In the highly competitive home appliance industry, a powerful army robbed the appliance market big cake has become a "new normal." In the appliance industry has long been the Red Sea market, squeezed profit margins, the home appliance giants have flocked to the medical industry, which Breathe fresh blood into the gloomy health care industry.
In fact, due to overpopulation, the shortage of medical resources now can not meet people's needs.In this context, the home appliance giant to enter the medical industry, should be welcomed by all walks of life.Is more interested in the giants to enter the medical industry appliance industry , After all, is to chopper test, feel the stones across the river, or want to seize the market, open up the second runway? Let us look at the market conditions.
Flock to Nuggets medical 'big cake'
Currently, the home appliance giant to use its own financial advantages, and actively enter the medical industry, give full play to their own image processing technology, data processing technology expertise that can benefit more patients from this perspective is a win-win process The industry believes that the current intense competition in the field of home appliances, and medical trillions of market space is to attract domestic appliance giants have entered the main reason.
Hisense, for example. Hisense relying on the image processing technology, data processing technology accumulation, and actively enter the field of digital medical services, now occupy a place.Hisense layout of the entire hospital-class digital customized operating room, mobile care system, computer-assisted surgery Systems and medical displays, and expanded to a new product line of 'Intelligent Information Display System for All Hospitals'. With its strong technological iterative capability and product innovation capability, it highlights the overall advantages in the construction of hospital informatization. Now, Hisense digitized operating room has entered the number of well-known top-three hospitals in People's Liberation Army 301 Hospital and Qingdao University Affiliated Hospital. The total number of sign-up for 2017 has increased by 300% over the same period of last year.
Coincidentally, marching into the medical industry there Haier. Haier medical officially started from the end of 2016, after more than a year, with 'Ying Kang', 'Yongji' two well-being brand hospitals as the carrier, Haier Medical Results Out of the fruits of accumulation.And with other enterprises, Haier will be the direction of medical development in the combination of medical and rehabilitation.In addition, in order to better provide the level of service and operational efficiency, Haier will also be a single man-made innovative management model transplanted to the hospital Management of Haier medical development goal is that in the future will build a combination of online and offline China's largest rehabilitation platform and is expected to be able to provide 10,000 beds in 2020 to achieve 2.5 billion revenue.
In fact, in order to grab the 'big cake' in the medical market, TCL has deployed military formations in this area. At the end of last year, BOE announced that it will invest 6 billion yuan to build a digital medical center in Chengdu. TCL will launch a medical imaging diagnosis center Series of products, including CT, DR, color Doppler ultrasound, has been in the general release, orthopedic CT and other products have made a breakthrough; the United States is also increasing the layout of the medical field, last September, announced with the Guangzhou Pharmaceutical Group intends to medical robots The field of strategic cooperation, depth layout IAB industry.
In addition, the continuous improvement of display technology, the medical industry is also a great positive.For 8K display technology has now become the new outlet, its unparalleled application of ultra-fine images, is expected to show their talents in the medical industry.For example, in the surgical brain At the time of surgery, the line of the surgical seam has not been seen, but this line can be seen with a high-resolution camera.
For now, the layout of the home appliance giants in the medical industry is conducive to ease the current situation of medical resource shortage, although the temporary effect is still small, almost negligible; on the other hand, it also opens up new profit growth points for itself. It can be expected, with the appliance giant will continue to tilt the medical technology to the medical industry, the medical industry's technical level will gradually increase.
What kind of shortcoming?
Although the layout of home appliance giant medical industry has achieved initial success, but at this stage, the layout of the giants in the medical field is still 'feel the stone across the river' state, failed to cause major waves in the medical industry.
So far, the layout of the home appliance giant in the medical industry is also facing many deficiencies, which is doomed in the medical field is a small trial of the knife, for many people who have grudges on the existing medical system, will inevitably have some disappointment mood.
So, appliance giants cross-border medical field, are facing what deficiencies? Analysis of the power grid that, mainly lies in the following aspects:
The first is the lack of talent investment.Home appliances giant cross-border access to the medical industry, has entered a completely unfamiliar field and industry.Compared with the manufacturing sector, the medical industry is highly capital-intensive technology industries, but also closely related to people's health, medical technology In this case, the biggest challenge for transnationals is the shortage of qualified personnel.How to cultivate a large number of highly qualified and handy professionals is a real problem that the home appliance giants need to face.In addition, With highly qualified professionals, it is also a very important issue how to retain these talents instead of being taken away by other competitors.
Followed by insufficient capital investment.At present, in the home appliance giants have to enter the medical industry, most of them are holding the 'touch the stones across the river' mentality, very cautious, do not want to overwhelm, affecting the main industry (appliance industry) Hisense, for example, Hisense is now divided into four major business segments of multimedia, home appliances, real estate and modern services and IT intelligence systems, including intelligence in this section of the IT intelligent system The medical field is only a small part of its existing business in the areas of cities, smart communities, intelligent transportation, smart medical treatment, etc. In addition, for Haier, TCL and other giants, the situation with Hisense is very similar, which dictates its investment in capital Can not be satisfactory.
Once again, lack of technology development. The medical industry is also technology-intensive industries, the technical problems faced by more than the average person imagination, home appliance giants are also "more than enough." For medical robots point of view, has now become a hot focus. However, , Because of technological development is difficult, the dominant electronics manufacturers in the field of home appliances giants have turned a blind eye to medical robots. The only exception is that the United States and Guangzhou Pharmaceutical Group signed a cooperation agreement in the field of robotics, will make good in the field of smart medicine Explore.
It is precisely because of the above several weaknesses, which determines the current home appliance giant 'means' the medical industry, for a long period of time in the future, its development direction will be relatively fragmented, in a relatively relaxed period of free competition.
This shows that the home appliance giant cross-border medical industry, in the field of snatch food trillion market 'big cake' at the same time, but also conducive to ease the pressure on the competition in the home appliance industry, to achieve diversified competition; In addition, you can also initially alleviate the distribution of medical resources Unbalanced, and improved "hard-to-see" and other unreasonable phenomena, breaking the monopoly position of public hospitals and promoting the healthy development of the medical industry.