From August 2015 to January 24, 2018, Haier alone sold 10 million self-cleaning single-product categories in more than two years, which means that Haier already has 10 million self-cleaning users. On January 24, Haier air-conditioning Jiaozhou Internet factory information on the big screen, real-time display self-cleaning air conditioning production progress.With the big screen numbers jump from '10000000' to '10000001', Haier air conditioning the first 10 million self-cleaning program officially Start, and will be landing with 9 months.
According to industry online 2016, 2017 capacity data show that only 2 years, self-cleaning single-class industry has reached nearly 25 million units.Among them, Haier has been home self-cleaning air-conditioning reached 10 million units to The advantage of accounting for 40% ranks first in the industry.
Industry collective self-cleaning, Haier 'custom model' sales of 10 million units
In August 2015, Haier Air Conditioner introduced self-cleaning technology to solve the problem of air conditioner itself pollution, but also found a new growth point for the air conditioner market.In the field of air conditioner, Haier's self-cleaning air conditioner represents the healthy air upgrade, has become the industry to imitate Objects. Now, into the air-conditioned stores around the major brands 'self-cleaning', 'self-cleaning' and other promotional words can be seen everywhere in the data show that the past two years, self-cleaning air-conditioning market share higher and higher, the share of retail volume From 4.5% to 11.6% in only one year, the same year retail share also increased from 6.2% to 14.4%.
It is noteworthy that, Haier relies on the 'user-enabled' thinking of 'first user, after the order' to achieve self-cleaning air conditioner sales of over 10 million units.On the basis of self-cleaning, Haier also through large-scale custom platform COSMOPlat user participation , Iterative 'self-cleaning +' camp, to achieve a clean air-conditioning to the user to breathe fresh air ecological upgrade.For example, in 2016, based on customized needs of mothers and infants, Haier COSMOPlat was born to enjoy self-cleaning shellfish Less than a year and a half later, COSMOPlat also iterated a new ultra-quiet 17 dB ultra-quiet static-air-condition cleaner with a combination of air conditioners and purifiers.
After the advent of self-cleaning air conditioners, Haier first truly visible user interaction mode. Has launched a 'live shower', air conditioning blowing white towels, dirty air conditioning 1 cup of water, and net-free self-cleaning air conditioning introduced haze buses and other interactive demonstrations, Allow users to experience the role of clean air conditioning, stimulate their concern for the hazards of dirty air conditioners at home, universal health air awareness.
The second 10 million units, Haier to globalize self-cleaning air-conditioning layout
January 24, Haier air-conditioning Jiaozhou Internet factory, the production of large-screen scroll show the interactive data of 10 million users, while Haier also started the second 10 million self-cleaning program and will be in the next 9 Completed in the month, which will create the industry's fastest single product popularity record, speeding up self-cleaning Haier multi-category coverage, universal user and globalization process.
In fact, from the early air-conditioning machine self-cleaning, internal and external self-cleaning, intelligent self-cleaning, has now achieved 15 minutes of the whole house clean 'empty net one', formed a 'self-cleaning +' product camp. From hardware products into a user can participate in the ecosystem at any time, completed a positive cycle of self. Through the network based on the user's individual needs to provide active services, but also for the iterative upgrade network provided the direction.Currently, Haier since Clean air conditioning has 10 million users, becoming the most widely used, best-selling self-cleaning brand.
Since March last year, Haier self-cleaning to open the process of globalization. March 2017, Haier developed a self-cleaning air conditioner suitable for high temperature and humidity weather, localized production in Thailand; Haier's AQUA self-cleaning November listing in Vietnam , Thus Haier self-cleaning air-conditioning to achieve China, Thailand, Pakistan, India, Vietnam and other countries made in the just-arrived CES show in the United States, Haier also will be brought to the United States self-cleaning show net sector self-cleaning air conditioning, Air conditioning, kitchen air conditioners, new fans, such as a complete set of smart home nets, covering the living room, bedroom, kitchen and other real full-scene climate wisdom home air experience.
Analysis of the industry, 10 million is the size of the domestic household air-conditioning industry threshold, and Haier solely on the explosion of this clean-up, the overall sales exceeded 10 million mark, and its 'one-man' model focus on satisfying the user A better life experience needs, and through continuous iteration to enhance the user experience are inseparable.As an important part of the smart home, Haier air conditioning for the global air industry has set an example.