The core of the HKUST, these four new products have done different functions: 800 steam box models on the use of the kettle into the air more smoothly, the intake more smoothly; new Yi Cai models are designed to flip the adjustable angle, so that The effect of cage smoke is more ideal, and meets consumers' demand for quality life in intelligence, practicability and operability.
According to Cao Yujie, chairman of the board, the product is the cornerstone of enterprise development and the survival experience that can survive without compromise. 'In the face of product development, we have to give people and money to give money. Only one goal is to Products do fine and fine.
Finally, when discussing how to empower enterprises, Zhao Jinzhou elaborates on the aspects of business training, promotion of urban operation mode, training of store professional managers and establishment of provincial operation centers, etc. In his opinion, how to establish a set of Successful operation of the mechanism to copy success, and then to achieve economies of scale, it is necessary to delegate to the fish, but also to delegate to the fishing.
To this end, HKUST has introduced a third party to carry out strategic cooperation and learn from Haier's production mode in its suppliers and production management chain, investing heavily in ERP systems. Introducing the Aydin software system to achieve fine management of sales orders, thereby enhancing the economic efficiency of enterprises and further enhancing Business efficiency.
A series of initiatives, meticulous to all aspects of business operations, brand, marketing, channels, products, etc., constitute the rapid development of science and technology in the future integrated market camp and elements of rising.As some industry analysts predict, During the golden five years, during this period, the brand camp is also facing differentiation. It is necessary to seize the potential of the industry to accelerate. There is no doubt that it is taking the lead in becoming the industry leader Camp and accelerate the run.
