In the fast-growing integrated cooking industry in recent years, Martian Kitchenware Co., Ltd. (hereinafter referred to as Martian) is a star enterprise that must be mentioned.

Not only because it has a distinctive brand name, but also in a short span of seven years from latecomers to become the industry's leading brand, the domestic kitchen industry has become a real black horse, most of them the industry It is commendable that the Martians are often able to bring innovation and guidance to the integrated cooking industry at the product level.

Since the development of the Martian products, we can not count the products so far. However, with the core orientation of high starting point, high demand and high standards, we can make every product that is worthy of the best and enjoy a high reputation in the market. Now, By the seventh year, the integrated kitchen product structure has been very clear.First, the traditional integrated kitchen represented by the X7, and the second is the steam box integrated kitchen that continued to be hot after its launch in 2015.

In the past 2017, these two major types of products were close to fifty-five percent of the sales of Martian cooktops, and apparently steam box products are clearly superior in terms of development momentum.

In fact, this is also in line with the trend of the entire integrated stove industry in the product, especially in the wave of consumer upgrades, steam box integrated kitchen more in line with the pursuit of a new generation of consumer groups personalized, differentiated and high-end needs .

Among them, whether it is a traditional integrated stove set hoods, gas stoves and disinfection cabinets, or in the next cabinet with a large capacity steam box emerging products, Martians has always been to meet the needs of users as a guide in the product Design, function and quality has gradually become a vane of the development of the industry.

As we all know, launched in 2012, integrated stove X7 has been a Martian's 'machine king' products.It is both the first access to the Chinese kitchen and electrical industry in 60 years the German IF gold and German red dot award-winning products, but also the most popular sales of Martians Of the products in each of the 100 units sold in Taiwan, there are 57 units from the X7. More importantly, the emergence of X7 to create an integrated kitchen design direction and gradually change the integrated stove industry has long been less emphasis on design And the value of the problem, so as to create a bulky, non-aesthetic industrial products to meet the user aesthetic, to meet the actual needs of users of emerging kitchen appliances.

'We not only integrated stove as a separate product, but based on the entire home environment to grasp the attitude of consumers, for which we have invited from the Netherlands, Japan and other internationally renowned designers to design products, and then One of the hardest parts of getting to the ground by a company's team and mass production is often the hardest part of this. The X7, for example, has its biggest feature in the arc's original radian design, but different curvatures create appearance and performance The difference between the two, how to achieve the best balance between the two, which is the most painful place we feel. 'Martian product designer Zhou Zhangling, for example.

There are thousands of options that could have been lost in the early days in order to achieve an ideal result. However, we are already accustomed to the rhythm of our products and will do our best Go to the ideal solution to achieve. 'Zhou Ling further said.

In fact, Martians are more likely to use progressive, spiral design ideas when upgrading their products. The best example of this is the upgrade from a traditional cooktop to a steam box.

The reason why we want to change the combination of stove development more than ten years inherent in range hoods, gas stoves and disinfection cabinet combination, equipped with steam box in the lower cabinet, mainly in the end consumers have such a demand.According to a consumer survey data show, 34% of integrated kitchen users would like to add the function of steaming in the integrated kitchen. In view of this, the Martian could feel the stones across the river without any successful cases and overcome the small capacity of the independent embedded steam box , The operation is complex and painful point of use, based on the traditional products X2 introduced X2 steam box models, to achieve a new breakthrough, not only created a new category of integrated kitchen division industry, but also take the initiative to carry integrated kitchen Functional and structural upgrading, iteration upgrade industry banner.

Subsequently, Martians have also introduced a variety of X2Z, X7Z, X3Z and Q5Z variety of steam box products, formed in the product positioning from high to mid-end multi-model coverage, in the channel from offline to online in a differentiated layout .

In the past 2017, the Q5Z became a further focus of the Martian creation. It was born out of the Q5Z's flagship Fusion Appliance Q5, the first of a series of Martian integrators Straight plate automatic turning products, fully demonstrated the beauty of metal and Seiko, upon its launch was hailed as the highest value of a product of the Martian, and won the German IF Award in 2017. New fusion aesthetic trend of the Q5Z Full from the user point of view the actual use of cooking, operation, cleaning, etc. to achieve 'steaming' peace of mind.

It is not difficult to find that it is not only necessary to ensure the value of Yan and fashion but also to be first class in terms of function and quality, which is the most important two main lines that Martians are making of products. Zhou Ling told reporters that the Martians are doing When the product will learn some advanced concepts in automobile manufacturing, 'We first want to make a differentiated product, and then slowly explore the overall feeling of the product in the home environment, the final show is the consumer After seeing the product can have a stunning feeling. 'Zhou Ling continued.

Today, after a series of explosion-proof products are launched one after another, the Martians did not relax further in the product promotion and started to cooperate with BMW's design team. In addition, The spirit of the product extends to the development of related products such as dishwashers, integrated sinks, etc. As Zhou Ling said: 'We, Mars, are all products of which they are digging workers, and only take the trouble to work tirelessly Every aspect of the product to dig deep, the inspiration will be like Oasis, slowly coming up.