Whirlpool on the 22nd evening notice said it plans to terminate the implementation of 'annual output of 4 million energy-saving environmental protection high-end refrigerator expansion project', the project has a total investment of 366 million yuan, and still need to pay upfront costs 61.67 million yuan, Will be used for 'annual output of 5 million washing machines intelligent, frequency conversion technology transformation phase II' is expected to put into operation and generate revenue in 2019. Whirlpool said the existing capacity of the refrigerator to meet the market demand, the company in 2018 the main push refrigerator products Jupiter High-end products (mainly for export), the project will not affect the implementation of the termination of the overall performance.
Currently, with the concept of energy saving and environmental protection, the washing machine industry is gradually popularized, and the proportion of variable frequency products with better energy saving effect has been increasing year by year, while with the upgrade of consumer demand, smart, etc. have also become the key consideration for consumers to purchase washing machines. To the increasing frequency of washing machines and intelligent penetration rate, Whirlpool again in these two 'cutting edge' plus the code force.
In the announcement, Whirlpool (600983) analysis said that in recent years, due to the development trend of the demand market, consumers further upgrade the demand for inverter drum washing machine, the original inverter drum washing machine production capacity can not meet market demand, the company plans to implement this project , The current washing machine production line implementation of intelligent, inverter-based transformation at the same time, enhance their competitiveness, and further adjust the product mix and increase the production capacity of frequency drum washing machine; at the same time on the current washing machine production line stamping, injection molding and assembly of intelligent robots Transformation, optimization of warehousing, logistics and other facilities, the construction of washing machines intelligent factory.
As the world's largest maker of large home appliances, Whirlpool washing machine in the Chinese market share with the rise of Haier, Little Swan and other brands continue to be compressed.YeKang data show that in the domestic market, Whirlpool washing machine cumulative market share in 2017 1.90% share, lower than the same period last year.
Obviously, Whirlpool washing machine business in the Chinese market 'tepid' with its world Old appliances manufacturing and marketing companies 'identity' is not very consistent. Whirlpool or desire With this time intelligent, inverter-based transformation to enhance the competitiveness of its washing machine in the Chinese market, and then share the soup by the consumer upgrade and industrial upgrading triggered by the high-end washing machine market.