Reporters Inquiry The 2016 announcement found that 44 shareholders of LeTV Group and LeTV both dealt in shares and paid cash, and the 44 shareholders, including Zhang Yimou, Guo Jingming, Honglei Red, Huang Xiaoming, Li Xiaolu and Sun Li, Among the columns, Zhang Yimou is the star shareholder with the largest stake.
The three days before and after the planning of the music video on the reorganization of the music and television industry finally came to a bubble.Last day, LeTV released an announcement that the company held the board the morning of the same day has been passed to terminate the program of music and television reorganization, which means as early as 2014 After the three-year "Listing Dream" that ended in the most glorious period of music viewing by Jia Yueting, the listing plan of music video promoted by Jia Yueting completely came to an end. Curious topic.
Tracing? Star holding music video has made a big profit 10 times
Although as early as the end of 2014, he has made a commitment to inject Leetown's assets into the listed company LeTV; however, the details of LeTV's public disclosure as a public company are still more than one year after May 2016. At that time, LeTV Net announcement, disclosed the company intends to LeTV shareholders to 41.37 yuan / share issue of 165 million shares, and pay 2.97 billion yuan in cash to acquire 100% stake in music as the film's plan.This is the first music video disclosure of the reorganization of Levis video Industry planning details, but also means that the total price of music video as high as 9.8 billion.
North Daily reporter found the announcement at the time found that the LeTV program and the music of the 44 shareholders of the company for the sale of shares of the shares and payment of cash.And the 44 shareholders shine star, including Zhang Yimou, GJM, Honglei, Huang Xiaoming, Li Xiaolu, Sun Li, etc. all in the column.The music video to the music industry as the price of music is quite high, so these stars soared skyrocketing investment, many people floating profit reached more than 10 times.
Zhang Yimou is the star shareholder with the largest shareholding ratio. The amount he initially invested in the music and television industry was 12,015,300 yuan. According to the consideration given by Music Watch at the time, Zhang Yimou's shares have risen to 141 million yuan, 10 times. And if the transaction is completed, Zhang Yimou will directly hold 340.15 million shares of LeTV, becoming shareholders of 0.17% stake.In addition, "Little Time" series of the author, director Guo Jingming is just in May 2015 music video , He was at the price of 1 yuan per share to get 5 million shares of music video and the deal after the consideration, GJM will hold 1,415,400 shares of LeTV shares, according to calculate the market value of about 58.555 million yuan , Compared with the original 5 million yuan investment book profit 53,555,000 yuan, more than 10 times earnings.
Honglei and Betty Studio had initially invested 2.3994 million yuan in the music video industry, according to the consideration of the program, their music network stock market value will reach 28,096,600 yuan, floating profit 25,697,200 yuan. In addition, Huang Xiaoming and Li Xiaolu had All have a small stake in music and television industry, the two were originally invested 59.99 million yuan, after the consideration of the two shares in the hands of the amount of the amount reached 702.66 million.
From this, we can see that all the stars of the original music video company were all bought by Music Watch and made a profit on their books.
Focus on why stars love music video system?
In the most brilliant period of music, surrounded by a large number of popular movie stars.So why the stars have shares of music? According to the music network at the time of foreign caliber said that the star shares 'are market-oriented investment and shares'. For the music video industry, because its business attributes are itself related to the professionalism of movie and TV stars, it is also reasonable to attract celebrity investment, but on the other hand, these celebrities largely agree with Jia Youting Music as the future development of the portrayed, but also hope that in addition to their own professional in the capital market to make a fortune.
In fact, not just music as a movie industry, to attract stars into shares seems to be a lot of music as the company a large investment company's share of a big practice.For example, music and sports in the B round of financing 8000000000 yuan also emerged in a number of celebrities figure. More than 10 individuals and investors, are basically performing stars, including Honglei, Liu Tao, Chen Kun, Zhou Xun, Jia Nai Liang and so on.
For music and sports, these stars probably more value-added is its value-added ability.It is understood that in 2015, the music A round of financing and the 2016 round of financing between the B less than a year, the music as the valuation of sports by 2.8 billion yuan soared to 20.5 billion yuan.This huge profits for these and LeTV closestairs star obviously is irresistible temptation.Of course, LeTV also take full advantage of the resources of these big stars, such as music as previously released new TV, mobile phone Is to invite these celebrities for free endorsement.
Concerned? Music Video profitability is not optimistic
If you can not go public according to plan, I am afraid that the initial investment in music as expected loss of entertainment movie will be greatly reduced because of the music industry's own profitability point of view, although more than other music losses compared to the plate, the music industry is still profitable , But its profitability is not strong, and not a good investment.
Since LeTV is not a public company, the outside world can not directly inquire about its operating conditions, but the financial report released by Rongchuang in August last year disclosed the operating conditions of LeTV as: In 2016, LeTV realized revenue of 1.098 billion Yuan, net profit attributable to equity holders of 145 million yuan, net profit margin of only 13%.
In fact, the most brilliant music in the field of film industry should be considered 2015 "Leiyue Biography", the play by the music wholly owned subsidiary of Dongyang LeTV Flower Pictures and Culture Co., Ltd. According to LeTV 2015 performance report shows , Dongyang Music Television Culture Co., Ltd. as the outstanding performance during the reporting period, the company's net profit growth has a positive role in promoting it is reported that the film and television production of the "Moon Festival Biography" when the whole network broadcast volume over 20 billion, hit the data over the previous hot "Lang Lang list" and "Zhen Huan Chuan", was revered by the outside world as the "King of ten years." The success of the "Moon Festival" also brought real music, The accumulated revenue brought by LeTV has exceeded 3 billion yuan. In fact, it is indeed a "mini-production" that can be called a "small production" with a total investment of only 200 million yuan. The costs have not yet been broadcast.
However, there was only a few bright spots in the film industry after that, even if it was directed by Zhang Yimou, who was highly valued by Jia Yunting, "the Great Wall," which is almost half a movie and television star's blessing, also returned to normal after its release in late 2016. Some media said that its loss may be hundreds of millions of giant.
The release of "Qimen Dun Jia", which was released late last year, is the largest investment project of LeTV in 2017 with an estimated production cost of 250 million yuan. According to statistics, as of January 7 this year, the total box office of "Qi Men Dun Jia" Is 299 million yuan.According to the practice, the chip side of the box office accounted for about 30% of the proportion of a little more, which means that "Qi Men Dun Jia" sub should account for only 100000000 yuan, which is also many agencies predict music and video industry in this film Or the reason for the huge loss.In short, it can be said that in the past two years, as the studio did not make a lot of money.
This shows that after the listing of the dream crush, the music of these celebrities shareholders are not optimistic about the original investment.In fact, at the beginning of last year, Sun Hongbin with 15 billion yuan of huge sums of money into the music when the music industry was the valuation It has slipped from nearly 10 billion yuan to 7 billion yuan and has shrunk by nearly 30%.
It is also worth mentioning that LeTV Group, controlled by Jia Youting, also owed 1.808 billion yuan in music and entertainment industry in the first quarter of last year, which is equivalent to 50% of LeTV's total assets in 2016 and revenue of 155% The receivables were confirmed again in the announcement released by Music Watch the day before yesterday.
All this information shows that it is not realistic for celebrity shareholders to enjoy a capital feast in the music industry.