December 26, Olin launches a new net wash sink in Shanghai.

As a sink industry leader, every time Olin innovation, can become the sink industry focus of attention.Newly released Olin net wash sink, sink, kitchen washing function as a whole, focused on creating a family health washing center for While Chinese families brought about a new experience of life in the kitchen clean-wash era, they also re-opened the new revolution in China's sink industry.

Olin Group Chairman Xu Jianguang

Grasp the pulse of consumer upgrades adhere to the needs of users under the innovation

'Consumer upgrading era, how deep understanding of life, how high the level of production innovation', said Xu Jianguang, chairman of Olin Group.

The convening of the 19th Plenary Session of the Communist Party of China marks an era in which China has entered a new beautiful life, an era of industrial upgrading, and an era of escalation in consumption.

Live experiment

According to Xu Jianguang, the new era of longing for a better life Specifically, consumer upgrading is characterized by the pursuit of high quality, personalized and experiential consumption, with intelligent innovation as the core and quality of life as the key. Consumption Upgrade In pursuit of high quality and personalization , Experiential consumption is characterized by intelligent innovation as the core.It also has an important feature is the change of consumption level, 85 after 90, 95, is becoming the main force of social consumption.

'Today's consumer market is like an era of hot weapons, if the thought of using cold weapons era, will be farther and farther away from the times, can only be eliminated by consumers.' Xu ​​Jianguang said, 'In this era of mission, we have to Study life, study the pain points of consumer life, listen to the voices and needs of consumers, focus on the original innovation, or innovation will lose the bright spot, can not find the point of development.

Live Demo

As a leading fashion and healthy brand of life, Ollin's key words, is still the beginning and ingenuity, consumption to meet people's longing for a better life, this is the beginning of Olin's heart.To achieve this goal, The focus and original innovation, how to put Olin's original heart and ingenuity, they as a common center, which is based on innovation in consumer demand, if the former kitchen and the consumer, just the place to cook, and now the kitchen Then returned to the people for health, emotion, aesthetics appeal.

'We should listen to the voices of the consumers and listen to their needs.We should not make the supreme products as long as we keep the upgrade of our products and grasp the pulse of the upgrading of the consumption.When we find out where the main consumers are, what is most concerned about by this group.'

Olin Sink Innovative, to respond to consumer awareness of the sink, a simple piece of hardware to do the first line of defense safety, Health China provides Olin wisdom and Olin solution to meet the Consumer pursuit.

'We opened up the pain points needed for consumers' true health, and Ouyang's simple philosophy pursues more to push 'what the user needs and what we develop for the user.' "Xu Jianguang often sits in the kitchen for half a day at midnight, There are some places that can be changed, and some places are not comfortable to use, there are some places where the use of pain points, or children sometimes mischievous, or the elderly is easy to use. 'Sum up in a word, How deep is your understanding of life and how highly innovative your production is.

Xu Juguang said that the above two points are throughout, companies do not study life, do not study the pain point of consumer life, you can never find the bright spot of innovation and the real power point.

experience zone

Promote healthy family diet, the guardian of healthy eating

In 2015, after the Plenary Session of the 19 th National Party Congress, China first proposed a healthy Chinese health strategy, which Premier Li Keqiang put forward in his report on the work of the NPC and CPPCC two years ago. Health is the basic demand of the masses.

Kitchen healthy entrance is water and ingredients.Orleen to the best of the two key ports of food and water check.Traditional sink function is to wash vegetables, wash fruit, wash rice, and now Olin to create a healthy diet washing center.

Prior to this, Olin launched a water purification tank, which brought the sink into the kitchen appliance industry. The newly announced net wash tank is constantly upgrading the sink to a healthier consumer product and providing a solid and powerful Olive Wisdom and Orin's solution, Innovative R & D responds to innovative lifestyles.

In Xu Jianguang's opinion, the family diet is healthy and the kitchen is the real entrance. The ingredients are washed daily and people can eat healthy.

'With good air and healthy food, we can be the guardians of a healthy diet. What are the tools we take, what kind of products come out, and we provide the best ingredients and water for our people? The port must grasp. 'Can be said that Olin allows consumers to have more love the kitchen grounds, making the home a better place, which is Olin's goal, but also the goal of Xu Jianguang.

'The future has come, we live up to it, made in China to China Zhi-made, Olin should artisans play to the extreme, to create a world-renowned Chinese business card.'