64-year-old Dong Mingzhu feel very young, but also want to do for some time.If Dong Mingzhu can not do so, go to Zhuhai Silversmith chairman is a good choice.
Zhuhai Silveredon, a promising new energy automotive company dominated by Dong Mingzhu, was recently put on the cusp of media reports that Zhuhai Silversmith was questioned for fraud and was beaten up by banks for banners, the allegedly involving billions Yuan, the latter allegedly amounting to a total of more than 1 billion yuan.Although Zhuhai Silverson subsequently responded that the debt is not that much, but one after another, entangled in the negative to Dongming Zhu's car dream cast a shadow.
Create a Gree two sustenance
Under the leadership of Dong Mingzhu, Gree was planning to rebuild a gigabit Gree as early as February 2013. In her view, only a five-year plan is needed to realize this dream and as long as 20 billion yuan will be maintained in the next five years However, the ideal plump, realistic sense of the bones, everything did not follow the established trajectory: 2016 Gree revenue of 108.3 billion yuan, the first three quarters of 2017 revenue 112 billion yuan.
After surpassing the threshold of 100 billion yuan, Gree experienced growth troubles. The goal of an annual increase of 20 billion yuan was severely hampered by the fact that the business relied too much on the air-conditioning business while the air-conditioner business faced ceilings. Diversified attempts to refrigerator, mobile phones, new energy vehicles to expand the direction.
However, for now, Gree diversified and unsuccessful, especially Dong Mingzhu personally endorsement of the phone, called "failure" are not exaggerated. From sales and impact point of view, so far can only be attributed to the phone arena End of the popular column. In view of this, although mobile phone are capacious, but not much Gree cell phone and Dong Mingzhu's foothold.
Making cars is another courageous attempt by Dong Mingzhu after the mobile phone.Auto automobile industry is now approaching a turning point in the corner overtaking. New energy sources and intelligence become the focus of chase, everything has just begun. This is a new force for the repairer, Great potential, many opportunities, once in a lifetime.Directive (to some extent, the performance of the Internet) reflected obviously rejected Dong Mingzhu, had to choose a new energy source as a breakthrough.
Dong Mingzhuo was operated by Gree Electric Power invested 13 billion yuan to acquire Zhuhai Silicone, but was rejected by the general meeting. But this did not make Dong Mingzhu adversity in. At the end of 2016, Dong Mingzhu pull Wanda Wang Jianlin and Jingdong Liu Qiang East jointly funded About 3 billion yuan, won a 22.39% stake in Zhuhai Silver Long.Thereafter, Dong Mingzhu not hesitate, two replenishment, becoming the second shareholder of Zhuhai Silver Dragon founder Wei Yincang.
In February 2017, Dong Mingzhu helped Greener Zhuhai Iron and Silver up to 20 billion yuan of cooperation, since then Zhuhai Silver Dragon began a crazy 'enclosure movement' in the next 9 months, Yinchuan Zhuhai almost monthly A new industrial park sign speed of various projects, from December 2016 to August 2017, Zhuhai Silver Long in Lanzhou, Nanjing, Tianjin, Luoyang and other places signed a total of 11 new industrial parks, of which 7 are under construction. According to statistics, the total cost of demand exceeds 80 billion yuan.
As a matter of fact, Zhuhai Silver's business in 2017 did not see a blowout due to Dong Mingzhu becoming a shareholder, but a crisis. In 2017, Zhuhai Silver Long set an annual sales target of 30,000 electric buses, but in fact only orders To 6000, far from the goal.
Finish leaving the two preparations for the layout
According to the public information, Zhuhai Silverson mainly produces electric buses, electric pickup trucks and electric commercial vehicles, and does not have the qualification and experience of passenger car production.
In order to produce passenger cars, Zhuhai Silver Long also had to rely on foundries.June 2017, Zhuhai Silver Long once announced a Guangtong SUV models photos, and later proved to be co-production with third parties, Zhuhai Silver Dragon only provide batteries, Motor and other accessories.In order to make up for the short board, Dong Mingzhu has also started the idea of veteran car company Tianjin Xiali.In September 2017, Dong Mingzhu led Gree team to visit Tianjin FAW Xiali factory, with a clear intention, but in the end did not do so.
Dong Mingzhu called 'gold buried in the sand' of Zhuhai Silversmith, the housekeeping skills are lithium titanate battery technology. In fact, knowledgeable people do not think this technology has much value. Although lithium titanate battery fast Charge, high safety, long cycle life advantages, but the same shortcomings highlighted, low energy density, poor battery life, not the mainstream technology of power batterys.The same size of the power battery used in the same electric vehicle, the use of ternary power Battery car battery life of 200 kilometers, the use of lithium titanate battery car only life 100 kilometers.Therefore, most electric car manufacturers do not use lithium titanate battery.For electric cars, the mileage is to measure the performance of the most An important indicator of its future market has a decisive role. In view of this, Zhu Dongyin optimistic about Zhuhai Silver Dragon is not so valuable.
Of course, if Zhuhai Silversmith can catch the express train of new energy vehicles, in the future may be able to carry Dong Mingzhuo to create a Gree Electric Dream .This is one of the reasons why Dong Mingzhu fancy Zhuhai Silverson .But for Dong Mingzhu , Perhaps the meaning of drunkenness is not wine, fancy Zhuhai Silver Dragon has a deeper meaning.
May 31, 2018 will usher in Gree general election, this year has 64-year-old Dong Mingzhu can continue to be elected chairman, it is not clear at the shareholders' meeting in May 2017, Dong Mingzhu on Gree power successors Shut up, and even said that this topic should not be talked about within five years, which highlights its desire to succeed any further, but on January 3, 2018, Dong Mingzhu guest CCTV Financial "trading hours" has another argument, She said 'I hope that young people can now be on top. If anyone can connect with them, it is the best time now.'
64-year-old Dong Mingzhu think he is still young, but also hope for a period of time.If Dong Mingzhu can not do as success, go to Zhuhai Silver is chairman of the board is a good choice.Zhuyong silver chairman Wei Yincang resigned in December 2017 The chairman of the board of directors, become a director, looks like Dong Mingzhu vacate the position.If Dong Mingzhu can successfully succeed Gree chairman, that Dong Mingzhu Zhuhai Silverstone merged over, making it a possibility of Gree subsidiary is quite huge, But also for the future sprint 200 billion Gree Club provide strong support.
Therefore, for Zhuhai Silver Dragon, regardless of whether or not to retain the position of the chairman of Gree, Dong Mingzhu has been "a red heart, two kinds of preparation," properly arranged .Of course, if you can stay for one year, for the integration of Gree resources Zhuhai Silver Dragon will be more useful, but how to circumvent the related party transactions and the transfer of benefits is Dong Mingzhu a new topic.