On January 16, the first investment conference of Changhong Meiling Smart Living Museum was held in China (Mianyang) Science and Technology City. The official launch of this project has triggered the first shot of Changhong's omnichannel changes in 2018 and also means Changhong In the lead appliance industry in the future development of the road has taken a historic step.
Channel transformation opens new retail era
In the past year, new retail based on the Internet has gradually entered into the consumer's perspective. Manufacturing industries such as Changhong are also pushing forward their implementation.
A month ago, the long-term living museum investment information has been 'brush burst' appliance circles.It is understood that the Chang-Mei Living Museum is Changhong based on fierce market competition and the Internet + accelerated transformation of the environment, to re-establish the core of self-built channel Move.
The combination of online, offline and logistics will result in new retail. '' Cheung Mei Life Museum 'is based on the' physical retail store + e-commerce + mobile internet ', through the integration of online and offline, Field 'seamless docking, the establishment of a new retail model.' According to Yang Jun, general manager of the United States store operating platform introduction, compared to the previous long American stores to conduct a new definition and upgrade, that is, six new models: the new SI Image, new product category, new business model, new business model, new management model, new support policy.Compared to the current business better stores more 'new': more Internet, more intelligent, more Value-added, the introduction of smart stores, smart products, smart experience, the traditional store operating mode for a comprehensive innovation and beyond.
New Nagato life Museum renderings
Yang Jun said, '' Long Life Museum 'for the channel to provide customers with newer, more complete and more grounded system solutions so that customers can better survive and sound management, access to a broader space for development and profitability. '
'Customer-centric' operations help share the future business opportunities
It is understood that Changhong Living Museum will provide customers with new policy support and comprehensive assistance measures from the customer store location - store decoration - product layout - opening promotion - daily management - system guidance - follow-up service, "one-stop" Solve all problems, the monthly manager subsidies, quarterly large-scale sales, annual scale rebate, multi-level, three-dimensional, point to point solution to customer problems.
In order to enhance the operational efficiency of customers, Changhong has set up a brand new system of information flow, capital flow and logistics integration. It has also established a full-channel O2O network to open up shop and shop operators. Through Changhong's official website, Guanwei Mall, Communities and other Changhong own online platform and integration of external third-party user traffic platform, the use of LBS positioning technology, precise drainage for the offline store, incremental; micro-class learning system, the Changhong corporate culture and product training, promotional information, Marketing policy, case sharing, market development and other information, through a unified mobile terminal, Internet tools for integration, to achieve real-time interaction of information.
According to reports, Changhong not only provide living museum customers with the latest products for the entire category, designed for products, but also the introduction of smart home, mobile phones, 1919 alcohol direct marketing, advertising ads, Falcon UAV, music balance car and other value- Fully integrate the resources of stores, talents, operations, systems and user traffic, build an open platform and share the future business opportunities of marketing with customers through deep strategic cooperation with external brands.
New Nagato Life Museum to create a new smart terminal
According to Yang Jun introduction, the future development of the United States Life Museum 'trilogy': from 2018 to 2019 to achieve joining, expanding the number of customers and improve customer quality, increase customer profitability; chain 2019-2020, the country's long beauty Living Museum grid, interoperability, chain, group development; 2020-2021 capitalization, through capital bonds and customers to achieve mutual trust and cooperation, to create higher customer value.
Analysts pointed out that 'new retail' is undoubtedly the future direction of retail development, the United States life Museum 'people + goods + field' seamless docking, online and offline integration, enhance the user experience, but also further activate the enthusiasm of businesses.
